New Mac Ads: V Word and Bean Counter

orion123 · Oct 19, 2008, 02:00 PM

Seems like Apple's fighting back against Microsoft's new Windows campaign. Two new ads calling out MS on trying to hype the Windows brand name. They're ok, seems sort of petty to rebut a rebuttal ad.

http://www.apple.com/getamac/ads/

pdjudd · Oct 19, 2008, 02:17 PM

Quote:

Originally Posted by orion123

They're ok, seems sort of petty to rebut a rebuttal ad.

Well they are trying to make a valid point that simply avoiding Vista's problems (the Mohave commercials) or publicly putting money into advertising Vista in its current state, isn't going to change the problem that MS faces - People are switching to Mac because they don't like Vista. MS has admitted this and yet what are they doing? Saying that users are ill informed (Mohave) or just get Jerry Seinfeld and our ex CEO to make Vista look appealing. Apple's point is that MS is addressing their problems in the wrong way. They should be fixing Vista rather than distracting people from the issue.
Honestly, all we really hear MS talk about when it concerns Windows is either "Vista is not that bad!" or "Windows 7".

I found them amusing. Honestly though, What do you expect Apple to do? Take the Microsoft approach and advertise nothing concerning their brand?

MacRumors · 03:59 PM

Apple has started televising two new 'Get a Mac' ads which have been posted to their site.

- V Word - In order to avoid the bad connotations now associated with Vista, PC buzzes Mac everytime he says the word Vista.
- Bean Counters - Mac notes that PC spends more on advertising than on fixing Vista.

Article Link

lilstewart · Oct 19, 2008, 03:29 PM

Personally, I love them. I love how PC moves the cash over on the second one... definitely got me a laugh.

empezar · Oct 19, 2008, 03:30 PM

Bean Counters was awesome

jakk2809 · Oct 19, 2008, 03:31 PM

Nice find. I like these commercials even though this is like a 2 year ad campaign. Whoever does these are really creative. By the way, who does the Apple ads anyway? Are the 'Get a Mac' and 'iPod+iTunes' ads made by the same people?

pismodude2 · Oct 19, 2008, 03:36 PM

I just watched them, they're FUNNY!!! PC users just don't get it, because (like their commercial says) they are PCs!

What a sad life to lead...

Me1000 · Oct 19, 2008, 03:39 PM

As an avid Mac user and geek I find them all hilarious. On the other hand, as an investor who wants that market share to grow more, I would like to see Apple focus more on the "Off the air" kind of ads, the ones that focus on why to switch.

BruceEBonus · Oct 19, 2008, 03:41 PM

Quote:

Originally Posted by pismodude2

I just watched them, they're FUNNY!!! PC users just don't get it, because (like their commercial says) they are PCs!

What a sad life to lead...

Fact is - the new Im A PC Ads by Microsoft .. mean .. nothing .. they are simply saying that the person using the PC .. is using a PC.

As if unity in numbers make everything ok ... a bit like saying 100,000,000,000,0000 flies cant be wrong - Eat Sh*t!

DoubleUK · Oct 19, 2008, 03:46 PM

I guess the next one will be Mac holding a big red button. And every time PC says 'Firewire', Mac will be buzzing. Hilarious!

Doctor Q · Oct 19, 2008, 03:47 PM

I love the "Bean Counter" ad. Maybe people will think of it each time they see Microsoft's "I'm a PC" ads.

Apple spends money on advertising as well, but Apple doesn't have to remind people that it devotes a lot of resources to R&D since they are already known for innovation.

Aniki · Oct 19, 2008, 03:50 PM

Both are amazing LOL!

juanster · Oct 19, 2008, 03:52 PM

hahah pretyy funny both of them

stevearm · Oct 19, 2008, 04:02 PM

Quote:

Originally Posted by pismodude2

I just watched them, they're FUNNY!!! PC users just don't get it, because (like their commercial says) they are PCs!

What a sad life to lead...

Sorry, but what a pathetic post.

I hope you were joking

Quote:

Originally Posted by Aniki

Both are amazing LOL!

amazing - really? They're just the same crap Apple have been doing for years, it stopped being funny a while back, and no one in the world cares anymore.

queshy · Oct 19, 2008, 04:04 PM

pretty funny but apple probably spends more money on advertising than MS does (but what do I know?). I have never seen an MS ad on TV but I've seen plenty of Mac ads.

If apple spent less $ on advertising maybe they could use the money they saved to put a DVD burner in the Mac mini...lol.

kevkev · Oct 19, 2008, 04:05 PM

It was only until I decided to switch to Mac that the adverts became funny.
Ah the good old days of my ignorance.

Kev.

JML42691 · Oct 19, 2008, 04:21 PM

Haha, wow, these ads are a lot better than Apple's last three. Bean Counter was hilarious, and the V-word was pretty good, but may have been funnier if they dropped the m-word in there.

