New UK 'Get a Mac' Ads

vincebio · Mar 11, 2007, 07:59 PM

New UK Ads now up...

http://www.apple.com/uk/getamac/ads/

jonharris200 · 08:37 PM

These new UK ads are awful. Sorry, but it has to be said.

NATO · Mar 11, 2007, 08:52 PM

Oh those are awful.... although I did chuckle a bit at the 'Magic' one.

If you're reading this Apple, there's no need to go re-filming your ads for a British audience... the ones you had already are already funny and perfectly understood. These new UK-specific ones are nowhere near as funny. Please stop it now.

vincebio · Mar 11, 2007, 10:51 PM

yeah, looks like apple really havnt got the ads right at all..

was willing to give them the benefit of the doubt after the first 3 but these are absolutley god awfully minging

jamesmcd · Mar 11, 2007, 11:46 PM

Hmm, am I the only one who prefers the British ones to the American ones?

Perhaps because I am not actually American maybe...

I think the British accents and colloquial slang helps.

GavinT · Mar 12, 2007, 05:53 AM

Must admit, the new batch aren't great with the exception of the our version of 'Network'.
Loved the mickey take on the British approach of 'shout loud enough, and anyone can understand English'.

jonharris200 · Mar 12, 2007, 05:58 AM

They should really get Jonny Ive to look over any new UK ads before they go out the door. The acting is awkward and the scripts are stilted. Worst of all, they are just not funny. The remakes are generally ok, but not spectacular.

MacRumors · Mar 12, 2007, 08:26 AM

Macworld.co.uk reports that Apple has started airing new 'Get a Mac' ads in the UK:

Quote:

These include: ‘Naughty Step’ where PC suggests that doing fun stuff should be punishable; ‘Magic’ where PC exchanges a file with Mac to much funfair; and ‘Court’ which examines how easy it is to make a photo book.

The new ads are now on Apple's UK website. There has been some criticism of the U.K. ads in how it depicts Mac users.

justflie · Mar 12, 2007, 08:36 AM

I don't see what the criticism is about. I just watched the new ones and they were pretty funny. Mac didn't come off too smug and PC didn't come off being a loser by any means. Oh well. Maybe the earlier ads weren't as good?

cwedl · Mar 12, 2007, 08:36 AM

I find this funny, for those that have not watcheed the peep show, the PC is very sensible, nice guy. The mac is a loser, doesn't do any work and always mucks everything up, having to get the PC guy to fix everything for him.

kwood · Mar 12, 2007, 08:45 AM

Personally I think the UK adds are much more funny then the US ones. Maybe its because they have a British accent.

Applespider · Mar 12, 2007, 08:46 AM

I'm obviously in a minority but I thought these ones were better than the first UK ads. I've never watched the Peep Show and not entirely convinced about the casting... but I did chuckle at a couple of these.

I thought the naughty step was amusing as was the Magic one. The court one also at least shows a photo book which has been a criticism in the past that the ads don't show what Macs do.

The new print ads are clever too - spotted them at Victoria this morning. There's a particularly nice one about the PC having cobbled together various programs to make something (his sign is stuck together with brown sticky tape) while the Mac has iLife.

macFanDave · Mar 12, 2007, 08:48 AM

Bollocks!

This extension of the ad campaign is going to cost Apple "buzz" points! Blimey!

How'd you like my English accent?

Blue Velvet · Mar 12, 2007, 08:53 AM

Quote:

Originally Posted by jonharris200

They should really get Jonny Ive to look over any new UK ads before they go out the door.

Because an industrial designer knows about effective television advertising?

These ads will have been focussed-grouped to within an inch of their lives, not with groups of Mac users like us, but with potential switchers and ordinary computer users... in other words, they're not aimed at you and me.

I think they're fine. Not amazingly hilarious, but that's not the intention. The intention is to portray and promote the brand. Make people feel positive towards it. How many amazing ads have you seen where you can't remember what the product is for?

These ads work, judging by the conversations I've heard in the office from non-Mac using people.

ascender · Mar 12, 2007, 09:00 AM

I like them

zen · Mar 12, 2007, 09:07 AM

The UK ads are diabolically bad. So, the PC is made for the office and the Mac was made for home? Great! That means my Mac must be an awesome gaming machine, right? Cos it's made for the home, unlike the PC which is an office machine.

