Dell, which is famous for controlling every step of the product-development, manufacturing, and delivery process, has shown a willingness to adopt new tactics to penetrate new markets.
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The real growth for Dell needs to come from newer markets, where the company will try to apply its highly efficient just-in-time manufacturing model to undercut competitors' prices. That approach invites rivals' criticism of Dell for failing to spend much on research and development and for not introducing innovative technology. Even customers acknowledge that Dell isn't a technology leader. Instead, Dell skillfully plays a waiting game to determine when it should enter a market.