Go Back   MacRumors Forums > Apple Hardware > Notebooks > MacBook Air

Reply
 
Thread Tools Search this Thread Display Modes
Old Jan 20, 2008, 05:27 PM   #1
gothamm
macrumors 6502a
 
Join Date: Nov 2007
What exactly is the MBA's target demographic???

professionals?
travelers?
students?
paris hilton types?
super weak anorexic people?


All joking aside, I don't understand who apple is trying to target. I have an analytical mind and like to think about stuff from a business POV.
gothamm is offline   0 Reply With Quote
Old Jan 20, 2008, 05:30 PM   #2
psychofreak
Retired
 
Join Date: May 2006
Location: London
Very rich people. Its not powerful enough for me, but there are plenty of rich kids in my year getting one, and my dad is thinking about saving for one...

5 pounds is not the easiest thing to lug around all day even if it is relatively light, and I'd be very happy if my Macbook lost half its weight even though I'm not "super weak anorexic"
psychofreak is offline   0 Reply With Quote
Old Jan 20, 2008, 05:32 PM   #3
ahaxton
macrumors 6502a
 
Join Date: Jan 2008
professionals? Yes
travelers? Yes
students? Yes
paris hilton types? Yes


And three of those I fit.
__________________
MacBook Air 1.8 SSD Apple.com - Canceled
RESERVED IN STORE AND THEY CAME THROUGH
ahaxton is offline   0 Reply With Quote
Old Jan 20, 2008, 05:36 PM   #4
diabolic
macrumors 68000
 
Join Date: Jun 2007
Location: Austin, Texas
Probably someone like me. I own my own company, have several desktop systems, and love nice new gadgets. I already have a powerful 17" laptop if I need to have that on the road, but I don't always need it.

Sometimes I have to carry my computer on my back through a tradeshow walking for hours at a time. Something light and sleek makes this easier. If it looks cool on top of that, it's an added bonus.

Most of the time I don't need an optical drive or wired network connection. I won't ever need firewire on this computer.

If I listen to music or watch movies on it, I won't be carrying a huge collection and literally never watch anything from an actual DVD. Don't most people realize that Apple's ideal future doesn't include optical drives for media? They want us to be downloading from iTunes exclusively. I could probably buy into that.

The things I won't compromise on are the keyboard or screen size. Any smaller and I wouldn't have ordered one.

I can't wait for mine to arrive.
diabolic is offline   0 Reply With Quote
Old Jan 20, 2008, 05:36 PM   #5
dukebound85
macrumors P6
 
dukebound85's Avatar
 
Join Date: Jul 2005
Location: 5045 feet above sea level
Quote:
Originally Posted by ahaxton View Post
professionals? Yes
travelers? Yes
students? Yes
paris hilton types? Yes


And three of those I fit.
students? surely you cant be serious

being in college myself, there is no way the mba would prove wise compared to the mb or mbp at the price
dukebound85 is offline   0 Reply With Quote
Old Jan 20, 2008, 05:37 PM   #6
heatmiser
macrumors 68020
 
Join Date: Dec 2007
Quote:
Originally Posted by dukebound85 View Post
students? surely you cant be serious

being in college myself, there is no way the mba would prove wise compared to the mb or mbp at the price
Maybe he means "students" whose parents pay for everything. Most real students would go with the Macbook or Macbook Pro.
__________________
Always on the lookout for longer battery life...
heatmiser is offline   0 Reply With Quote
Old Jan 20, 2008, 05:38 PM   #7
ahaxton
macrumors 6502a
 
Join Date: Jan 2008
Quote:
Originally Posted by dukebound85 View Post
students? surely you cant be serious

being in college myself, there is no way the mba would prove wise compared to the mb or mbp at the price
The student one is the only one I don't fit. I can imagine though why it would appeal to students: portability and "bling" factor.
__________________
MacBook Air 1.8 SSD Apple.com - Canceled
RESERVED IN STORE AND THEY CAME THROUGH
ahaxton is offline   0 Reply With Quote
Old Jan 20, 2008, 05:40 PM   #8
Eidorian
macrumors Penryn
 
