Apple Sold 270,000 iPhones in First 30 Hours

MacRumors · Jul 25, 2007, 05:22 PM

Mixed in with Apple's Financial Results, Apple announced that they sold 270,000 iPhones in the first 30 hours of iPhone sales.

The number was included with their financial results product breakdown and listed as 270,000 "iPhones and Related Products and Services".

Despite this vague wording, during the conference call, Peter Oppenheimer cleared stated that Apple sold 270,000 iPhones in the first 30 hours of sales.

Article Link

Yankees 4 Life · Jul 25, 2007, 05:24 PM

thats 2.5 per second, that is truly impressive

chr1s60 · Jul 25, 2007, 05:25 PM

270,000 phones in 30 hours is excellent. It has been weeks since then so I am sure they have probably sold around 500,000 or more by this point.

Squonk · Jul 25, 2007, 05:26 PM

270,000 for the first 1.5 days of availability is most excellent. I can't wait to hear what that number will be for the current quarter! Wahoo!!!!

donlphi · Jul 25, 2007, 05:27 PM

That's amazing... just wish I owned stock

Too late to get in the game you suppose?

ThanatosId · Jul 25, 2007, 05:30 PM

Quote:

Originally Posted by donlphi

That's amazing... just wish I owned stock

Too late to get in the game you suppose?

Stock up 7 points after hours at 5:20pm!! And it is deserved! It is so funny that 400 posts were on that 146k number. Many calling the iPhone a failure

WRONG!!!!!

Lancetx · Jul 25, 2007, 05:31 PM

Quote:

Originally Posted by Macrumors

The number was included with their financial results product breakdown and listed as 270,000 "iPhones and Related Products and Services".

Despite this vague wording, during the conference call, Peter Oppenheimer clearly stated that Apple sold 270,000 iPhones in the first 30 hours of sales.

The 270,000 sold is indeed accurate. A very impressive debut indeed. I still say AT&T had a lot more initial activation issues than they will ever admit to, but at least Apple apologized for those problems during the conference call.

shawnce · Jul 25, 2007, 05:36 PM

Quote:

Originally Posted by Yankees 4 Life

thats 2.5 per second, that is truly impressive

Well actually if you consider store hours it is over 4 per second.

Yankees 4 Life · Jul 25, 2007, 05:37 PM

Quote:

Originally Posted by donlphi

That's amazing... just wish I owned stock

Too late to get in the game you suppose?

hey if you want, you can still get in the game, because the stock is going up about 10 bucks tomorrow most likely.

ex ped: i apologize for insulting LanceTX

whooleytoo · Jul 25, 2007, 05:39 PM

Wow, look at the stock go. Up over $2 in trading today, another $2 in after hours trading before the results; down almost $3 after the results came out; now back up $6. Busy day...

shawnce · Jul 25, 2007, 05:40 PM

This means that Apple easily cleared 350k units (likely closer to 400k, if not more) the first week and with a likely decent online store order list waiting on supplies. Personally I would qualify shipping a million in one quarter (+30 hours) a success for the iPhone (likely Apple will beat the estimate given their general under promise over deliver style of statements).

elistan · Jul 25, 2007, 05:43 PM

Also, $5 million in revenue for 270,000 implies about $18.51 in revenue per phone. But Apple did mention spreading out iPhone revenue over a full year, didn't they? Meaning $74.04 per phone in total?

http://www.bloomberg.com/apps/news?p...myY&refer=news

Ghibli · Jul 25, 2007, 05:44 PM

"That thing is the most expensive phone out there! $599 for a phone?? It wont even sell enough to break even!!"- Steve Ballmer

I really love Ballmer's depth of analisys... Real GENIUS... 8-)

danny_w · Jul 25, 2007, 05:44 PM

According to clarifications during the conference call, that was 270,000 iPhones sold to AT&T and to Apple stores during the quarter, NOT to customers. We know that most Apple stores did not sell out during that time, but it was probably close. That number also includes any that were sold to stores but were still in transit at the time of the quarter close (shipments that would be received on Sunday or Monday or later). So the stores did not even have 270,000 to sell, if there were still some in transit.

ajhill · Jul 25, 2007, 05:44 PM

Apple is so ashamed of how much money they are squeezing out of ATT that they are going to keep that amount secret until next quarter's results in October.

Now, more than ever I am starting to believe the $200/iPhone bounty and the $9/month/subscriber payment.

October's number will be amazing!

Flowbee · Jul 25, 2007, 05:46 PM

Quote:

Originally Posted by elistan

Also, $5 million in revenue for 270,000 implies about $18.51 in revenue per phone. But Apple did mention spreading out iPhone revenue over a full year, didn't they?

