Register FAQ / Rules Forum Spy Search Today's Posts Mark Forums Read
Go Back   MacRumors Forums > News and Article Discussion > iOS Blog Discussion

Reply
 
Thread Tools Search this Thread Display Modes
Old Feb 26, 2009, 01:26 PM   #1
MacRumors
macrumors bot
 
Join Date: Apr 2001
iPhone UK Sales Reach 1 Million Mark



As part of an earnings release covering the fourth quarter of 2008, Telefónica Europe announced that their O2 subsidiary in the UK has now sold over one million iPhones since the launch of the original iPhone in November 2007.

O2 pointed to the iPhone as one of the key components driving its performance, which was significantly better than the overall UK wireless market in all main financial and operating metrics. In particular, O2 highlighted the growth of its prepay segment, driven in part by the addition of prepaid iPhone offerings late in the quarter.

Article Link: iPhone UK Sales Reach 1 Million Mark
MacRumors is offline   0 Reply With Quote
Old Feb 26, 2009, 02:00 PM   #2
big_malk
macrumors 6502a
 
Join Date: Aug 2005
Location: Scotland
 
Anyone know what the figures are for the whole UK mobile market to get some perspective on that?
I had a wee Google for it but couldn't find anything.

First post
big_malk is offline   0 Reply With Quote
Old Feb 26, 2009, 02:01 PM   #3
yetanotherdave
macrumors 68000
 
yetanotherdave's Avatar
 
Join Date: Apr 2007
Location: Bristol, England
Send a message via AIM to yetanotherdave Send a message via MSN to yetanotherdave Send a message via Yahoo to yetanotherdave
To put it in some perspective, there are 60m people in the UK http://en.wikipedia.org/wiki/Uk one iPhone sold for every 60 people in the UK. That's pretty incredible market penetration - especially when hampered by O2's lousy coverage compared to the like of Vodafone.
__________________
It's just a ride, & we can change it anytime we want. It's only a choice. No effort, no work, no job, no savings & money. A choice, right now, between fear and love. - Bill Hicks
yetanotherdave is offline   0 Reply With Quote
Old Feb 26, 2009, 02:11 PM   #4
talkingfuture
macrumors 65816
 
talkingfuture's Avatar
 
Join Date: Dec 2008
Location: The back of beyond.
Quote:
Originally Posted by yetanotherdave View Post
To put it in some perspective, there are 60m people in the UK http://en.wikipedia.org/wiki/Uk one iPhone sold for every 60 people in the UK. That's pretty incredible market penetration - especially when hampered by O2's lousy coverage compared to the like of Vodafone.
I was just thinking that as I read the article, 1 in 60 is astonishing. I'm getting more tempted to buy one every day.
talkingfuture is offline   0 Reply With Quote
Old Feb 26, 2009, 03:04 PM   #5
elppa
macrumors 68040
 
elppa's Avatar
 
Join Date: Nov 2003
1.6% of the UK population.

Not too bad.

Reminded me of when other operators bad mouthed O2 and Matthew Key for signing the Apple deal:

Quote:
One rival even claimed O2 had struck a ''madly money- losing" deal. When I ask Key, a former accountant and finance director of O2 UK, about that comment, he snorts, pauses, and deadpans: ''It's sour grapes. We don't sign bad deals."
http://www.telegraph.co.uk
elppa is offline   0 Reply With Quote
Old Feb 26, 2009, 03:12 PM   #6
OllyW
Moderator
 
OllyW's Avatar
 
Join Date: Oct 2005
Location: The Black Country, England
Quote:
Originally Posted by big_malk View Post
Anyone know what the figures are for the whole UK mobile market to get some perspective on that?
I had a wee Google for it but couldn't find anything.

First post
Does this help?

In 2007, the UK had a 116% market saturation, 70 million mobile phones from a population of 61 million.
__________________
Some Apple stuff
Some other stuff
https://soundcloud.com/disco-tramps
OllyW is offline   0 Reply With Quote
Old Feb 26, 2009, 03:41 PM   #7
elppa
macrumors 68040
 
elppa's Avatar
 
Join Date: Nov 2003
Quote:
Originally Posted by OllyW View Post
Does this help?

In 2007, the UK had a 116% market saturation, 70 million mobile phones from a population of 61 million.
Amazingly, that figure is beaten by three countries: Germany, Italy and Russia.
elppa is offline   0 Reply With Quote
Old Feb 26, 2009, 03:49 PM   #8
kdarling
macrumors Demi-God
 
kdarling's Avatar
 
Join Date: Jun 2007
Location: Device engineer 30+ yrs, touchscreens 23+.
We have to factor in that the sales number counts the original model as well.

