Mary J. Blige iPod + iTunes Ad

MacRumors · Nov 19, 2007, 11:35 PM

Apple debuted a new iPod + iTunes ad tonight on television. The ad continues the silhouette dancer theme of Apple's long running iPod ads. The ad is featured on Apple's iTunes product page. (direct QuickTime link)

The television ad promotes a new album called Growing Pains by Mary J Blige. Growing Pains is available for pre-order on iTunes ahead of its December 18th released date. The individual song, Work That, is also available now as a single.

Apple's use of songs in their television advertisements has clearly shown to be a boost for artists. Lesser known artist, Feist, recently saw significant exposure after 1234 was used in the newest iPod nano tv ad.

Article Link

puckhead193 · Nov 19, 2007, 11:37 PM

see i'm not lying

Grimace · Nov 19, 2007, 11:38 PM

love it! very catchy ad -- nice job apple marketing!

Merkuryy · Nov 19, 2007, 11:40 PM

Haven't seen it yet. But very happy to see the shadow come back ,they were so cool especially these with the 2G nano

quigleybc · Nov 19, 2007, 11:45 PM

yay

more commercials

fastbite · Nov 19, 2007, 11:50 PM

Love it -- it's nice to see the very gradual evolution of those ads.

J-Squire · Nov 19, 2007, 11:51 PM

Wow, watching that ad just makes me think how far these silhouette ads have come in just 6 short years. That ad looks really nice, and the colours and silhouette effect just looks fantastic. I guess it is in a very high resolution on the Apple site, but it just still looks a cut above the previous commercials.

Teddy's · Nov 19, 2007, 11:55 PM

Who is voting this negative?

Redmond? anyone?

arcobb · Nov 19, 2007, 11:56 PM

Wow, slow rumor day! Must be getting close to the holidays!

iJesus · Nov 19, 2007, 11:58 PM

Yeah, this new commercial looks pretty cool
and it seems to be of alot higher quality than the past ones

The effects are off the chain :-)

(It takes a little to get me excited, call it Job's Reality Distortion Field)

chimerical · Nov 20, 2007, 12:10 AM

It's great that they display the name of the music at the end. Instead of wondering what that song was, viewers of the TV versions can find the songs much sooner.

Me1000 · Nov 20, 2007, 12:26 AM

There isnt even a white iPod anymore...

FJ218700 · Nov 20, 2007, 12:26 AM

Would have been better if it were silhouetting the chubby PC guy lip-syncing Mary J.'s song.

MarlboroLite · Nov 20, 2007, 12:31 AM

Cool ad...don't care for that particular song though

lodenmuse · Nov 20, 2007, 12:33 AM

Mary J was HOT HOT HOT on the AMA's.

http://www.dailymotion.com/video/x3i...-ama-awa_music

Me1000 has a point. The last white iPod was the most beautiful ever. Every night I pray for its return.

California King · Nov 20, 2007, 12:34 AM

Quote:

Originally Posted by chimerical

It's great that they display the name of the music at the end. Instead of wondering what that song was, viewers of the TV versions can find the songs much sooner.

I agree.

Also, this commerical has to be one of their best! Great animations (coolest I've seen from Apple) and a pretty good song.

queshy · Nov 20, 2007, 12:35 AM

Beautifully done ad but I don't like the music. It just doesn't do it for me like the past songs have. This one and that spanish one, lol.

But good job, still.

chubad · Nov 20, 2007, 12:48 AM

Quote:

Originally Posted by Teddy's

Who is voting this negative?

Redmond? anyone?

Probably the people who think the silhouette ads are getting stale and a good idea that's been dragged on WAY too long.

bigandy · Nov 20, 2007, 12:50 AM

yeah, another one for the "not too convinced about the song, but those effects are saturating me with pleasure" camp.

ross.32 · Nov 20, 2007, 12:52 AM

Anyone else notice that they used the 5G iPods, not the iPod Classic?

pscoble · Nov 20, 2007, 01:07 AM

Quote:

Originally Posted by ross.32

Anyone else notice that they used the 5G iPods, not the iPod Classic?

Yeah I sorta kinda maybe did thing is they look more or less the same when they silhouette them plus it looks better to have the iPod white in a silhouette then aluminum or black. I liked the ad though its a very nice improvement I'm also not to sure about the song but ad itself is great. EDIT: actually after watching that again I think that song goes perfect with the ad in everyway I think, overall though alone I'm not sure how I would feel about it.