...Over TWO years. 24 months.

lcm123 · Jul 25, 2007, 05:46 PM

AAPL stock just passed 52wk high after hour session oh my god

twoodcc · Jul 25, 2007, 05:47 PM

Quote:

Originally Posted by Yankees 4 Life

thats 2.5 per second, that is truly impressive

dang, that's crazy. go Apple

gnasher729 · Jul 25, 2007, 05:51 PM

Quote:

Originally Posted by elistan

Also, $5 million in revenue for 270,000 implies about $18.51 in revenue per phone. But Apple did mention spreading out iPhone revenue over a full year, didn't they? Meaning $74.04 per phone in total?

http://www.bloomberg.com/apps/news?p...myY&refer=news

It is more difficult. Apple sold 270,000 iPhones. If you ordered one online, it counts as sold. But only iPhones delivered to customers can be recognised as revenue, so online sales won't be included yet.

For those iPhones that were delivered, 1/24th of the sales price is recognised. Of course a number of $5 million means anything between $4.5 and $5.5 million because of rounding. Not enough information really.

skipdivils · Jul 25, 2007, 05:52 PM

wait till next quarter if you really wanna see a stock go up. whoa baby. when that at & t revenue starts pouring in, their bottom line will shoot WAY up.

elistan · Jul 25, 2007, 05:52 PM

Quote:

Originally Posted by Flowbee

...Over TWO years. 24 months.

Suggesting $148.08 total revenue per iPhone. (Granted this is just a very general ballpark figure, given the factors stated above. But holy smokes, that's a nice ballpark to play in. My understanding is that most consumer electronic gear has super thin margins - 27% is quite an achievement.)

zombitronic · Jul 25, 2007, 05:58 PM

AAPL has crossed the $150 mark in after hours trading.

bigandy · Jul 25, 2007, 05:59 PM

That didn't surprise me. People shouldn't be so quick to start bashing Apple on such a bad move.

Apple don't move in to a market they won't make money in, look at the last few years. Each has been calculated and very successful.

Other mobile manufacturers will be shaking in their boots.

Fluffymuff · Jul 25, 2007, 06:00 PM

You are all seriously confusing the numbers. If you were on the phone, you would have heard the correct statement: Apple has sold 30 phones in the first 270,000 hours. Not so good.

EagerDragon · Jul 25, 2007, 06:00 PM

Sounds like the original 1% or 2% had activation issues, is probably closer to 38% had activation issues given their 176,000 only activated.

Jul 25, 2007, 05:22 PM	#1
MacRumors macrumors bot Join Date: Apr 2001	Apple Sold 270,000 iPhones in First 30 Hours Mixed in with Apple's Financial Results, Apple announced that they sold 270,000 iPhones in the first 30 hours of iPhone sales. The number was included with their financial results product breakdown and listed as 270,000 "iPhones and Related Products and Services". Despite this vague wording, during the conference call, Peter Oppenheimer cleared stated that Apple sold 270,000 iPhones in the first 30 hours of sales. Article Link

Jul 25, 2007, 05:24 PM	#2
Yankees 4 Life macrumors 6502a Join Date: Jun 2007 Location: College Station, Tx	thats 2.5 per second, that is truly impressive __________________ That thing is the most expensive phone out there! $599 for a phone? It won’t even sell enough to break even!-Steve Balmer “An A-Bomb, From A-Rod”

Jul 25, 2007, 05:26 PM	#4
Squonk macrumors 65816 Join Date: Mar 2005	270,000 for the first 1.5 days of availability is most excellent. I can't wait to hear what that number will be for the current quarter! Wahoo!!!! __________________ iSwitched in 1988 MP quad 2.8 (4GB/1.5TB/ATI 2600), iPhone, iPods

Jul 25, 2007, 05:27 PM	#5
donlphi macrumors 6502 Join Date: May 2006 Location: Seattle (M$ Country)	That's amazing... just wish I owned stock Too late to get in the game you suppose? __________________ 8Mhz Mac Classic, 933Mhz PowerMac G4 Quicksilver, 2.33Ghz Macbook Pro, 2 x 2.8 Quad Core Mac Pro, Dell Mini 9 Hackintosh, Slingbox Pro, AppleTV, 32GB iPhone 3g S⃣

Jul 25, 2007, 05:39 PM	#10
whooleytoo macrumors 68040 Join Date: Aug 2002 Location: Cork, Ireland.	Wow, look at the stock go. Up over $2 in trading today, another $2 in after hours trading before the results; down almost $3 after the results came out; now back up $6. Busy day... __________________ Greenpeace Apple Mac <- Macintosh <- McIntosh apples <- John McIntosh <- McIntosh surname <- "Mac an toshach" <- "Son of the Chief"

Jul 25, 2007, 05:25 PM	#3
chr1s60 macrumors 65816 Join Date: Jul 2007 Location: California	270,000 phones in 30 hours is excellent. It has been weeks since then so I am sure they have probably sold around 500,000 or more by this point.