Eidorian's Avatar
 
Join Date: Mar 2005
Location: Cuidad de México
Send a message via AIM to Eidorian
As a former student I bought a MacBook and a Windows mintower for the price of a MacBook Air.
__________________
Core i5 750 / 16 GB RAM / 500 GB SSD / GTX 970 / Windows 8.1
13" Retina MacBook Pro
Eidorian is offline   0 Reply With Quote
Old Jan 20, 2008, 05:42 PM   #9
clevin
macrumors G3
 
clevin's Avatar
 
Join Date: Aug 2006
professionals? rich ones
travelers? rich ones
students? rich ones
paris hilton types? no, Hilton likes chihuahua, MBA is too big
super weak anorexic people? rich ones

rich ppl
clevin is offline   0 Reply With Quote
Old Jan 20, 2008, 05:42 PM   #10
dukebound85
macrumors P6
 
dukebound85's Avatar
 
Join Date: Jul 2005
Location: 5045 feet above sea level
Quote:
Originally Posted by heatmiser View Post
Maybe he means "students" whose parents pay for everything. Most real students would go with the Macbook or Macbook Pro.
i agree. however what im getting at is you NEED a computer that has an optical drive, that has more than 1 usb porta and has speakers i could go on

Quote:
Originally Posted by ahaxton View Post
The student one is the only one I don't fit. I can imagine though why it would appeal to students: portability and "bling" factor.
but mb's are portable and bling? who cares. it's not like the mb is a crappy computer

not to mention you SAVE a fortune. 700 is not exactly chump change
dukebound85 is offline   0 Reply With Quote
Old Jan 20, 2008, 05:43 PM   #11
ahaxton
macrumors 6502a
 
Join Date: Jan 2008
I'd like to include a comment about the Paris Hilton type before a comment is made lol.

I'm a classy gent compared to Ms. Hilton, and she gives a bad name to the family she was born into.
It greatly appeals to jetsetters. Now I can fit more fuel *just kidding*.
__________________
MacBook Air 1.8 SSD Apple.com - Canceled
RESERVED IN STORE AND THEY CAME THROUGH
ahaxton is offline   0 Reply With Quote
Old Jan 20, 2008, 05:57 PM   #12
aiterum
macrumors 6502
 
Join Date: Nov 2007
Location: United States
Send a message via AIM to aiterum
rich people with lots of disposable money to spend and who know nothing about computers or value
__________________
Ipod Nano 2nd gen 2gb
2.4Ghz 200GB HD Penryn MBP Pro 256MB 8600GT OSX/XP 4GB RAM
aiterum is offline   0 Reply With Quote
Old Jan 20, 2008, 05:58 PM   #13
ahaxton
macrumors 6502a
 
Join Date: Jan 2008
Quote:
Originally Posted by dukebound85 View Post
i agree. however what im getting at is you NEED a computer that has an optical drive, that has more than 1 usb porta and has speakers i could go on



but mb's are portable and bling? who cares. it's not like the mb is a crappy computer

not to mention you SAVE a fortune. 700 is not exactly chump change

I don't need an optical drive in my MBA, neither do I need more ports.

And for a lot of people the price is great. $700 to me is nowhere near a fortune and that goes for a lot of people.

Students will buy this that I am sure. Aren't they our biggest consumer of brands?
__________________
MacBook Air 1.8 SSD Apple.com - Canceled
RESERVED IN STORE AND THEY CAME THROUGH
ahaxton is offline   0 Reply With Quote
Old Jan 20, 2008, 05:58 PM   #14
Eidorian
macrumors Penryn
 
Eidorian's Avatar
 
Join Date: Mar 2005
Location: Cuidad de México
Send a message via AIM to Eidorian
Quote:
Originally Posted by aiterum View Post
rich people with lots of disposable money to spend and who know nothing about computers or value
Thumb resize.

Remember me?

