Fox and Disney iTunes Movie Rentals, 24 Hours Only?

MacRumors · 08:15 PM

Variety cites studio sources and confirms previous reports that Apple will be announcing iTunes movie rentals at Macworld San Francisco 2008.

They also report that both Fox and Disney have signed on to provide movies for the new iTunes movie rental service. Variety, however, expects rental costs between $2 to $5 for only a 24 hour period. This is a significantly shorter window than earlier rumors which reported 30-day rentals. Variety does not cite specific sources for its pricing information, so could represent speculation.

Apple will be kicking off Macworld San Francisco with a keynote address on Tuesday, January 15th, 2008.

Article Link

synth3tik · 08:15 PM

A 24 hour limits is garbage. I will not go for it.

ncoffey · Dec 29, 2007, 08:11 PM

It's probably just like the Xbox Live movie rental service, with a 30 day time limit on the download, which turns into 24 hours after you start watching the movie.

Eidorian · Dec 29, 2007, 08:11 PM

24 hours is much too short.

Foxglove9 · Dec 29, 2007, 08:14 PM

that's a terrible deal for that price

notjustjay · Dec 29, 2007, 08:16 PM

Fox, eh? 1-day rentals, eh?

Anyone remember DIVX?

(No, not the video codec)

InkMaster · Dec 29, 2007, 08:18 PM

Quote:

Originally Posted by Foxglove9

that's a terrible deal for that price

thats pretty much what Comcast charges for their movies on OnDemand :/

Cleverboy · Dec 29, 2007, 08:19 PM

Quote:

Originally Posted by ncoffey

It's probably just like the Xbox Live movie rental service, with a 30 day time limit on the download, which turns into 24 hours after you start watching the movie.

Yeah, I hate that idea too, but I can see it happening that way. 30 days would be excellent, but a bit unrealistic to hope for I feel. If its $5 for NEW movies, I'm sorry that's just a laugh. It's like these studios don't WANT to make money or something. If it was $1.99 for new releases AND old releases, they'd be making money HAND over FIST, and not losing anything for it. Right now, its like they like giving Redbox and Netflix the money instead. Silly. --Though, its probably all that "on-demand" cable money interfering with things now. I don't have cable, so I couldn't care less about those.

~ CB

CaptainScarlet · Dec 29, 2007, 08:21 PM

Quote:

Originally Posted by InkMaster

thats pretty much what Comcast charges for their movies on OnDemand :/

Yep and so does Time Warner...And to me thats just great! 24 hours to watch a movie I will only see once...

If I want to see the movie more, I'll go buy the DVD....

And I believe thats what the industry wants consumers to do...

dynamicd · Dec 29, 2007, 08:22 PM

30 days did seem far too long for only $2.99. I think 7-10 days would be a good amount of time for rental.

Project · Dec 29, 2007, 08:22 PM

Its most likely 24 hours after you start watching the film.

law guy · Dec 29, 2007, 08:23 PM

Maybe they're taking a cue from services like On Demand with it's $3.99 for 24 hour rentals. Of course that's new releases. Older movies are usually free on demand. The down side is that what's available changes every few weeks or months. But it's still hundreds of movies for "free" (or at least included in the cost of your cable service) and I can usually find something in there when I finally have time to watch a movie. Not to mention all of the TV shows that are on there on-demand for free. We are constantly (or so it seems) calling up Calliou or Kipper or Sagwa from the PBS Sprout On Demand channel. Then there's Discovery and all the music vids on-demand for free.

So all of those free movies, free tv shows, delivered to any TV in my house (instead of a computer or add-on like Apple TV) that I can pause or stop and come back to or just order again, and new releases for $3.99... I guess it will take some convincing for someone like me that what Apple is reported to be proposing will add value.

soLoredd · Dec 29, 2007, 08:27 PM

24 hours is too short and here is why...

Apple is pushing mobile video. Unless you have an AppleTV, fine because you will most likely be sitting in front of your TV already with time to watch. But, for the most people who don't have AppleTV, and whom aren't ready to watch, it sucks.