Lixivial · Nov 20, 2007, 01:24 AM

I like the commercial on the whole, but the dancing/movement felt wholly out of sync with the rhythm of the music. Maybe it was just me, but when it shows Mary J. Blige's solo scenes, it doesn't look like she's in tune with the song at all.

Maybe the camera is zoomed in too far, but she keeps bouncing in and out of the frame and it makes the entire motion seem out of sync. It almost gives me motion sickness.

Ja Di ksw · Nov 20, 2007, 01:34 AM

To be honest, I liked the old iPod ads better. Nothing against the song or singer, I just preferred when the ads were about the people using the iPods (ie, us), and not about the singer. I prefer the pure black silhouette, not the ones where you can see the person.

lazyrighteye · Nov 20, 2007, 01:38 AM

Very nice evolution of their silhouette campaign.
A little more detail in the subjects than in past iterations.
Me likey.

Merkuryy · Nov 20, 2007, 01:42 AM

Quote:

Originally Posted by Ja Di ksw

To be honest, I liked the old iPod ads better. Nothing against the song or singer, I just preferred when the ads were about the people using the iPods (ie, us), and not about the singer. I prefer the pure black silhouette, not the ones where you can see the person.

Agreed with your opinion to the silhouette. But the golden apple at the end was just cool, and you have to move to develop new kinds of ads. Like this one

Nov 19, 2007, 11:35 PM	#1
MacRumors macrumors bot Join Date: Apr 2001	Mary J. Blige iPod + iTunes Ad Apple debuted a new iPod + iTunes ad tonight on television. The ad continues the silhouette dancer theme of Apple's long running iPod ads. The ad is featured on Apple's iTunes product page. (direct QuickTime link) The television ad promotes a new album called Growing Pains by Mary J Blige. Growing Pains is available for pre-order on iTunes ahead of its December 18th released date. The individual song, Work That, is also available now as a single. Apple's use of songs in their television advertisements has clearly shown to be a boost for artists. Lesser known artist, Feist, recently saw significant exposure after 1234 was used in the newest iPod nano tv ad. Article Link

Nov 19, 2007, 11:37 PM	#2
puckhead193 macrumors 601 Join Date: May 2004 Location: NY	see i'm not lying __________________ 20" iMac C2D - 2.33GHz, 3 GB ram, ATI X1600 256 MB VRAM 15" pb 1.5 GHZ Rev. C 30 gig ipod 3rd gen, 60 gig 5g ipod ~ white, silver 2GB nano, 64 gig iPod Touch

Nov 19, 2007, 11:38 PM	#3
Grimace Contributor Join Date: Feb 2003 Location: with Hamburglar.	love it! very catchy ad -- nice job apple marketing! __________________ Canon 1Ds Mk III • Canon 5D MkII 16-35mm f/2.8L II • 24-70mm f/2.8L • 70-200mm f/2.8L IS 50mm f/1.2L • 85mm f/1.2L • 135mm f/2L • 300mm f/2.8L IS

Nov 19, 2007, 11:40 PM	#4
Merkuryy macrumors regular Join Date: Jun 2007 Location: Shanghai, China	Haven't seen it yet. But very happy to see the shadow come back ,they were so cool especially these with the 2G nano __________________ MBP 2.2ghz iPod Nano 4G(1G) iPod 5G(30G),iPod Shuffle(2G),Sony NW-E407,Creative Muvo2 (4G),iPod Mini(4G),YP-T10(2G),iPod Touch(8G) ,iPod 6G(80G)now

Nov 19, 2007, 11:45 PM	#5
quigleybc macrumors 68030 Join Date: Jun 2005 Location: Beautiful Vancouver British Columbia, Canada	yay more commercials __________________ Black Book Black iPhone powermacg5 * iPod touch,nano,shuffle,3g * etc...

Nov 19, 2007, 11:50 PM	#6
fastbite macrumors 6502a Join Date: Jul 2007 Location: London	Love it -- it's nice to see the very gradual evolution of those ads. __________________ If the movie is a turkey, stuff it! http://www.turkeyornot.com/

Nov 19, 2007, 11:51 PM	#7
J-Squire macrumors regular Join Date: Nov 2003 Location: Australia	We've come a long way baby! Wow, watching that ad just makes me think how far these silhouette ads have come in just 6 short years. That ad looks really nice, and the colours and silhouette effect just looks fantastic. I guess it is in a very high resolution on the Apple site, but it just still looks a cut above the previous commercials.

