New iPhone 3GS Ad: 'Skateboard'

MacRumors · Jul 1, 2009, 09:41 PM

Following close on the heels of the two new iPhone 3GS commercials released yesterday, Apple has posted another new ad, entitled 'Skateboard', to its ad gallery. The new commercial focuses on several of the video features of the iPhone 3GS, demonstrating shooting, editing, and sharing via e-mail.

Article Link: New iPhone 3GS Ad: 'Skateboard'

kockgunner · Jul 1, 2009, 09:58 PM

I liked this better than the other 2 especially the copy and paste one. They glorify the feature as if it's an innovation. Sometimes you can't copy individual words from blocks of text in Safari without the the selection box jumping around.

mattrobs · Jul 1, 2009, 10:00 PM

Unbelievably simple usability. That's what they're really advertising here.

ventro · Jul 1, 2009, 10:08 PM

They must be using the 3GS-XT, with zero loading time or transitions.

iphones4evry1 · 10:28 PM

Pretty cool commercial.

I was about to say "a nice change from the creepy hand models," but then I realized the creepy hand model is still in this commercial. And he still does that thing where he turns the phone around at the beginning like it's some type of "trick" or something. haha. "Oh yeah, you can kick flip on your skateboard, but look at this trick I can do with my iPhone. Look at the style points!" lmao

(I'm still waiting for an iPhone commercial that does not have the hand model but instead has "cool" people or a celebrity actually using the phone. Maybe some teenagers talking about how cool their iPhones are or something)

Chief Oddball · Jul 1, 2009, 10:53 PM

Quote:

Originally Posted by ventro

They must be using the 3GS-XT, with zero loading time or transitions.

Haha, I thought this was especially apparent with the Voice Control ad. Hence the disclaimer on the final frame: "Sequences shortened."

xIGmanIx · Jul 1, 2009, 10:56 PM

Quote:

Originally Posted by kockgunner

I liked this better than the other 2 especially the copy and paste one. They glorify the feature as if it's an innovation. Sometimes you can't copy individual words from blocks of text in Safari without the the selection box jumping around.

ha! I said that on another thread and got attacked!! For something that was "in the works" for two years, it could have executed a little better, but here is to hoping it gets fixed before iPhone 4G

xIGmanIx · Jul 1, 2009, 10:58 PM

Quote:

Originally Posted by ventro

They must be using the 3GS-XT, with zero loading time or transitions.

ha!! Didn't Apple face some flak in Europe for this for portraying unrealistic demonstrations of the software? I remember when the 3G came out with the whole maps and such that was the big issue. My 3G just seems to stick for no apparent reason and has required quite frequent hard resets.

sux2beyou · Jul 1, 2009, 11:37 PM

Quote:

Originally Posted by ventro

They must be using the 3GS-XT, with zero loading time or transitions.

it says at the very end "sequences shortened."

meelash · Jul 1, 2009, 11:39 PM

Quote:

Originally Posted by iphones4evry1

(I'm still waiting for an iPhone commercial that does not have the hand model but instead has "cool" people or a celebrity actually using the phone. Maybe some teenagers talking about how cool their iPhones are or something)

Dear God, thank you for not putting this person in charge of

Marketing.

meelash · Jul 1, 2009, 11:40 PM

Quote:

Originally Posted by xIGmanIx

ha!! Didn't Apple face some flak in Europe for this for portraying unrealistic demonstrations of the software? I remember when the 3G came out with the whole maps and such that was the big issue. My 3G just seems to stick for no apparent reason and has required quite frequent hard resets.

ha!!!

oh, and did I mention:

ha!!!!

wesk702 · Jul 1, 2009, 11:56 PM

would have been better if it was used to cover up a massive blunder after some crazy trick to seem like they had no mistake.

xIGmanIx · Jul 1, 2009, 11:59 PM

Also, its not video editing, its video trimming. I can't take credit for that, someone else said it on another thread.

joro · Jul 2, 2009, 12:11 AM

Apparently they listened to everyone here at MR about the silly voice control and copy & past ads...