I've missed out on a couple movies on Xbox Live already because I've been interrupted during a portion of it and by the time I come back, no go.

14-day rental or even 7-day rental periods would be great.

Cleverboy · Dec 29, 2007, 08:29 PM

Quote:

Originally Posted by law guy

So all of those free movies, free tv shows, delivered to any TV in my house (instead of a computer or add-on like Apple TV) that I can pause or stop and come back to or just order again, and new releases for $3.99... I guess it will take some convincing for someone like me that what Apple is reported to be proposing will add value.

True, perhaps... but you should know better than to repeatedly call it "free". It's like you've been hypnotized by them or something. You need to use the word "included", which of course casts a pall over your argument, but to folks like me who continue to debate whether they even NEED cable... its a very salient point. You put a significant amount of money in their bank each and every month. I certainly don't. At the end of the year, how much money have you paid them? You can also rip your DVDs to your Apple TV too. It has other uses.

~ CB

gifford · Dec 29, 2007, 08:31 PM

Does not sound a too bad deal to me. I would most defo be game.

I want a spontaneous service where I dont have to travel, or pop anything in the post.
I dont want to have to be signed up to some cable or satellite service.
I want it on my computer, and I want to watch it today.

I HATE Blockbuster with a passion, and look forward to Apple annihilating them.

Zman5225 · Dec 29, 2007, 08:34 PM

I'd gladly go for a 24 hour rental from iTunes to watch a film I only would want to watch once anyways, GIVEN it's quality/bitrate.

GeekLawyer · Dec 29, 2007, 08:45 PM

24 hours makes no sense given Apple's (current, at least) model of allowing viewing of content on multiple devices. So... I rent Star Wars (thanks, FOX). I watch a little bit of it on my AppleTV. The next morning on the bus, I watch a little more on my iPhone. At lunch, I watch some more on iTunes at work. I have to get all of this done within 24 hours?

Maybe. But hopefully not. I guess the counterargument is that you'd buy it if you wanted that much flexibility with viewing options. <sigh>

SkippyThorson · Dec 29, 2007, 08:53 PM

Step 1 - Download Movie
Step 2 - Sync movie to iPod
Step 3 - Don't sync to iTunes again until your ready to 'return' your rental.

GreatOne08 · Dec 29, 2007, 08:54 PM

I will go for 24 hours for 2 bucks a movie. Who needs to keep a rental for 30 days anyway.

evilyankeefan · Dec 29, 2007, 08:55 PM

24 hours starting after the 1st play of the movie kinda makes sense. It's like PPV. Would be nice if it was a little longer (48-72 hours). Why do I get a feeling that something might happen such as the 24 hour clock starts ticking right after download completes. Boy is this going to be interesting to see how this plays out.

Quote:

Originally Posted by GeekLawyer

So... I rent Star Wars (thanks, FOX).

Do we really think Lucas will allow us to rent Star Wars right off the bat? He will have to create the iPhone and

tv special editions first.

gkarris · Dec 29, 2007, 08:57 PM

Quote:

Originally Posted by ncoffey

It's probably just like the Xbox Live movie rental service, with a 30 day time limit on the download, which turns into 24 hours after you start watching the movie.

Same as Tivo...

Mykbibby · Dec 29, 2007, 09:00 PM

My guesses, by taking bits and pieces from everywhere...
1.99 for 24 hours
2.99 for 7 days
4.99 for 30 days

One of these models will happen, in my opinion. I just hope it's more than Fox and Disney. Too bad Steve wasn't on the board of Universal

.

Maybe it's just me, but I'd rather rent the Bourne Identity than High School Musical...

EricNau · Dec 29, 2007, 09:00 PM

Quote:

Originally Posted by SkippyThorson

Step 1 - Download Movie
Step 2 - Sync movie to iPod
Step 3 - Don't sync to iTunes again until your ready to 'return' your rental.

I'm sure the videos will be automatically deleted from the iPod when the given duration has expired - sync or not.

