Apple iPhone Ad on the NYC 5th Avenue Store

MacRumors · 01:03 AM

Looks like Apple is continuing to build awareness for the Apple iPhone. On Monday March 12th, workers at the 5th Avenue Apple Store in New York City posted a large iPhone ad on one full side of the glass structure.

The ad showed an iPhone with the words "Introducing iPhone. Apple reinvents the phone." Photos were taken by Matthew Yohe:

For unknown reasons, the ad was removed later in the day.

Full size images linked from article

puckhead193 · Mar 13, 2007, 01:00 AM

links don't work...

edit - it works now. I can't stand see ads for the iphone, it makes me want one really really bad... i can't wait!

APPLENEWBIE · 01:01 AM

Man, is that going to look cool at night...

edit: Had it not been taken down...

EricNau · Mar 13, 2007, 01:02 AM

Quote:

Originally Posted by Macrumors

For unknown reasons, the ad was removed later in the day.

The entire Ad was taken down? Oh well, Steve Jobs probably wants the bolts replaced again.

twoodcc · Mar 13, 2007, 01:02 AM

that's a cool ad

Matthew Yohe · Mar 13, 2007, 01:04 AM

Quote:

Originally Posted by EricNau

The entire Ad was taken down? Oh well, Steve Jobs probably wants the bolts replaced again.

Yeah it was very weird.. I took the photos around 2 EDT today and was out an about later in the evening for some dinner (around 9 EDT) and it was gone. There were though people still on the scaffolding and they were obviously doing "something"

Ill try to get out there tomorrow.. I assume something will have changed.

photomaniac · Mar 13, 2007, 01:05 AM

Sweet! Awesome promotional idea! WOW! ...I'm sure they'll put it back up!

arn · Mar 13, 2007, 01:05 AM

If anyone's in new york city, run by and take a look in the morning to see. It may have gone back up. Matt (the guy who took the pictures) said the ad wasn't there around 9pm, but the scaffolding was still up.

arn

Zwhaler · Mar 13, 2007, 01:05 AM

Apple are strange fellows, I wonder why it was removed.

Tork · Mar 13, 2007, 01:06 AM

Odd that the TV "Hello" ad had "AT&T" in the upper left of the iPhone's screen, and this ad still says "Cingular."

arn · Mar 13, 2007, 01:12 AM

Looks like a couple of other people noticed it:

http://flickr.com/photos/goincase/419177827/
http://flickr.com/photos/realchittagong/419228421/

arn

japanime · Mar 13, 2007, 01:13 AM

Maybe the folks who put up the iPhone ad were the same ones who jumped the gun by listing the 8-core Mac Pros on the Apple Store website.

Ooops!

dejo · Mar 13, 2007, 01:14 AM

Quote:

Originally Posted by Tork

Odd that the TV "Hello" ad had "AT&T" in the upper left of the iPhone's screen, and this ad still says "Cingular."

That would be a very strong reason to take it down. A "new at&t" rep walked by and said WTF!

vjl323 · Mar 13, 2007, 01:14 AM

Quote:

Originally Posted by Zwhaler

Apple are strange fellows, I wonder why it was removed.

On apple.com/iphone [where the text in the top left still says, "Cingular"], the bottom of the page states:

This device has not been authorized as required by the rules of the Federal Communications Commission. This device is not, and may not be, offered for sale or lease, or sold or leased, until authorization is obtained.

They aren't putting a price or anything on the display [nor the Oscars TV ad], but couldn't both the TV ad and this one be seen as going against the FCC text above. It can't be offered for sale until it passes all the tests. Do TV and "glass" ads count as being offered for sale?

/vjl/

Rot'nApple · Mar 13, 2007, 01:20 AM

Looks like it was "etched on frosted glass" and light enough to see through. Very ingenious of Apple. Although it looks kind of like something out of George Orwell's "1984".

However, a better advertising campaign would be for Apple to hire former Star Trek TNG actors that portrayed "The Borg" and they can stand next to "The Cube", Apple's Cube, with the iPhone ad and the Borg character's can hold iPhones during the June launch, showing it to passerbys, saying, dare I say...

"You will be assimilated. Resistance is futile!"

Go

DOUGHNUT · Mar 13, 2007, 01:21 AM

Quote:

Originally Posted by vjl323

On apple.com/iphone [where the text in the top left still says, "Cingular"], the bottom of the page states:

This device has not been authorized as required by the rules of the Federal Communications Commission. This device is not, and may not be, offered for sale or lease, or sold or leased, until authorization is obtained.

They aren't putting a price or anything on the display [nor the Oscars TV ad], but couldn't both the TV ad and this one be seen as going against the FCC text above. It can't be offered for sale until it passes all the tests. Do TV and "glass" ads count as being offered for sale?

/vjl/

for sale means that it can actually be bought in a store. Advertisement doesnt necessarily mean it is for sale.

I'd like to see a big X on the cube on the day of Leopard's release. That'd be totally cool. It'd be like an "X-Box"

ninewhereman · Mar 13, 2007, 01:21 AM

Cingular and AT&T are one the same.