In the US, at least, quite a few of the 3G sales were to original owners. In other words, quite a lot of sales were to the same person.

So the percentage by population is less, perhaps much less, than figured above... though still respectable.
kdarling is offline   0 Reply With Quote
Old Feb 26, 2009, 03:52 PM   #9
sjo
macrumors 6502a
 
Join Date: Aug 2005
Quote:
Originally Posted by big_malk View Post
Anyone know what the figures are for the whole UK mobile market to get some perspective on that?
I had a wee Google for it but couldn't find anything.

First post
to give you some reference point, nokia n95 was introduced in uk in march 2007, and passed 1m mark on november 2007. so that's about 8-9 months, vs iphone 16 months.

Last edited by sjo; Feb 27, 2009 at 02:23 AM. Reason: checked the current millenium :)
sjo is offline   0 Reply With Quote
Old Feb 26, 2009, 04:04 PM   #10
MATTHEWLONG
macrumors newbie
 
Join Date: Jun 2008
If only O2 wasnt such a bad network. What percentage were 3g?. Does 2g really count, I was always waiting for 3g.
MATTHEWLONG is offline   0 Reply With Quote
Old Feb 26, 2009, 04:14 PM   #11
elppa
macrumors 68040
 
elppa's Avatar
 
Join Date: Nov 2003
Quote:
Originally Posted by kdarling View Post
We have to factor in that the sales number counts the original model as well.

In the US, at least, quite a few of the 3G sales were to original owners. In other words, quite a lot of sales were to the same person.

So the percentage by population is less, perhaps much less, than figured above... though still respectable.
Particularly as I was calculating it based on a population of 60, not 70 million (which is probably more accurate).

Having said that many 3G upgraders may have passed their phones on and O2 and Apple were actively encouraging this, so the amount sold may be fairly close to the amount in use.
elppa is offline   0 Reply With Quote
Old Feb 26, 2009, 04:24 PM   #12
Neerazan
macrumors member
 
Join Date: Feb 2005
Location: London, UK
Quote:
Originally Posted by kdarling View Post
We have to factor in that the sales number counts the original model as well.

In the US, at least, quite a few of the 3G sales were to original owners. In other words, quite a lot of sales were to the same person.

So the percentage by population is less, perhaps much less, than figured above... though still respectable.
I have a 1st gen iPhone that a friend gave me when he upgraded to the 3G model last summer. It is unlikely that many people put their old iPhones in a desk drawer when they upgraded, and O2 offer a pay as you go sim-only pack for such a circumstance.

There are as of now over 1 million iPhones that have been sold in the UK, and apart from a few broken ones, I would expect almost every single one to be in service as of now.

UK phone suppliers have been moving away from a 12 month renewal cycle to an 18 or 24 month cycle over the past two years to help offset the subsidies they are having to increase on handsets, so the iPhone in the UK has another 3 months to go before it has been available for what is now 1 whole contract cycle (18 months).

Many of those 70 million phones that are said to be 'in use' are cheap and cheerful pay as you go emergency-only phones for kids or older people, many more are business mobiles provided by companies with little or no choice for the end user.

Put in this context, the depth of penetration of the iPhone in the UK is phenomenal. I have many friends who are Mac sceptics who have now got iPhones, and without exception they all agree that it is the single best tech purchase they have ever made...

...and they are telling their friends. The word of mouth on this product is unlike anything I have ever seen in the tech world, it literally sells itself.
Neerazan is offline   0 Reply With Quote
Old Feb 26, 2009, 06:01 PM   #13
MacToddB
macrumors 6502a
 
MacToddB's Avatar
 
Join Date: Aug 2007
Location: Rochester, NY
Quote:
Originally Posted by yetanotherdave View Post
To put it in some perspective, there are 60m people in the UK http://en.wikipedia.org/wiki/Uk one iPhone sold for every 60 people in the UK. That's pretty incredible market penetration - especially when hampered by O2's lousy coverage compared to the like of Vodafone.
And when you consider 11 million are under 16 and 11 million are "of pensionable age" (including 3 million over 80), not to be too ageist, but that's probably about 1 in 50 (or maybe 1 in 40) cellphone buyers choosing an iPhone.


"The number of people of state pensionable age - over 65 for men and over 60 for women - rose by 1.9% last year to 11.58 million. They account for 19% of the population, overtaking the 11.5 million children under the age of 16."

http://www.guardian.co.uk/world/2008...n.socialtrends
__________________
Ringtone Director TALKING CallerID Ringtones in 50+ TTS Voices even Siri!
Ringtones Uncensored voted Best Ringtone App @About.com!
AutoVerbal Talking Soundboard for kids w/Autism & Non-Verbal users!
MacToddB is offline   0 Reply With Quote
Old Feb 26, 2009, 06:24 PM   #14
happydude
macrumors 6502a
 
happydude's Avatar
 
Join Date: Sep 2006
Location: a gasping dying planet
Quote:
Originally Posted by kdarling View Post
We have to factor in that the sales number counts the original model as well.