1 day is too short, but 30 days was a bit long. I would put my money on 5 or 10 days.

Eriamjh1138@DAN · Dec 29, 2007, 09:04 PM

24 hours is about how long it will take to be hacked.

GeekLawyer · Dec 29, 2007, 09:06 PM

Quote:

Originally Posted by Eriamjh1138@DAN

24 hours is about how long it will take to be hacked.

I think you make an excellent point. I haven't seen an incidence of DRM yet that hasn't been circumvented in relatively short order.

Dec 29, 2007, 08:07 PM	#1
MacRumors macrumors bot Join Date: Apr 2001	Fox and Disney iTunes Movie Rentals, 24 Hours Only? Variety cites studio sources and confirms previous reports that Apple will be announcing iTunes movie rentals at Macworld San Francisco 2008. They also report that both Fox and Disney have signed on to provide movies for the new iTunes movie rental service. Variety, however, expects rental costs between $2 to $5 for only a 24 hour period. This is a significantly shorter window than earlier rumors which reported 30-day rentals. Variety does not cite specific sources for its pricing information, so could represent speculation. Apple will be kicking off Macworld San Francisco with a keynote address on Tuesday, January 15th, 2008. Article Link Last edited by arn : Dec 29, 2007 at 08:15 PM.

Dec 29, 2007, 08:09 PM	#2
synth3tik macrumors Demi-God Join Date: Oct 2006 Location: Minneapolis, MN	A 24 hour limits is garbage. I will not go for it. __________________ Come check out my music! http://www.batteriesarentfood.com http://www.cdbaby.com/Artist/BatteriesarentFood Last edited by arn : Dec 29, 2007 at 08:15 PM. Reason: fixed 2004 error

Dec 29, 2007, 08:11 PM	#3
ncoffey macrumors regular Join Date: Feb 2005	It's probably just like the Xbox Live movie rental service, with a 30 day time limit on the download, which turns into 24 hours after you start watching the movie. __________________ MacBook Pro Core Duo, iPod Touch

Dec 29, 2007, 08:11 PM	#4
Eidorian macrumors G3 Join Date: Mar 2005 Location: Indiana	24 hours is much too short. __________________ MRoogle it! hikari T7500 2.2 GHz / 4 GB / 320 GB / GMA X3100 / 10.5.8 chobimaru Core i5 750 2.66 GHz / 4 GB / 640 GB / 4830 / Windows 7

Dec 29, 2007, 08:14 PM	#5
Foxglove9 macrumors 65816 Join Date: Jan 2006 Location: Brooklyn, NY	that's a terrible deal for that price __________________ Xbox Gamertag: Foxglove9 \| Wii Code: 1187 4485 4656 9972 2.16 Ghz MacBook C2D HP Mini 110 running OS X

Dec 29, 2007, 08:16 PM	#6
notjustjay macrumors 68030 Join Date: Sep 2003 Location: Canada, eh?	Fox, eh? 1-day rentals, eh? Anyone remember DIVX? (No, not the video codec) __________________ MRoogle

Dec 29, 2007, 08:22 PM	#10
dynamicd macrumors 6502 Join Date: Jul 2002 Location: Chicago	30 days did seem far too long for only $2.99. I think 7-10 days would be a good amount of time for rental.

Dec 29, 2007, 08:22 PM	#11
Project macrumors 68020 Join Date: Aug 2005	Its most likely 24 hours after you start watching the film.

Dec 29, 2007, 08:23 PM	#12
law guy macrumors 6502a Join Date: Jan 2003 Location: Western Massachusetts	On-Demand Maybe they're taking a cue from services like On Demand with it's $3.99 for 24 hour rentals. Of course that's new releases. Older movies are usually free on demand. The down side is that what's available changes every few weeks or months. But it's still hundreds of movies for "free" (or at least included in the cost of your cable service) and I can usually find something in there when I finally have time to watch a movie. Not to mention all of the TV shows that are on there on-demand for free. We are constantly (or so it seems) calling up Calliou or Kipper or Sagwa from the PBS Sprout On Demand channel. Then there's Discovery and all the music vids on-demand for free. So all of those free movies, free tv shows, delivered to any TV in my house (instead of a computer or add-on like Apple TV) that I can pause or stop and come back to or just order again, and new releases for $3.99... I guess it will take some convincing for someone like me that what Apple is reported to be proposing will add value. __________________ 8 Core 2.8 GHz MacPro * 23" ACD * 13" 2 GHz MB * 15" 1.5 GHz PB G4 * D700 24-85 3.5-4.5 AF-S * 50 1.4 D * 85 1.4 D * 70-300 VR AF-S * SB-900