Um, right? It must be right, because Apple's ad says so.

The new ad has the PC saying fun stuff must be punished. Which means the PC must suck at games, which you can play all day on the Mac while editing your photo album.

Um....right? Must be. Apple said. The Mac is made for home.

Don't get me wrong, I'm the biggest Mac evangelist around, but these ads totally misrepresent Macs. What happens when a PC user walks into an Apple store asking for a kick-ass games machine, because the ad on TV said the Mac is made for the home.

And don't get me started on the Mac "was built for photos and music". Just advertise the danged operating system and ***SHOW*** PC users why Macs are better.

hob · 02:31 PM

These ad's seem a lot better than the first lot, which is great

mcmadhatter · Mar 12, 2007, 09:34 AM

Shame about the lack of Hijinks and Tomfoolery this time round, Love the fact that the PC comes in a plain old box though.

shigzeo · Mar 12, 2007, 09:54 AM

i guess ive seen some of the usa ones and the uk ones and the japan ones and all just came off as merely a waste of time and perhaps something that will bite apple in the arse when a virus does pop up or people discover that there a bsod in apple (black screen of death - grey perhaps that pops when hardware locks).

my family has apple and pc and both get problems often enough, but recently the mac. these adds depict a utopia in the hardware/software world that just does not exist.

they are not smug, just too idealistic and iconic for a computer company that hasn't released new computers in over 6 months.

Mr Skills · Mar 12, 2007, 10:06 AM

Funfair? You mean the advert has slot machines and dodgems?

I think the word is fanfair.

Texas04 · Mar 12, 2007, 10:07 AM

I think the "naughty step" is actually referring to Super Nanny on ABC here in the states. She is constantly using the "naughty chair" or the "naughty something" to punish unruly kids. And since she is from the UK.. they might be poking a little fun.

Otherwise I thought they were very funny!

Pressure · Mar 12, 2007, 10:10 AM

Even though I am from Europe, I enjoy the US ads much more than their UK counterparts. In fact the UK ones left me with a 'meh' feeling.

But if it works...

breeze · 10:32 AM

These ads are briliant and will work as well as the American ones - guaranteed.

Watch for another bill Gates tantrum about how they are misleading unfair etc ...the first chance he gets to talk to a journalist or news reporter.

Bottom Line - The Mac is fresh appealing fun and - makes working on a computer easy and productive.

Bye Bye Windows the world is waking to the Mac.

koobcamuk · Mar 12, 2007, 10:22 AM

Quote:

Originally Posted by kwood

Personally I think the UK adds are much more funny then the US ones. Maybe its because they have a British accent.

... English accent. England = English. American = American English. You call it British because you think your version is the norm - but it's not!

Please don't be offended. I am even offending myself by clicking post. Maybe I am bored because there is NO NEWS!!!

koobcamuk · Mar 12, 2007, 10:40 AM

Quote:

Originally Posted by CortexRock

Actually, the word is fanfare

would this count as pwnage?

Mar 11, 2007, 07:59 PM	#1
vincebio macrumors 6502 Join Date: Jun 2005 Location: Glasgow	New UK ads now up New UK Ads now up... http://www.apple.com/uk/getamac/ads/ __________________ iMac 24" 2.4 4gb, Macbook Pro 17" 2.5 HRGW 4gb, Macbook 13" 2.1 2gb, iPhone 3G: 3.1 scratched battered and bruised

Mar 11, 2007, 08:31 PM	#2
jonharris200 macrumors 6502 Join Date: Feb 2006 Location: London, UK	These new UK ads are awful. Sorry, but it has to be said. __________________ For more info, please visit the 500 thread. Alternatively, try Page 3. But whatever you do, live different. Last edited by jonharris200 : Mar 11, 2007 at 08:37 PM.