Cool ad weird that they took it down. Can't wait to hear what is up tomorrow. Probably something about eight core Mac Pro's that will be taken down an hour later.

jordo · Mar 13, 2007, 01:23 AM

What a literally brilliant concept. That ad will be back in a similar form, if not the original design, I'm sure. I wish I could have seen that ad at night. Maybe workers put it on the wrong side of the store, uh, front or in this case, side. Better yet, maybe Apple’s creatives thought of a way to slam Microsoft AND promote the iPhone. Someone has to update us tomorrow…

MacSamurai · Mar 13, 2007, 01:23 AM

they probably took it down to put up the mac pro ad now that someone has messed things up lol.Looked cool while it lasted,oh well.

Flowbee · Mar 13, 2007, 01:24 AM

Quote:

Originally Posted by vjl323

They aren't putting a price or anything on the display [nor the Oscars TV ad], but couldn't both the TV ad and this one be seen as going against the FCC text above. It can't be offered for sale until it passes all the tests. Do TV and "glass" ads count as being offered for sale?

I don't think that saying "coming soon" counts as offering it for sale. The photo of the iPhone, along with all the marketing materials, have been on Apple's website since it was announced. That's not an offer for sale, either.

Rot'nApple · Mar 13, 2007, 01:25 AM

Quote:

Originally Posted by vjl323

On apple.com/iphone [where the text in the top left still says, "Cingular"], the bottom of the page states:

This device has not been authorized as required by the rules of the Federal Communications Commission. This device is not, and may not be, offered for sale or lease, or sold or leased, until authorization is obtained.

They aren't putting a price or anything on the display [nor the Oscars TV ad], but couldn't both the TV ad and this one be seen as going against the FCC text above. It can't be offered for sale until it passes all the tests. Do TV and "glass" ads count as being offered for sale?

/vjl/

I look at it as an upcoming event. Kind of like how you can view a movie trailer that is coming in April but you can't buy a ticket today. It's coming, it's just not here yet.

Rot'nApple · Mar 13, 2007, 01:27 AM

Quote:

Originally Posted by DOUGHNUT

I'd like to see a big X on the cube on the day of Leopard's release. That'd be totally cool. It'd be like an "X-Box"

"X-Box", Now that's FUNNY!

motulist · Mar 13, 2007, 01:28 AM

Forgive me for caring about picayune little things like preserving the public's rights and having companies uphold their legal obligations to the people, but isn't this overstepping the bounds of their legal usage rights?

That clear open courtyard space was mandated by the government in exchange for allowing the builders of the sky scrapper to build their building so high. When Apple got approval for building their store there it was because their structure was a clear glass cube that preserved the sight lines and openness of the public area that was granted to the public. Now by turning the structure into basically a giant billboard Apple has really abused the special grant they were bestowed when they were allowed to build a commercial structure on what was legally supposed to be an open public space.

I'm a huge fan of Apple products, but they're really abusing the special permission they were granted and are abusing the public's trust.

areyouwishing · Mar 13, 2007, 01:28 AM

Hmm, the city may have asked them to take it down. There are some strict regulations regarding advertising on buildings like that.

iMeowbot · Mar 13, 2007, 01:31 AM

Quote:

Originally Posted by vjl323

They aren't putting a price or anything on the display [nor the Oscars TV ad], but couldn't both the TV ad and this one be seen as going against the FCC text above. It can't be offered for sale until it passes all the tests. Do TV and "glass" ads count as being offered for sale?

It's fine, as long as they don't say they're taking orders or deposits or reservations or anything like that. The only real consequence of this kind of promotion is that the FCC won't give Apple full confidentiality for their application. Apple chose to disclose the product themselves, so it's not that big a deal, but they also lose some flexibility in keeping implementations details private before release.

Mar 13, 2007, 12:57 AM	#1
MacRumors macrumors bot Join Date: Apr 2001	Apple iPhone Ad on the NYC 5th Avenue Store Looks like Apple is continuing to build awareness for the Apple iPhone. On Monday March 12th, workers at the 5th Avenue Apple Store in New York City posted a large iPhone ad on one full side of the glass structure. The ad showed an iPhone with the words "Introducing iPhone. Apple reinvents the phone." Photos were taken by Matthew Yohe: For unknown reasons, the ad was removed later in the day. Full size images linked from article Last edited by arn : Mar 13, 2007 at 01:03 AM.