Dec 29, 2007, 08:27 PM	#13
soLoredd macrumors 6502a Join Date: Mar 2007 Location: California	24 hours is too short and here is why... Apple is pushing mobile video. Unless you have an AppleTV, fine because you will most likely be sitting in front of your TV already with time to watch. But, for the most people who don't have AppleTV, and whom aren't ready to watch, it sucks. I've missed out on a couple movies on Xbox Live already because I've been interrupted during a portion of it and by the time I come back, no go. 14-day rental or even 7-day rental periods would be great.

Dec 29, 2007, 08:31 PM	#15
gifford macrumors 6502 Join Date: Jun 2007 Location: Miserable England	Does not sound a too bad deal to me. I would most defo be game. I want a spontaneous service where I dont have to travel, or pop anything in the post. I dont want to have to be signed up to some cable or satellite service. I want it on my computer, and I want to watch it today. I HATE Blockbuster with a passion, and look forward to Apple annihilating them. __________________ WANTED: ADBE tried for crimes against humanity.

Dec 29, 2007, 08:34 PM	#16
Zman5225 macrumors 6502a Join Date: May 2005 Location: Phoenix	I'd gladly go for a 24 hour rental from iTunes to watch a film I only would want to watch once anyways, GIVEN it's quality/bitrate. __________________ switcher since Jul 05

Dec 29, 2007, 08:45 PM	#17
GeekLawyer macrumors Demi-God Join Date: Jun 2007 Location: North Florida	24 hours makes no sense given Apple's (current, at least) model of allowing viewing of content on multiple devices. So... I rent Star Wars (thanks, FOX). I watch a little bit of it on my AppleTV. The next morning on the bus, I watch a little more on my iPhone. At lunch, I watch some more on iTunes at work. I have to get all of this done within 24 hours? Maybe. But hopefully not. I guess the counterargument is that you'd buy it if you wanted that much flexibility with viewing options. <sigh>

Dec 29, 2007, 08:53 PM	#18
SkippyThorson macrumors 6502 Join Date: Jul 2007	Step 1 - Download Movie Step 2 - Sync movie to iPod Step 3 - Don't sync to iTunes again until your ready to 'return' your rental. __________________ http://skippythorson.blogspot.com/ v1 iPhone ~ v5.5 iPod ~ v3 Nano ~ v1 Shuffle ~ 1.25ghz iMac G4 ~ 1.33ghz iBook G4 ~ Airport Extreme

Dec 29, 2007, 08:54 PM	#19
GreatOne08 macrumors member Join Date: Jan 2006	I will go for 24 hours for 2 bucks a movie. Who needs to keep a rental for 30 days anyway.

Dec 29, 2007, 09:00 PM	#22
Mykbibby macrumors 6502 Join Date: Jun 2007 Location: Palm Springs, CA	My guesses, by taking bits and pieces from everywhere... 1.99 for 24 hours 2.99 for 7 days 4.99 for 30 days One of these models will happen, in my opinion. I just hope it's more than Fox and Disney. Too bad Steve wasn't on the board of Universal . Maybe it's just me, but I'd rather rent the Bourne Identity than High School Musical... __________________ Mac Soda: Quenching Your Thirst for Everything Apple

Dec 29, 2007, 09:04 PM	#24
Eriamjh1138@DAN macrumors member Join Date: Sep 2007 Location: BFE, MI	24 hours is about how long it will take to be hacked. __________________ iBeaker

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