queshy · Jul 2, 2009, 02:35 AM

Quote:

Originally Posted by ventro

They must be using the 3GS-XT, with zero loading time or transitions.

lol, yeah. this would take like 5 minutes to do on a real iPhone.
Another thing -- editing video with 3G and bluetooth on...the battery would die before the end of the commercial :P

ipoppy · Jul 2, 2009, 04:09 AM

What is wrong with this statement on the end of that add:
AT&T
The nation's fastest 3G network

and then:

3G not available in all areas

I don't know but thats make me laugh. The same way as people where laughing on keynote speech few weeks ago about AT&T and their MMS service etc.

drumpat01 · Jul 2, 2009, 09:22 AM

Whos is the song by in the commercial? I tried to Shazam it but it wouldn't recognize it. Do you think they actually wrote this one? It's pretty basic.

Sonicjay · Jul 2, 2009, 09:48 AM

Quote:

Originally Posted by mattrobs

Unbelievably simple usability. That's what they're really advertising here.

That's a good point. Yesterday, my family and I were on a road trip; I was using my 3Gs to navigate, and at a red light, looked in the car next to us, and saw an older couple, probably in their 70's. The woman was holding up her iphone, swiping and tapping away.

Geezle · Jul 2, 2009, 10:17 AM

The video being of a skateboarder couldn't be accidental.

When Sony first debuted the Walkman (which happens to be 30 years ago this week) it was shown off by a skateboarder to illustrate how it allowed you to listen to music on the go.

Apple is clearly trying to tie in the advent of mobile video editing with the advent of of mobile music.

mrmayor92 · Jul 2, 2009, 10:44 AM

Quote:

Originally Posted by drumpat01

Whos is the song by in the commercial? I tried to Shazam it but it wouldn't recognize it. Do you think they actually wrote this one? It's pretty basic.

naaa its mr pitiful by matt costa

rexvstee · Jul 2, 2009, 02:55 PM

just wondering how the hell are they recording that video with the camera lens covered up by the hand... bad form apple bad form....

Flowbee · Jul 2, 2009, 02:55 PM

Quote:

Originally Posted by xIGmanIx

Also, its not video editing, its video trimming. I can't take credit for that, someone else said it on another thread.

ha! Video trimming *is* video editing.

jessica. · Jul 2, 2009, 02:57 PM

Quote:

Originally Posted by xIGmanIx

Also, its not video editing, its video trimming. I can't take credit for that, someone else said it on another thread.

I wouldn't want to take credit for such misstatement.

What do you call trimming a video if not editing?

puckhead193 · Jul 2, 2009, 07:21 PM

Does anyone hate the background music or is it just me...?

CarlyLyon · Jul 2, 2009, 10:27 PM

pretty cool keep it up

Jul 1, 2009, 09:41 PM	#1
MacRumors macrumors bot Join Date: Apr 2001	New iPhone 3GS Ad: 'Skateboard' Following close on the heels of the two new iPhone 3GS commercials released yesterday, Apple has posted another new ad, entitled 'Skateboard', to its ad gallery. The new commercial focuses on several of the video features of the iPhone 3GS, demonstrating shooting, editing, and sharing via e-mail. Article Link: New iPhone 3GS Ad: 'Skateboard'

Jul 1, 2009, 09:58 PM	#2
kockgunner macrumors 6502a Join Date: Sep 2007 Location: Vancouver, Canada	I liked this better than the other 2 especially the copy and paste one. They glorify the feature as if it's an innovation. Sometimes you can't copy individual words from blocks of text in Safari without the the selection box jumping around. __________________ Macbook Pro 2.4GHz Penryn, 4GB RAM, 200GB HD, 8600M GT 256 VRAM White 16GB iPhone 3GS

Jul 1, 2009, 10:22 PM	#5
iphones4evry1 macrumors 6502a Join Date: Nov 2008 Location: California, USA	Pretty cool commercial. I was about to say "a nice change from the creepy hand models," but then I realized the creepy hand model is still in this commercial. And he still does that thing where he turns the phone around at the beginning like it's some type of "trick" or something. haha. "Oh yeah, you can kick flip on your skateboard, but look at this trick I can do with my iPhone. Look at the style points!" lmao (I'm still waiting for an iPhone commercial that does not have the hand model but instead has "cool" people or a celebrity actually using the phone. Maybe some teenagers talking about how cool their iPhones are or something) Last edited by iphones4evry1 : Jul 1, 2009 at 10:28 PM.