In the US, at least, quite a few of the 3G sales were to original owners. In other words, quite a lot of sales were to the same person.

So the percentage by population is less, perhaps much less, than figured above... though still respectable.
planned obsolescence in its purest form. keep people buying the same product over and over . . . and none better at it than apple!
__________________
hi
happydude is offline   0 Reply With Quote
Old Feb 26, 2009, 06:35 PM   #15
megfilmworks
macrumors 68000
 
megfilmworks's Avatar
 
Join Date: Jul 2007
Location: Sherman Oaks
 
Quote:
Originally Posted by happydude View Post
planned obsolescence in its purest form. keep people buying the same product over and over . . . and none better at it than apple!
If it was the "same product" then it would not be obsolete!
__________________
17" MacBook Pro 2.33 - Dual G5 w/ Pro Tools
iPod Gen1 - Nano Gen1 - iPhone Gen1 - iPhone 3G
DA42 G1000 Gen1
BE G58 (2008)
megfilmworks is offline   0 Reply With Quote
Old Feb 26, 2009, 06:59 PM   #16
macinfojunkie
macrumors regular
 
Join Date: Jun 2005
Quote:
Originally Posted by sjo View Post
to give you some reference point, nokia n95 was introduced in uk in march 1997, and passed 1m mark on november 1997. so that's about 8-9 months, vs iphone 16 months.
A hell of a lot of early adopters for that Nokia.
macinfojunkie is offline   0 Reply With Quote
Old Feb 26, 2009, 07:07 PM   #17
bigandy
macrumors G3
 
bigandy's Avatar
 
Join Date: Apr 2004
Location: B'more
Quote:
Originally Posted by macinfojunkie View Post
That's a hell of a lot of early adopters for the Nokia.
I was just thinking that. Who were all these people that got N95s ten years before general release....
__________________
"any day that involves cat pee is a really bad day" - iBlue
bigandy is offline   0 Reply With Quote
Old Feb 26, 2009, 09:35 PM   #18
Willis
macrumors 68020
 
Willis's Avatar
 
Join Date: Apr 2006
Location: What feels like the middle of nowhere
when you consider that there has been 10 million iPhones sold worldwide, 1 million in the UK alone is a huge number
__________________
MacMini 2.3GHz, 4GB Ram, 500GB
iPhone 5s 64GB
iPad 16GB Wifi (4th Gen)
Willis is offline   0 Reply With Quote
Old Feb 26, 2009, 09:58 PM   #19
MacToddB
macrumors 6502a
 
MacToddB's Avatar
 
Join Date: Aug 2007
Location: Rochester, NY
Quote:
Originally Posted by Willis View Post
when you consider that there has been 10 million iPhones sold worldwide, 1 million in the UK alone is a huge number
Not to take away from the UK sales, but keep in mind that Apple hit 10 million in late 2008, and had a run rate of 7 million in 3 months. And that was before the holiday season.

Actually, according to their statement, they sold 6.1 million 1st gens, and 6.9 million 3G's by the end of September, 2008. So that's 13 million, again before the holiday shopping season.

http://www.apple.com/pr/library/2008/10/21results.html
__________________
Ringtone Director TALKING CallerID Ringtones in 50+ TTS Voices even Siri!
Ringtones Uncensored voted Best Ringtone App @About.com!
AutoVerbal Talking Soundboard for kids w/Autism & Non-Verbal users!
MacToddB is offline   0 Reply With Quote
Old Feb 27, 2009, 01:06 AM   #20
johnsmclean
macrumors member
 
Join Date: Jul 2008
Quote:
Originally Posted by Neerazan View Post
I have a 1st gen iPhone that a friend gave me when he upgraded to the 3G model last summer. It is unlikely that many people put their old iPhones in a desk drawer when they upgraded, and O2 offer a pay as you go sim-only pack for such a circumstance.

There are as of now over 1 million iPhones that have been sold in the UK, and apart from a few broken ones, I would expect almost every single one to be in service as of now.

UK phone suppliers have been moving away from a 12 month renewal cycle to an 18 or 24 month cycle over the past two years to help offset the subsidies they are having to increase on handsets, so the iPhone in the UK has another 3 months to go before it has been available for what is now 1 whole contract cycle (18 months).