At least Apple isn't being somewhat self-contradictory here like they were with the pizza box ad a few months ago.

davidwarren · Oct 19, 2008, 04:23 PM

I loved the bean counter. Awesome.

ClassicBean · Oct 19, 2008, 04:30 PM

These are fabulous. Two of my favorites thus far.

synth3tik · Oct 19, 2008, 04:31 PM

Apple knows all about not putting money in to fix problems.

Achiever · Oct 19, 2008, 04:43 PM

Very clever ads and a very clever response to Redmond's recent campaign. Once the "I'm a PC and I have been stereotyped" ads began, there was a belief that they had one upped Apple's ad campaign in the sense that they had diffused the humor in the PC character, hence, Apple would have to abandon that campaign. At least it would have made it seem petty. But I have to handle it to Apple's ad agency, this was a very clever response and it has a lot of truth in it. Microsoft's campaign has had NOTHING to do with Vista, how "innovative" it is or how "well" it "works". Calling out big brother for spending a whole lot of money to made a bad product sound better was a good angle to take and these ads pull it off very well in my opinion.

MrChurchyard · Oct 19, 2008, 04:57 PM

Quote:

Originally Posted by orion123

They're ok, seems sort of petty to rebut a rebuttal ad.

Are you kidding? It's such a great response. Mocking them with light-hearted humour, not taking them too seriously... And it's pretty funny, too! Hodgman is a great comedian.

fleshman03 · Oct 19, 2008, 05:07 PM

HAHAHAHAHAHA!

"Is that amount of money really going to fix vista?"

"You're right, MARKETING!"

LOL

MartiNZ · Oct 19, 2008, 05:11 PM

I enjoyed them for what they were but, as has been said, it is a bit strange that so many of these ads don't even mention using Macs anymore. There's certainly no advertising of the products going on; surely if they focused on the positives of the Mac a bit more; more comparison ads even, more people would think about switching.

Kilamite · Oct 19, 2008, 05:23 PM

Hahaha.

I love Bean Counter. Made me laugh out loud. Very good.

Oct 19, 2008, 02:00 PM	#1
orion123 macrumors member Join Date: Jul 2003 Location: Brooklyn	New Get a Mac ads counter Microsoft's campaign Seems like Apple's fighting back against Microsoft's new Windows campaign. Two new ads calling out MS on trying to hype the Windows brand name. They're ok, seems sort of petty to rebut a rebuttal ad. http://www.apple.com/getamac/ads/

Oct 19, 2008, 03:26 PM	#3
MacRumors macrumors bot Join Date: Apr 2001	New Mac Ads: V Word and Bean Counter Apple has started televising two new 'Get a Mac' ads which have been posted to their site. - V Word - In order to avoid the bad connotations now associated with Vista, PC buzzes Mac everytime he says the word Vista. - Bean Counters - Mac notes that PC spends more on advertising than on fixing Vista. Article Link Last edited by longofest : Oct 19, 2008 at 03:59 PM.

Oct 19, 2008, 03:29 PM	#4
lilstewart macrumors 68040 Join Date: May 2005 Location: Illinois	Personally, I love them. I love how PC moves the cash over on the second one... definitely got me a laugh. __________________ macbookpro 17" unibody antiglare Who except God can give you peace? Has the world ever been able to satisfy the heart? St. Gerard Majella

Oct 19, 2008, 03:39 PM	#8
Me1000 macrumors 68000 Join Date: Jul 2006	As an avid Mac user and geek I find them all hilarious. On the other hand, as an investor who wants that market share to grow more, I would like to see Apple focus more on the "Off the air" kind of ads, the ones that focus on why to switch. __________________ TimeTable: The Freelancer's Tool

Oct 19, 2008, 03:46 PM	#10
DoubleUK macrumors newbie Join Date: Oct 2008 Location: Amsterdam, The Netherlands	The 'F' Word... I guess the next one will be Mac holding a big red button. And every time PC says 'Firewire', Mac will be buzzing. Hilarious!

Oct 19, 2008, 03:30 PM	#5
empezar macrumors member Join Date: Sep 2006 Location: Sweden	Bean Counters was awesome

Oct 19, 2008, 03:31 PM	#6
jakk2809 macrumors member Join Date: May 2007	Nice find. I like these commercials even though this is like a 2 year ad campaign. Whoever does these are really creative. By the way, who does the Apple ads anyway? Are the 'Get a Mac' and 'iPod+iTunes' ads made by the same people?

Oct 19, 2008, 03:36 PM	#7
pismodude2 macrumors 6502a Join Date: Jan 2008 Location: MacWorld	I just watched them, they're FUNNY!!! PC users just don't get it, because (like their commercial says) they are PCs! What a sad life to lead...