Quote:
Originally Posted by ahaxton View Post
Students will buy this that I am sure. Aren't they our biggest consumer of brands?
My university's MUG leans toward MacBook Pros and then MacBooks.
__________________
Core i5 750 / 16 GB RAM / 500 GB SSD / GTX 970 / Windows 8.1
13" Retina MacBook Pro
Eidorian is offline   0 Reply With Quote
Old Jan 20, 2008, 05:59 PM   #15
BOSS10L
macrumors 6502a
 
Join Date: Jan 2008
Location: Upstate NY
Quote:
Originally Posted by ahaxton View Post
I'm a classy gent compared to Ms. Hilton, and she gives a bad name to the family she was born into.
Ron Jeremy is a classy gent compared to Ms. Hilton.
BOSS10L is offline   0 Reply With Quote
Old Jan 20, 2008, 06:00 PM   #16
heatmiser
macrumors 68020
 
Join Date: Dec 2007
Quote:
Originally Posted by ahaxton View Post
Students will buy this that I am sure. Aren't they our biggest consumer of brands?
Macbooks are already overpriced; you don't need OS X to get through college. Most folks who opt Apple will go for the Macbook, the Macbook Pro, or the iMac, in that order. The Macbook Air will probably come in fourth.
__________________
Always on the lookout for longer battery life...
heatmiser is offline   0 Reply With Quote
Old Jan 20, 2008, 06:01 PM   #17
aiterum
macrumors 6502
 
Join Date: Nov 2007
Location: United States
Send a message via AIM to aiterum
Quote:
Originally Posted by Eidorian View Post
Thumb resize.

Remember me?
cool nice anti-dell plug you're special



but just remember that you can get an XPS 15.4" laptop with the same specifications as the midrange MBP for 800 less so lets continue throwing around value
__________________
Ipod Nano 2nd gen 2gb
2.4Ghz 200GB HD Penryn MBP Pro 256MB 8600GT OSX/XP 4GB RAM
aiterum is offline   0 Reply With Quote
Old Jan 20, 2008, 06:04 PM   #18
dukebound85
macrumors P6
 
dukebound85's Avatar
 
Join Date: Jul 2005
Location: 5045 feet above sea level
Quote:
Originally Posted by ahaxton View Post
I don't need an optical drive in my MBA, neither do I need more ports.

And for a lot of people the price is great. $700 to me is nowhere near a fortune and that goes for a lot of people.

Students will buy this that I am sure. Aren't they our biggest consumer of brands?
im interested if you know these students that will pay a premium for a crippled machine as i must be going to all the wrong schools and be in the wrong social circles....
dukebound85 is offline   0 Reply With Quote
Old Jan 20, 2008, 06:06 PM   #19
ahaxton
macrumors 6502a
 
Join Date: Jan 2008
Quote:
Originally Posted by BOSS10L View Post
Ron Jeremy is a classy gent compared to Ms. Hilton.
I've got more money than he does though lol.
Wait, Ms. has more than he does too.

Let me choose a more suitable category. I am more classy than Prince William of England. Fortunately, I haven't gone through the phases him and his brother have been going through.
__________________
MacBook Air 1.8 SSD Apple.com - Canceled
RESERVED IN STORE AND THEY CAME THROUGH
ahaxton is offline   0 Reply With Quote
Old Jan 20, 2008, 06:06 PM   #20
dukebound85
macrumors P6
 
dukebound85's Avatar
 
Join Date: Jul 2005
Location: 5045 feet above sea level
Quote:
Originally Posted by aiterum View Post
cool nice anti-dell plug you're special



but just remember that you can get an XPS 15.4" laptop with the same specifications as the midrange MBP for 800 less so lets continue throwing around value
if it could run osx, i would get a pc sure. but can it? noooooo
dukebound85 is offline   0 Reply With Quote
Old Jan 20, 2008, 06:07 PM   #21
gescom
macrumors regular
 
Join Date: Dec 2007
Location: Westerville, OH.
Send a message via AIM to gescom Send a message via MSN to gescom Send a message via Yahoo to gescom
I think the MBA is mainly for banker's wives. I am sure a small batch of users will use it for what it was designed for which is for business portability or those just looking to scale down the internet (and have a chunk of dough to do it). However that said, I expect 3rd party support right off the bat looking at recasing in Pink, Rhinestones, and Furs.

Don't get me wrong it is cool but I think it is really meant to be an accessory like purse puppies.

