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Old Jul 1, 2009, 08:41 PM   #1
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New iPhone 3GS Ad: 'Skateboard'







Following close on the heels of the two new iPhone 3GS commercials released yesterday, Apple has posted another new ad, entitled 'Skateboard', to its ad gallery. The new commercial focuses on several of the video features of the iPhone 3GS, demonstrating shooting, editing, and sharing via e-mail.

Article Link: New iPhone 3GS Ad: 'Skateboard'
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Old Jul 1, 2009, 08:58 PM   #2
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I liked this better than the other 2 especially the copy and paste one. They glorify the feature as if it's an innovation. Sometimes you can't copy individual words from blocks of text in Safari without the the selection box jumping around.
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Old Jul 1, 2009, 09:00 PM   #3
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Unbelievably simple usability. That's what they're really advertising here.
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Old Jul 1, 2009, 09:08 PM   #4
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They must be using the 3GS-XT, with zero loading time or transitions.
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Old Jul 1, 2009, 09:22 PM   #5
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Pretty cool commercial.

I was about to say "a nice change from the creepy hand models," but then I realized the creepy hand model is still in this commercial. And he still does that thing where he turns the phone around at the beginning like it's some type of "trick" or something. haha. "Oh yeah, you can kick flip on your skateboard, but look at this trick I can do with my iPhone. Look at the style points!" lmao

(I'm still waiting for an iPhone commercial that does not have the hand model but instead has "cool" people or a celebrity actually using the phone. Maybe some teenagers talking about how cool their iPhones are or something)

Last edited by iphones4evry1; Jul 1, 2009 at 09:28 PM.
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Old Jul 1, 2009, 09:53 PM   #6
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They must be using the 3GS-XT, with zero loading time or transitions.
Haha, I thought this was especially apparent with the Voice Control ad. Hence the disclaimer on the final frame: "Sequences shortened."
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Old Jul 1, 2009, 09:56 PM   #7
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I liked this better than the other 2 especially the copy and paste one. They glorify the feature as if it's an innovation. Sometimes you can't copy individual words from blocks of text in Safari without the the selection box jumping around.
ha! I said that on another thread and got attacked!! For something that was "in the works" for two years, it could have executed a little better, but here is to hoping it gets fixed before iPhone 4G
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Old Jul 1, 2009, 09:58 PM   #8
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They must be using the 3GS-XT, with zero loading time or transitions.
ha!! Didn't Apple face some flak in Europe for this for portraying unrealistic demonstrations of the software? I remember when the 3G came out with the whole maps and such that was the big issue. My 3G just seems to stick for no apparent reason and has required quite frequent hard resets.
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Old Jul 1, 2009, 10:37 PM   #9
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They must be using the 3GS-XT, with zero loading time or transitions.
it says at the very end "sequences shortened."
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Old Jul 1, 2009, 10:39 PM   #10
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Originally Posted by iphones4evry1 View Post
(I'm still waiting for an iPhone commercial that does not have the hand model but instead has "cool" people or a celebrity actually using the phone. Maybe some teenagers talking about how cool their iPhones are or something)
Dear God, thank you for not putting this person in charge of Marketing.
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Old Jul 1, 2009, 10:40 PM   #11
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ha!! Didn't Apple face some flak in Europe for this for portraying unrealistic demonstrations of the software? I remember when the 3G came out with the whole maps and such that was the big issue. My 3G just seems to stick for no apparent reason and has required quite frequent hard resets.
ha!!!

oh, and did I mention:

ha!!!!
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Old Jul 1, 2009, 10:56 PM   #12
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would have been better if it was used to cover up a massive blunder after some crazy trick to seem like they had no mistake.
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Old Jul 1, 2009, 10:59 PM   #13
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Also, its not video editing, its video trimming. I can't take credit for that, someone else said it on another thread.
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Old Jul 1, 2009, 11:11 PM   #14
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Apparently they listened to everyone here at MR about the silly voice control and copy & past ads...
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Old Jul 2, 2009, 01:35 AM   #15
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They must be using the 3GS-XT, with zero loading time or transitions.
lol, yeah. this would take like 5 minutes to do on a real iPhone.
Another thing -- editing video with 3G and bluetooth on...the battery would die before the end of the commercial :P
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Old Jul 2, 2009, 03:09 AM   #16
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What is wrong with this statement on the end of that add:
AT&T
The nation's fastest 3G network


and then:

3G not available in all areas

I don't know but thats make me laugh. The same way as people where laughing on keynote speech few weeks ago about AT&T and their MMS service etc.
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Old Jul 2, 2009, 08:22 AM   #17
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Music?

Whos is the song by in the commercial? I tried to Shazam it but it wouldn't recognize it. Do you think they actually wrote this one? It's pretty basic.
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Old Jul 2, 2009, 08:48 AM   #18
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Originally Posted by mattrobs View Post
Unbelievably simple usability. That's what they're really advertising here.
That's a good point. Yesterday, my family and I were on a road trip; I was using my 3Gs to navigate, and at a red light, looked in the car next to us, and saw an older couple, probably in their 70's. The woman was holding up her iphone, swiping and tapping away.
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Old Jul 2, 2009, 09:17 AM   #19
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Skateboarding a reference to Sony Walkman

The video being of a skateboarder couldn't be accidental.

When Sony first debuted the Walkman (which happens to be 30 years ago this week) it was shown off by a skateboarder to illustrate how it allowed you to listen to music on the go.

Apple is clearly trying to tie in the advent of mobile video editing with the advent of of mobile music.
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Old Jul 2, 2009, 09:44 AM   #20
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Whos is the song by in the commercial? I tried to Shazam it but it wouldn't recognize it. Do you think they actually wrote this one? It's pretty basic.
naaa its mr pitiful by matt costa
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Old Jul 2, 2009, 01:55 PM   #21
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just wondering how the hell are they recording that video with the camera lens covered up by the hand... bad form apple bad form....
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Old Jul 2, 2009, 01:55 PM   #22
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Originally Posted by xIGmanIx View Post
Also, its not video editing, its video trimming. I can't take credit for that, someone else said it on another thread.
ha! Video trimming *is* video editing.
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Old Jul 2, 2009, 01:57 PM   #23
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Originally Posted by xIGmanIx View Post
Also, its not video editing, its video trimming. I can't take credit for that, someone else said it on another thread.
I wouldn't want to take credit for such misstatement.

What do you call trimming a video if not editing?
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Old Jul 2, 2009, 06:21 PM   #24
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Does anyone hate the background music or is it just me...?
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Old Jul 2, 2009, 09:27 PM   #25
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pretty cool keep it up
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