Mar 11, 2007, 08:52 PM	#3
NATO macrumors 65816 Join Date: Feb 2005 Location: Northern Ireland	Oh those are awful.... although I did chuckle a bit at the 'Magic' one. If you're reading this Apple, there's no need to go re-filming your ads for a British audience... the ones you had already are already funny and perfectly understood. These new UK-specific ones are nowhere near as funny. Please stop it now. __________________ iMac 27" 3.06GHz Core 2 Duo 4GB RAM MacBook Pro 17" (Unibody) 2.66GHz Core 2 Duo 4GB RAM Mac Mini 1.66Ghz Core Duo iPhone 3G S 32GB

Mar 11, 2007, 10:51 PM	#4
vincebio Thread Starter macrumors 6502 Join Date: Jun 2005 Location: Glasgow	yeah, looks like apple really havnt got the ads right at all.. was willing to give them the benefit of the doubt after the first 3 but these are absolutley god awfully minging __________________ iMac 24" 2.4 4gb, Macbook Pro 17" 2.5 HRGW 4gb, Macbook 13" 2.1 2gb, iPhone 3G: 3.1 scratched battered and bruised

Mar 11, 2007, 11:46 PM	#5
jamesmcd macrumors 6502a Join Date: Feb 2006 Location: Hamilton, Nieuw-Zeeland	Hmm, am I the only one who prefers the British ones to the American ones? Perhaps because I am not actually American maybe... I think the British accents and colloquial slang helps. __________________ Dutch Macbook. The best.

Mar 12, 2007, 05:53 AM	#6
GavinT macrumors member Join Date: Jun 2006 Location: Bath (UK) -> Tokyo (JPN) -> Cardiff (UK)	Must admit, the new batch aren't great with the exception of the our version of 'Network'. Loved the mickey take on the British approach of 'shout loud enough, and anyone can understand English'.

Mar 12, 2007, 05:58 AM	#7
jonharris200 macrumors 6502 Join Date: Feb 2006 Location: London, UK	They should really get Jonny Ive to look over any new UK ads before they go out the door. The acting is awkward and the scripts are stilted. Worst of all, they are just not funny. The remakes are generally ok, but not spectacular. __________________ For more info, please visit the 500 thread. Alternatively, try Page 3. But whatever you do, live different.

Mar 12, 2007, 08:36 AM	#9
justflie macrumors 6502a Join Date: Nov 2005 Location: Red Sox Nation	I don't see what the criticism is about. I just watched the new ones and they were pretty funny. Mac didn't come off too smug and PC didn't come off being a loser by any means. Oh well. Maybe the earlier ads weren't as good? __________________ 2 x 2.66 GHz 2009 Mac Pro, 6 GB RAM, GTX 285 ; 32GB iPhone 3GS

Mar 12, 2007, 08:36 AM	#10
cwedl macrumors 65816 Join Date: Jun 2003 Location: London, United Kingdom	I find this funny, for those that have not watcheed the peep show, the PC is very sensible, nice guy. The mac is a loser, doesn't do any work and always mucks everything up, having to get the PC guy to fix everything for him. __________________ iMac 24", TV, iPhone 3G 8Gb, Mobile Me, 120Gb iPod Classic, 3rd Gen iPod Shuffle, Time Capsule, Airport Express (N).

Mar 12, 2007, 08:45 AM	#11
kwood macrumors 6502a Join Date: Jun 2006 Location: In the Great White North.	Personally I think the UK adds are much more funny then the US ones. Maybe its because they have a British accent.

Mar 12, 2007, 08:46 AM	#12
Applespider macrumors 603 Join Date: Jan 2004 Location: looking through rose-tinted spectacles...	I'm obviously in a minority but I thought these ones were better than the first UK ads. I've never watched the Peep Show and not entirely convinced about the casting... but I did chuckle at a couple of these. I thought the naughty step was amusing as was the Magic one. The court one also at least shows a photo book which has been a criticism in the past that the ads don't show what Macs do. The new print ads are clever too - spotted them at Victoria this morning. There's a particularly nice one about the PC having cobbled together various programs to make something (his sign is stuck together with brown sticky tape) while the Mac has iLife. __________________ Oops.... the cat killed the rabbit

Mar 12, 2007, 08:48 AM	#13
macFanDave macrumors 6502a Join Date: Apr 2003	Oh, bloody hell! Bollocks! This extension of the ad campaign is going to cost Apple "buzz" points! Blimey! How'd you like my English accent?