Jul 1, 2009, 11:56 PM	#12
wesk702 macrumors regular Join Date: Jul 2007	would have been better if it was used to cover up a massive blunder after some crazy trick to seem like they had no mistake. __________________ Early 2008 Mac Pro 2.8ghz quad 4zillion gigaram

Jul 1, 2009, 11:59 PM	#13
xIGmanIx macrumors 6502a Join Date: Dec 2008	Also, its not video editing, its video trimming. I can't take credit for that, someone else said it on another thread. __________________ Loading Signature......

Jul 1, 2009, 10:00 PM	#3
mattrobs macrumors member Join Date: Jun 2008	Unbelievably simple usability. That's what they're really advertising here.

Jul 1, 2009, 10:08 PM	#4
ventro macrumors 6502a Join Date: Sep 2006	They must be using the 3GS-XT, with zero loading time or transitions.

Jul 2, 2009, 12:11 AM	#14
joro macrumors Demi-God Join Date: Jun 2009 Location: North Carolina	Apparently they listened to everyone here at MR about the silly voice control and copy & past ads... __________________ 15" 2.66 GHz MacBook Pro \| 32GB iPhone 3GS 2 Canon 50D \| L Lenses \| 580EX II & 430 EX II Flash Units InFocus Forums \| A Forum For Photographers, By Photographers

Jul 2, 2009, 04:09 AM	#16
ipoppy macrumors regular Join Date: Oct 2006 Location: UK	What is wrong with this statement on the end of that add: AT&T The nation's fastest 3G network and then: 3G not available in all areas I don't know but thats make me laugh. The same way as people where laughing on keynote speech few weeks ago about AT&T and their MMS service etc. __________________ Failure is not an option - it comes bundled with Windows.

Jul 2, 2009, 09:22 AM	#17
drumpat01 macrumors 6502 Join Date: Jul 2004 Location: Denton, TX	Music? Whos is the song by in the commercial? I tried to Shazam it but it wouldn't recognize it. Do you think they actually wrote this one? It's pretty basic. __________________ Batman vs. Superman = Superman............duh!!! 12" iBook G4 1.33ghz; iPod Touch 16G; TV 40G; Ubuntu Box; and a partridge in a pair tree

Jul 2, 2009, 10:17 AM	#19
Geezle macrumors newbie Join Date: Sep 2003	Skateboarding a reference to Sony Walkman The video being of a skateboarder couldn't be accidental. When Sony first debuted the Walkman (which happens to be 30 years ago this week) it was shown off by a skateboarder to illustrate how it allowed you to listen to music on the go. Apple is clearly trying to tie in the advent of mobile video editing with the advent of of mobile music.

Jul 2, 2009, 02:55 PM	#21
rexvstee macrumors newbie Join Date: Jul 2009	just wondering how the hell are they recording that video with the camera lens covered up by the hand... bad form apple bad form....

Jul 2, 2009, 07:21 PM	#24
puckhead193 macrumors 601 Join Date: May 2004 Location: NY	Does anyone hate the background music or is it just me...? __________________ 20" iMac C2D - 2.33GHz, 3 GB ram, ATI X1600 256 MB VRAM 15" pb 1.5 GHZ Rev. C 30 gig ipod 3rd gen, 60 gig 5g ipod ~ white, silver 2GB nano, 64 gig iPod Touch

Jul 2, 2009, 10:27 PM	#25
CarlyLyon macrumors member Join Date: Feb 2009	pretty cool keep it up

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