Jul 25, 2007, 05:40 PM	#11
shawnce macrumors 65816 Join Date: Jun 2004	This means that Apple easily cleared 350k units (likely closer to 400k, if not more) the first week and with a likely decent online store order list waiting on supplies. Personally I would qualify shipping a million in one quarter (+30 hours) a success for the iPhone (likely Apple will beat the estimate given their general under promise over deliver style of statements). __________________ Steve Balmers the CEO of Microsoft... Dance Monkey, Developers!, The remix, The ad

Jul 25, 2007, 05:43 PM	#12
elistan macrumors regular Join Date: Jun 2007 Location: Dallas, TX	Also, $5 million in revenue for 270,000 implies about $18.51 in revenue per phone. But Apple did mention spreading out iPhone revenue over a full year, didn't they? Meaning $74.04 per phone in total? http://www.bloomberg.com/apps/news?p...myY&refer=news

Jul 25, 2007, 05:44 PM	#13
Ghibli macrumors regular Join Date: Jun 2005 Location: Trieste - Italy	"That thing is the most expensive phone out there! $599 for a phone?? It wont even sell enough to break even!!"- Steve Ballmer I really love Ballmer's depth of analisys... Real GENIUS... 8-)

Jul 25, 2007, 05:44 PM	#14
danny_w macrumors 68040 Join Date: Mar 2005 Location: Austin, TX	According to clarifications during the conference call, that was 270,000 iPhones sold to AT&T and to Apple stores during the quarter, NOT to customers. We know that most Apple stores did not sell out during that time, but it was probably close. That number also includes any that were sold to stores but were still in transit at the time of the quarter close (shipments that would be received on Sunday or Monday or later). So the stores did not even have 270,000 to sell, if there were still some in transit. __________________ iMac Alu 24"/2.4Ghz/4GB RAM/320GB HDD iMac C2D 17"/2.0Ghz/2GB RAM/160GB HDD (wife) iMac G5/iPod 5G

Jul 25, 2007, 05:44 PM	#15
ajhill macrumors 6502 Join Date: May 2007	iPhone = PURE PROFIT Apple is so ashamed of how much money they are squeezing out of ATT that they are going to keep that amount secret until next quarter's results in October. Now, more than ever I am starting to believe the $200/iPhone bounty and the $9/month/subscriber payment. October's number will be amazing!

Jul 25, 2007, 05:46 PM	#17
lcm123 macrumors newbie Join Date: Jun 2007	AAPL stock just passed 52wk high after hour session oh my god

Jul 25, 2007, 05:52 PM	#20
skipdivils macrumors newbie Join Date: Jul 2007	wait till next quarter if you really wanna see a stock go up. whoa baby. when that at & t revenue starts pouring in, their bottom line will shoot WAY up.

Jul 25, 2007, 05:58 PM	#22
zombitronic macrumors 6502a Join Date: Feb 2007	AAPL has crossed the $150 mark in after hours trading.

Jul 25, 2007, 05:59 PM	#23
bigandy macrumors Demi-God Join Date: Apr 2004 Location: Soho, London	That didn't surprise me. People shouldn't be so quick to start bashing Apple on such a bad move. Apple don't move in to a market they won't make money in, look at the last few years. Each has been calculated and very successful. Other mobile manufacturers will be shaking in their boots. __________________ "any day that involves cat pee is a really bad day" - iBlue ǝןƃooɹɯ

Jul 25, 2007, 06:00 PM	#24
Fluffymuff macrumors member Join Date: Jul 2007	You are all seriously confusing the numbers. If you were on the phone, you would have heard the correct statement: Apple has sold 30 phones in the first 270,000 hours. Not so good.

Jul 25, 2007, 06:00 PM	#25
EagerDragon macrumors 68010 Join Date: Jun 2006 Location: MA, USA	Sounds like the original 1% or 2% had activation issues, is probably closer to 38% had activation issues given their 176,000 only activated. __________________ Security is a state of mind, Nothing can ever be fully secured and be functional. Therefore iBricks are fully secured.

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