Just my 2...
gescom is offline   0 Reply With Quote
Old Jan 20, 2008, 06:07 PM   #22
ahaxton
macrumors 6502a
 
Join Date: Jan 2008
Quote:
Originally Posted by dukebound85 View Post
im interested if you know these students that will pay a premium for a crippled machine as i must be going to all the wrong schools and be in the wrong social circles....
I know people within almost all of the Ivy League schools, that's where I am basing my information off of. I am sure though even in lower schools there will be students aplenty wanting the MacBook air.
__________________
MacBook Air 1.8 SSD Apple.com - Canceled
RESERVED IN STORE AND THEY CAME THROUGH
ahaxton is offline   0 Reply With Quote
Old Jan 20, 2008, 06:08 PM   #23
Eidorian
macrumors Penryn
 
Eidorian's Avatar
 
Join Date: Mar 2005
Location: Cuidad de México
Send a message via AIM to Eidorian
Quote:
Originally Posted by aiterum View Post
cool nice anti-dell plug you're special



but just remember that you can get an XPS 15.4" laptop with the same specifications as the midrange MBP for 800 less so lets continue throwing around value
It's not necessarily an anti-Dell plug but it does show that people do have disposable incomes to toss around. As always here's some MacRumors history for all you new guys.

Apple needs a competitor for the Dell M2010?

Sony's answer to the iMac

All of this has happened before, and it will happen again.
__________________
Core i5 750 / 16 GB RAM / 500 GB SSD / GTX 970 / Windows 8.1
13" Retina MacBook Pro
Eidorian is offline   0 Reply With Quote
Old Jan 20, 2008, 06:09 PM   #24
ahaxton
macrumors 6502a
 
Join Date: Jan 2008
Quote:
Originally Posted by gescom View Post
I think the MBA is mainly for banker's wives. I am sure a small batch of users will use it for what it was designed for which is for business portability or those just looking to scale down the internet (and have a chunk of dough to do it). However that said, I expect 3rd party support right off the bat looking at recasing in Pink, Rhinestones, and Furs.

Don't get me wrong it is cool but I think it is really meant to be an accessory like purse puppies.

Just my 2...
Banker's wives??? And how about the male executives and elite of the world? I say Yes.
__________________
MacBook Air 1.8 SSD Apple.com - Canceled
RESERVED IN STORE AND THEY CAME THROUGH
ahaxton is offline   0 Reply With Quote
Old Jan 20, 2008, 06:09 PM   #25
diabolic
macrumors 68000
 
Join Date: Jun 2007
Location: Austin, Texas
Quote:
Originally Posted by aiterum View Post
rich people with lots of disposable money to spend and who know nothing about computers or value
Value is relative, and different for everybody. Probably not a good idea to judge people you don't know.

Having disposable income and buying something just because someone feels like it aren't bad things. Everyone's priorities are different, as they should be.

It's almost as if everyone here thinks Apple screwed them by "wasting" their design effort on something for "poser" computer users. Not every product has to be perfect for everyone and not everyone needs the fastest computer with the most ports.
diabolic is offline   0 Reply With Quote

Reply
MacRumors Forums > Apple Hardware > Notebooks > MacBook Air

Thread Tools Search this Thread
Search this Thread:

Advanced Search
Display Modes

Similar Threads
thread Thread Starter Forum Replies Last Post
Looks Like McDonnell Lost the Cockfighting Demographic rdowns Politics, Religion, Social Issues 78 Feb 20, 2014 06:00 PM
iPad: Target vs Walmart for iPad Air (Target Sells it for $20 less) rampras iPad 2 Nov 1, 2013 09:25 AM
Pew poll presents new stats on demographic smartphone preferences Brandon263 Alternatives to iOS and iOS Devices 31 Jun 8, 2013 09:35 AM
MBA as Target Display Mode possible? kylera MacBook Air 0 Aug 1, 2012 03:45 AM
Run iMac off MBA in target disk mode bogatyr iMac 0 Jun 10, 2012 04:23 PM

Forum Jump

All times are GMT -5. The time now is 11:40 PM.

Mac Rumors | Mac | iPhone | iPhone Game Reviews | iPhone Apps

Mobile Version | Fixed | Fluid | Fluid HD
Copyright 2002-2013, MacRumors.com, LLC