Nov 19, 2007, 11:55 PM	#8
Teddy's macrumors 6502 Join Date: Apr 2006 Location: Toronto	Who is voting this negative? Redmond? anyone? __________________ [IZE="B][COLepSkkyBle"]"hi"COLR][/SZE]

Nov 19, 2007, 11:56 PM	#9
arcobb macrumors regular Join Date: Feb 2005 Location: Colorado	Wow, slow rumor day! Must be getting close to the holidays!

Nov 19, 2007, 11:58 PM	#10
iJesus macrumors 6502a Join Date: Jun 2007 Location: Nevada, US	Yeah, this new commercial looks pretty cool and it seems to be of alot higher quality than the past ones The effects are off the chain :-) (It takes a little to get me excited, call it Job's Reality Distortion Field) __________________ 15" Uni. MBP, 24" Alu. iMac, 32GB iPhone 3G S⃣ , etc. Follow Me On Twitter! My Website

Nov 20, 2007, 12:10 AM	#11
chimerical macrumors member Join Date: Jan 2004	It's great that they display the name of the music at the end. Instead of wondering what that song was, viewers of the TV versions can find the songs much sooner.

Nov 20, 2007, 12:26 AM	#12
Me1000 macrumors 68000 Join Date: Jul 2006	There isnt even a white iPod anymore... __________________ TimeTable: The Freelancer's Tool

Nov 20, 2007, 12:26 AM	#13
FJ218700 macrumors 68000 Join Date: Mar 2007 Location: Blue Dot, Red State	Would have been better if it were silhouetting the chubby PC guy lip-syncing Mary J.'s song. __________________ Lab: 3.0 ghz octo MP Mobile: 1.33 ghz 12' PB twitter.com/Dr_H twitter.com/TapeSlave

Nov 20, 2007, 12:31 AM	#14
MarlboroLite macrumors 6502 Join Date: Oct 2007 Location: the 13 colonies	Cool ad...don't care for that particular song though

Nov 20, 2007, 12:33 AM	#15
lodenmuse macrumors newbie Join Date: Jun 2007	Just Fine Mary J was HOT HOT HOT on the AMA's. http://www.dailymotion.com/video/x3i...-ama-awa_music Me1000 has a point. The last white iPod was the most beautiful ever. Every night I pray for its return.

Nov 20, 2007, 12:35 AM	#17
queshy macrumors 68040 Join Date: Apr 2005	Beautifully done ad but I don't like the music. It just doesn't do it for me like the past songs have. This one and that spanish one, lol. But good job, still. __________________ "I always feel sorry for the guy in the iPhone commercials. He always gets a call right in the middle of trying to do something" (one1).

Nov 20, 2007, 12:50 AM	#19
bigandy macrumors Demi-God Join Date: Apr 2004 Location: Soho, London	yeah, another one for the "not too convinced about the song, but those effects are saturating me with pleasure" camp. __________________ "any day that involves cat pee is a really bad day" - iBlue ǝןƃooɹɯ

Nov 20, 2007, 12:52 AM	#20
ross.32 macrumors 6502 Join Date: May 2007	Anyone else notice that they used the 5G iPods, not the iPod Classic?

Nov 20, 2007, 01:24 AM	#22
Lixivial macrumors 6502a Join Date: Jan 2005 Location: Between cats, dogs and wanderlust.	I like the commercial on the whole, but the dancing/movement felt wholly out of sync with the rhythm of the music. Maybe it was just me, but when it shows Mary J. Blige's solo scenes, it doesn't look like she's in tune with the song at all. Maybe the camera is zoomed in too far, but she keeps bouncing in and out of the frame and it makes the entire motion seem out of sync. It almost gives me motion sickness.

Nov 20, 2007, 01:34 AM	#23
Ja Di ksw macrumors 65816 Join Date: Apr 2003	To be honest, I liked the old iPod ads better. Nothing against the song or singer, I just preferred when the ads were about the people using the iPods (ie, us), and not about the singer. I prefer the pure black silhouette, not the ones where you can see the person. __________________ Fetch Daddy's blue fright wig! I must be handsome when I unleash my rage.

Nov 20, 2007, 01:38 AM	#24
lazyrighteye macrumors 6502a Join Date: Jan 2002 Location: Denver, CO	Very nice evolution of their silhouette campaign. A little more detail in the subjects than in past iterations. Me likey.

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