Mar 12, 2007, 09:00 AM	#15
ascender macrumors 65816 Join Date: Dec 2005	I like them

Mar 12, 2007, 09:07 AM	#16
zen macrumors 6502a Join Date: Jun 2003 Location: Macclesfield, UK	The UK ads are diabolically bad. So, the PC is made for the office and the Mac was made for home? Great! That means my Mac must be an awesome gaming machine, right? Cos it's made for the home, unlike the PC which is an office machine. Um, right? It must be right, because Apple's ad says so. The new ad has the PC saying fun stuff must be punished. Which means the PC must suck at games, which you can play all day on the Mac while editing your photo album. Um....right? Must be. Apple said. The Mac is made for home. Don't get me wrong, I'm the biggest Mac evangelist around, but these ads totally misrepresent Macs. What happens when a PC user walks into an Apple store asking for a kick-ass games machine, because the ad on TV said the Mac is made for the home. And don't get me started on the Mac "was built for photos and music". Just advertise the danged operating system and *SHOW* PC users why Macs are better. __________________ Alu iMac \| 20" \| 2.4Ghz \| 4GB 667 MHz DDR2 RAM \| 500GB HDD Alu iMac \| 20" \| 2.66Ghz \| 4GB 800 MHz DDR2 RAM \| 320GB HDD

Mar 12, 2007, 09:12 AM	#17
hob macrumors 68000 Join Date: Oct 2003 Location: London, UK	These ad's seem a lot better than the first lot, which is great __________________ see robmac.net for my work Last edited by Doctor Q : Mar 12, 2007 at 02:31 PM. Reason: removed quote of deleted post

Mar 12, 2007, 09:34 AM	#18
mcmadhatter macrumors 6502 Join Date: Sep 2005 Location: Bath, UK	Shame about the lack of Hijinks and Tomfoolery this time round, Love the fact that the PC comes in a plain old box though. __________________ MacBook 1.83ghz, 1Gb ram, 60GB HDD My Photos Canon Eos 350D 18-55mm, 100-300mm, 50mm f/1.8

Mar 12, 2007, 09:54 AM	#19
shigzeo macrumors 6502a Join Date: Dec 2005 Location: South Korea	can't say im much for the ads i guess ive seen some of the usa ones and the uk ones and the japan ones and all just came off as merely a waste of time and perhaps something that will bite apple in the arse when a virus does pop up or people discover that there a bsod in apple (black screen of death - grey perhaps that pops when hardware locks). my family has apple and pc and both get problems often enough, but recently the mac. these adds depict a utopia in the hardware/software world that just does not exist. they are not smug, just too idealistic and iconic for a computer company that hasn't released new computers in over 6 months.

Mar 12, 2007, 10:06 AM	#20
Mr Skills macrumors 6502a Join Date: Nov 2005 Location: London, UK.	Funfair? You mean the advert has slot machines and dodgems? I think the word is fanfair. __________________ Download 3 free songs! The Day Job Twitter

Mar 12, 2007, 10:07 AM	#21
Texas04 macrumors 6502a Join Date: Jul 2005 Location: Texas	I think the "naughty step" is actually referring to Super Nanny on ABC here in the states. She is constantly using the "naughty chair" or the "naughty something" to punish unruly kids. And since she is from the UK.. they might be poking a little fun. Otherwise I thought they were very funny! __________________ My Computers- MacBook Pro 2.0 GHZ~ 1.25 GB Ram MacBook 1.86 GHZ 2GB Ram 30GB iPod Won from NASA (its engraved) Texas04's Website!

Mar 12, 2007, 10:10 AM	#22
Pressure macrumors 68020 Join Date: May 2006 Location: Denmark	Even though I am from Europe, I enjoy the US ads much more than their UK counterparts. In fact the UK ones left me with a 'meh' feeling. But if it works... __________________ Never Argue With An idiot. They'll Lower You To Their Level And Then Beat You With Experience!

Mar 12, 2007, 10:18 AM	#23
breeze macrumors newbie Join Date: Dec 2006	good ads These ads are briliant and will work as well as the American ones - guaranteed. Watch for another bill Gates tantrum about how they are misleading unfair etc ...the first chance he gets to talk to a journalist or news reporter. Bottom Line - The Mac is fresh appealing fun and - makes working on a computer easy and productive. Bye Bye Windows the world is waking to the Mac. Last edited by breeze : Mar 12, 2007 at 10:32 AM. Reason: typo

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