Many of those 70 million phones that are said to be 'in use' are cheap and cheerful pay as you go emergency-only phones for kids or older people, many more are business mobiles provided by companies with little or no choice for the end user.

Put in this context, the depth of penetration of the iPhone in the UK is phenomenal. I have many friends who are Mac sceptics who have now got iPhones, and without exception they all agree that it is the single best tech purchase they have ever made...

...and they are telling their friends. The word of mouth on this product is unlike anything I have ever seen in the tech world, it literally sells itself.
Many of my students have them, about a third of my colleagues have them. Not that surprising since youngish and tech savvy. But interestingly in my boy's football team two of the dad's have them, a welder and a truck driver. These are guys that don't use Macs and would never buy a Blueberry or similar so it is attractive to a range of people.

The welder and truck driver love their iPhones but don't know why you can't forward text messages !
johnsmclean is offline   0 Reply With Quote
Old Feb 27, 2009, 04:22 AM   #21
Malcster
macrumors 6502
 
Join Date: Apr 2005
Location: Bristol, UK
Quote:
Originally Posted by sjo View Post
to give you some reference point, nokia n95 was introduced in uk in march 2007, and passed 1m mark on november 2007. so that's about 8-9 months, vs iphone 16 months.
The N95 was free on most contracts though, the original iPhone was £279 (500ish dollars) That would make most people (apart from apple nutjobs like me) think twice
Malcster is offline   0 Reply With Quote
Old Feb 27, 2009, 04:35 AM   #22
robbieduncan
Moderator
 
robbieduncan's Avatar
 
Join Date: Jul 2002
Location: London
Quote:
Originally Posted by elppa View Post
Amazingly, that figure is beaten by three countries: Germany, Italy and Russia.
I know a few people here in the UK with 2 or even 3 active phones/SIMs...
robbieduncan is offline   0 Reply With Quote
Old Feb 27, 2009, 04:51 AM   #23
redgaz26
macrumors 68020
 
redgaz26's Avatar
 
Join Date: Mar 2007
Location: Glasgow
I remember that cold November day when I waited in line for four hours!!!
now everyone has one
__________________
macbook pro 13" i5 4 G RAM
16g iphone 5s, , Apple TV
redgaz26 is offline   0 Reply With Quote
Old Feb 27, 2009, 05:02 AM   #24
godaz
macrumors regular
 
Join Date: Feb 2009
Quote:
Originally Posted by redgaz26 View Post
I remember that cold November day when I waited in line for four hours!!!
now everyone has one
haha, i feel the same although Im prepared to wait in line for the new one still
__________________


MBP 15" 2.53 i5 | iPhone 4 32GB
flickr
godaz is offline   0 Reply With Quote
Old Feb 27, 2009, 05:09 AM   #25
wolfie37
macrumors member
 
Join Date: Dec 2007
Location: Newtownabbey, Northern Ireland
Quote:
Originally Posted by yetanotherdave View Post
To put it in some perspective, there are 60m people in the UK http://en.wikipedia.org/wiki/Uk one iPhone sold for every 60 people in the UK. That's pretty incredible market penetration - especially when hampered by O2's lousy coverage compared to the like of Vodafone.
Where do you get your information from, O2's coverage is excellent, it's the reason why I have stuck with them whilst colleagues on Orange, Vodafone and other networks struggle for consistent service across the country.
wolfie37 is offline   0 Reply With Quote

Reply
MacRumors Forums > News and Article Discussion > iOS Blog Discussion

Thread Tools Search this Thread
Search this Thread:

Advanced Search
Display Modes

Similar Threads
thread Thread Starter Forum Replies Last Post
Apple's (Product) RED Charity Contributions Reach $70 Million MacRumors MacRumors.com News Discussion 90 Apr 8, 2014 09:38 AM
iPhone 5s and iPhone 5c Sales Top Nine Million in Launch Weekend MacRumors MacRumors.com News Discussion 537 Sep 27, 2013 09:25 AM
Reach 1 million points in less than 8 hours, am I doing something wrong? AppleDeviceUser Distributed Computing 11 Aug 6, 2013 10:43 PM
iPhone 5's First Weekend Sales in China Top Two Million MacRumors MacRumors.com News Discussion 171 Dec 19, 2012 07:17 PM
iPhone 5 Sales Top Five Million in Launch Weekend MacRumors MacRumors.com News Discussion 218 Sep 25, 2012 11:27 AM

Forum Jump

All times are GMT -5. The time now is 09:16 PM.

Mac Rumors | Mac | iPhone | iPhone Game Reviews | iPhone Apps

Mobile Version | Fixed | Fluid | Fluid HD
Copyright 2002-2013, MacRumors.com, LLC