Mar 13, 2007, 01:00 AM	#2
puckhead193 macrumors 601 Join Date: May 2004 Location: NY	links don't work... edit - it works now. I can't stand see ads for the iphone, it makes me want one really really bad... i can't wait! __________________ 20" iMac C2D - 2.33GHz, 3 GB ram, ATI X1600 256 MB VRAM 15" pb 1.5 GHZ Rev. C 30 gig ipod 3rd gen, 60 gig 5g ipod ~ white, silver 2GB nano, 64 gig iPod Touch

Mar 13, 2007, 01:01 AM	#3
APPLENEWBIE macrumors 6502a Join Date: May 2006 Location: The high desert, USA	Man, is that going to look cool at night... edit: Had it not been taken down... __________________ The two most thrilling words in space flight: "Launch commit." Last edited by APPLENEWBIE : Mar 13, 2007 at 01:01 AM. Reason: update

Mar 13, 2007, 01:02 AM	#5
twoodcc macrumors 603 Join Date: Feb 2005 Location: Right side of wrong	that's a cool ad __________________ tville pump Smarter than the average bear

Mar 13, 2007, 01:06 AM	#10
Tork macrumors member Join Date: Oct 2006	Odd that the TV "Hello" ad had "AT&T" in the upper left of the iPhone's screen, and this ad still says "Cingular." __________________ -MacBook 2.0 2GB 10.4.11 -Macintosh Performa 6116CD 66MHz Floppy 2x CD-ROM 7.5.1

Mar 13, 2007, 01:05 AM	#7
photomaniac macrumors member Join Date: Nov 2005	Sweet! Awesome promotional idea! WOW! ...I'm sure they'll put it back up!

Mar 13, 2007, 01:05 AM	#8
arn macrumors god Join Date: Apr 2001	If anyone's in new york city, run by and take a look in the morning to see. It may have gone back up. Matt (the guy who took the pictures) said the ad wasn't there around 9pm, but the scaffolding was still up. arn

Mar 13, 2007, 01:05 AM	#9
Zwhaler macrumors 68040 Join Date: Jun 2006	Apple are strange fellows, I wonder why it was removed.

Mar 13, 2007, 01:12 AM	#11
arn macrumors god Join Date: Apr 2001	Looks like a couple of other people noticed it: http://flickr.com/photos/goincase/419177827/ http://flickr.com/photos/realchittagong/419228421/ arn

Mar 13, 2007, 01:13 AM	#12
japanime macrumors 6502 Join Date: Feb 2006 Location: Japan	Maybe the folks who put up the iPhone ad were the same ones who jumped the gun by listing the 8-core Mac Pros on the Apple Store website. Ooops!

Mar 13, 2007, 01:20 AM	#15
Rot'nApple macrumors 6502 Join Date: Dec 2006 Location: R-O-C-K 'n the USA	Cool Advert Looks like it was "etched on frosted glass" and light enough to see through. Very ingenious of Apple. Although it looks kind of like something out of George Orwell's "1984". However, a better advertising campaign would be for Apple to hire former Star Trek TNG actors that portrayed "The Borg" and they can stand next to "The Cube", Apple's Cube, with the iPhone ad and the Borg character's can hold iPhones during the June launch, showing it to passerbys, saying, dare I say... "You will be assimilated. Resistance is futile!" Go

Mar 13, 2007, 01:21 AM	#17
ninewhereman macrumors member Join Date: Jan 2007	Cingular and AT&T are one the same. Cool ad weird that they took it down. Can't wait to hear what is up tomorrow. Probably something about eight core Mac Pro's that will be taken down an hour later.

Mar 13, 2007, 01:23 AM	#18
jordo macrumors newbie Join Date: Nov 2006	Beautiful What a literally brilliant concept. That ad will be back in a similar form, if not the original design, I'm sure. I wish I could have seen that ad at night. Maybe workers put it on the wrong side of the store, uh, front or in this case, side. Better yet, maybe Apple’s creatives thought of a way to slam Microsoft AND promote the iPhone. Someone has to update us tomorrow… __________________ 12" iBook G4, 1.33 GHz, 1.5, 80gb, 10.5.4 Iomega 500gb LaCie 160gb iPod Shuffle v2 AirPort Express w/Logitech Z-680 Pro Logic II Canon 1D Mk 2

Mar 13, 2007, 01:23 AM	#19
MacSamurai macrumors regular Join Date: Jul 2006	they probably took it down to put up the mac pro ad now that someone has messed things up lol.Looked cool while it lasted,oh well.

Mar 13, 2007, 01:28 AM	#23
motulist macrumors 68040 Join Date: Dec 2003	Forgive me for caring about picayune little things like preserving the public's rights and having companies uphold their legal obligations to the people, but isn't this overstepping the bounds of their legal usage rights? That clear open courtyard space was mandated by the government in exchange for allowing the builders of the sky scrapper to build their building so high. When Apple got approval for building their store there it was because their structure was a clear glass cube that preserved the sight lines and openness of the public area that was granted to the public. Now by turning the structure into basically a giant billboard Apple has really abused the special grant they were bestowed when they were allowed to build a commercial structure on what was legally supposed to be an open public space. I'm a huge fan of Apple products, but they're really abusing the special permission they were granted and are abusing the public's trust.

Mar 13, 2007, 01:28 AM	#24
areyouwishing macrumors regular Join Date: Feb 2003 Location: Utah	Hmm, the city may have asked them to take it down. There are some strict regulations regarding advertising on buildings like that. __________________ iPhone 3G Black Macbook 2Ghz Core 1 Duo - 1GB iMac 1.8ghz Core 1 Duo - 1.25GB

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