Oct 19, 2008, 03:47 PM	#11
Doctor Q macrumors god Join Date: Sep 2002 Location: at the table with countless relatives	I love the "Bean Counter" ad. Maybe people will think of it each time they see Microsoft's "I'm a PC" ads. Apple spends money on advertising as well, but Apple doesn't have to remind people that it devotes a lot of resources to R&D since they are already known for innovation. __________________ "You've just been abducted, of course you need crepes!" -- Walter Bishop

Oct 19, 2008, 03:50 PM	#12
Aniki Banned Join Date: Oct 2008	Both are amazing LOL!

Oct 19, 2008, 03:52 PM	#13
juanster macrumors 68020 Join Date: Mar 2007 Location: toronto	hahah pretyy funny both of them __________________ Macbook.C2D.Video iPod.iPhone.Canon Rebel XT Flickr MRoogle

Oct 19, 2008, 04:04 PM	#15
queshy macrumors 68040 Join Date: Apr 2005	pretty funny but apple probably spends more money on advertising than MS does (but what do I know?). I have never seen an MS ad on TV but I've seen plenty of Mac ads. If apple spent less $ on advertising maybe they could use the money they saved to put a DVD burner in the Mac mini...lol. __________________ "I always feel sorry for the guy in the iPhone commercials. He always gets a call right in the middle of trying to do something" (one1).

Oct 19, 2008, 04:05 PM	#16
kevkev macrumors newbie Join Date: Sep 2008 Location: Chelmsford	It was only until I decided to switch to Mac that the adverts became funny. Ah the good old days of my ignorance. Kev. __________________ To be a good halfback, you must be like a mac. Reliable, work fast and do it with style. 20" Aluminum iMac, 2.66ghz, 2GB Ram + iPhone 3G 16GB Black

Oct 19, 2008, 04:21 PM	#17
JML42691 macrumors 68000 Join Date: Oct 2007 Location: Durham, NH	Haha, wow, these ads are a lot better than Apple's last three. Bean Counter was hilarious, and the V-word was pretty good, but may have been funnier if they dropped the m-word in there. At least Apple isn't being somewhat self-contradictory here like they were with the pizza box ad a few months ago. __________________ Current: White MacBook 2.2 GHz (late-2007) ; 8GB iPod touch (1st-gen) : Setup Pics Soon: Mighty Mouse

Oct 19, 2008, 04:23 PM	#18
davidwarren macrumors 6502 Join Date: Aug 2007	I loved the bean counter. Awesome.

Oct 19, 2008, 04:30 PM	#19
ClassicBean macrumors 6502a Join Date: Jun 2004 Location: Torontoland	These are fabulous. Two of my favorites thus far. __________________ Words for sale at LewinCreative.com.

Oct 19, 2008, 04:31 PM	#20
synth3tik macrumors Demi-God Join Date: Oct 2006 Location: Minneapolis, MN	Apple knows all about not putting money in to fix problems. __________________ Come check out my music! http://www.batteriesarentfood.com http://www.cdbaby.com/Artist/BatteriesarentFood

Oct 19, 2008, 04:43 PM	#21
Achiever macrumors 6502 Join Date: Jan 2008	Very clever ads and a very clever response to Redmond's recent campaign. Once the "I'm a PC and I have been stereotyped" ads began, there was a belief that they had one upped Apple's ad campaign in the sense that they had diffused the humor in the PC character, hence, Apple would have to abandon that campaign. At least it would have made it seem petty. But I have to handle it to Apple's ad agency, this was a very clever response and it has a lot of truth in it. Microsoft's campaign has had NOTHING to do with Vista, how "innovative" it is or how "well" it "works". Calling out big brother for spending a whole lot of money to made a bad product sound better was a good angle to take and these ads pull it off very well in my opinion.

Oct 19, 2008, 05:07 PM	#23
fleshman03 macrumors 68000 Join Date: May 2008 Location: Tampa, FL	HAHAHAHAHAHA! "Is that amount of money really going to fix vista?" "You're right, MARKETING!" LOL __________________ Penguin: Early 2008 MacBook Pro C2D @ 2.5GhZ, 2GB, 250GB / iPhone 3GS 32GB Monkey: Early 2006 MacBook Black CD @ 2GhZ, 2GB, 80GB / iPhone 3G 16GB

Oct 19, 2008, 05:11 PM	#24
MartiNZ macrumors regular Join Date: Apr 2008 Location: Auckland, NZ	I enjoyed them for what they were but, as has been said, it is a bit strange that so many of these ads don't even mention using Macs anymore. There's certainly no advertising of the products going on; surely if they focused on the positives of the Mac a bit more; more comparison ads even, more people would think about switching.

Oct 19, 2008, 05:23 PM	#25
Kilamite macrumors Demi-God Join Date: Mar 2007 Location: Scotland	Hahaha. I love Bean Counter. Made me laugh out loud. Very good. __________________ - MacBook Pro Unibody 15" 2.8GHz 'anti-glare' - Apple TV 1TB (work in progress) - iPhone 3G 8GB - MobileMe // OS X 10.6.2

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