Fortune Again Names Apple World's Most Admired Company

MacRumors · Mar 4, 2010, 12:30 PM

In the 2010 edition of its annual ranking of "World's Most Admired Companies", Fortune placed Apple at the top of the list for the third year in a row and by the highest margin ever in the survey's ten-year history. Apple was followed in the rankings by Google, Berkshire Hathaway, Johnson & Johnson, and Amazon.

Quote:

What makes Apple so admired? Product, product, product. This is the company that changed the way we do everything from buy music to design products to engage with the world around us. Its track record for innovation and fierce consumer loyalty translates into tremendous respect across business' highest ranks.

As BMW CEO Norbert Reithofer puts it, "The whole world held its breath before the iPad was announced. That's brand management at its very best."

Reithofer also ranked Apple CEO Steve Jobs as his most admired CEO. And beyond the overall crown, Apple took the top spot in the sub-category of Innovation while placing second in People Management. The company was also recognized as fourth in Quality of Products/Services and in a tie for sixth with Amazon in Management Quality.

Fortune's rankings were based on a poll of 4,200 corporate executives, directors, and industry analysts.

Article Link: Fortune Again Names Apple World's Most Admired Company

Becordial · Mar 4, 2010, 12:42 PM

I admire lots of companies including Apple but its time to hand it over.

Fortune need to realise that if there is no new winners in the list it is a lot like ignoring the F1 because you know Ferrari can win it year-on-year. It's not newsworthy anymore Fortune.

mygoldens · Mar 4, 2010, 12:44 PM

This is all relative.

I am not buying this one, it has to be bribed or more HYPE!

Shasterball · Mar 4, 2010, 12:47 PM

Quote:

Originally Posted by MacRumors

As BMW CEO Norbert Reithofer puts it, "The whole world held its breath before the iPad was announced. That's brand management at its very best."

And after it was announced, the whole world let out a sigh signifying a letdown...

ValSalva · Mar 4, 2010, 12:49 PM

Google is going to drop like a stone in this type of ranking in the coming years when their dodgy privacy practices and Microsoft-like behavior are exposed.

Disc Golfer · Mar 4, 2010, 12:49 PM

It amazes me how much the internet is utilized for complaining.

boncellis · Mar 4, 2010, 12:50 PM

Yes! I live for threads like this. My productivivty is tanking already...

Being admired by other executives is very different than being admired by the public, although Apple's recent success seems to indicate that the public admires it too.

*LTD* · Mar 4, 2010, 12:52 PM

Quote:

Originally Posted by mygoldens

This is all relative.

I am not buying this one, it has to be bribed or more HYPE!

Looks like Apple managed to bribe EVERYONE, EVERY YEAR.

And the hype with Apple is always backed up by substance.

LagunaSol · Mar 4, 2010, 12:54 PM

Uh oh, Apple praise? Unleash the trolls!

How could it not be Microsoft? The injustice of it all...

*LTD* · Mar 4, 2010, 12:54 PM

More good news about Apple means more trolls in the thread.

lbjsong · Mar 4, 2010, 12:55 PM

I admired them too.
but gotta focus on hardwares too, not just softwares.
plus.. release mbp and 13" with anti glare

LagunaSol · Mar 4, 2010, 01:00 PM

Quote:

Originally Posted by *LTD*

More good news about Apple means more trolls in the thread.

Just another opportunity to update the Ignore list.

NorrisKillsKids · Mar 4, 2010, 01:01 PM

Only an ignorant person would deny Apple the consistent accolades they get. Well deserved whether you're a fan of their products or not.

Jayomat · Mar 4, 2010, 01:10 PM

Quote:

Originally Posted by ivladster

People like apple not because its more expensive, but because not everyone has it.

more expensive -> not everyone has it.. a ferrari is expensive, "that's" because not everyone has it.. by your logic, I must like a Jaguar XK8, because not everyone has it...your statement makes no sense at all, sorry.. granted, there are some people who judge things by this logic, but I don't think it's the majority..

(BTW: when I bought my first mac 2,5 years ago, I bought it because I wanted to know "what it's all about"... and VISTA...)

eawmp1 · Mar 4, 2010, 01:11 PM

Guess this means I'll be able to read Fortune on my iPad for free (subsidized by Apple).

cvaldes · Mar 4, 2010, 01:16 PM

Quote:

Originally Posted by Disc Golfer

It amazes me how much the internet is utilized for complaining.

I'm convinced that they are people who are bitter they didn't buy AAPL five years ago at $44/share and cringe when they see it at $210 today.

cvaldes · Mar 4, 2010, 01:19 PM

Quote:

Originally Posted by ivladster

People like apple not because its more expensive, but because not everyone has it.

Yes, that's the same way people feel about my wife, Morgan Fairchild.

Eidorian · Mar 4, 2010, 01:22 PM

Where should I set my expectations of Apple?

cvaldes · Mar 4, 2010, 01:23 PM

Quote:

Originally Posted by Eidorian

Where should I set my expectations of Apple?

1 year target estimate: $275

Eidorian · Mar 4, 2010, 01:24 PM

Quote:

Originally Posted by cvaldes

1 year target estimate: $275

What does stock have to do with my expectations?

cvaldes · Mar 4, 2010, 01:25 PM

Quote:

Originally Posted by Eidorian

What does stock have to do with my expectations?

Well then, please be more specific.

As an AAPL shareholder and occasional Apple customer, that is one of my expectations. I expect Apple to competently execute their overall business strategy, meet their goals, which in turn will increase shareholder value to that $275 price point for AAPL one year hence.

DrStrange · Mar 4, 2010, 01:28 PM

Why is Google on that list? 4 years of bowing to Chinese censorship.

Eidorian · Mar 4, 2010, 01:29 PM

Quote:

Originally Posted by cvaldes

Well then, please be more specific.

As an AAPL shareholder and occasional Apple customer, that is one of my expectations.

I've been continually disappointed with their computer line in seeking a replacement for my MacBook. It's to the point where my Late 2007 MacBook is too good at what it does. (I'm already rolling my eyes to that spin fest.) I don't see any incentive from Apple to buy new or more hardware from them short of some sort of critical failure. The applications, concepts, and operating system are endearing but as many have said new hardware doesn't stop my "old" Mac from working.

What do I have to look forward to?

*LTD* · Mar 4, 2010, 01:37 PM

Quote:

Originally Posted by Eidorian

I've been continually disappointed with their computer line in seeking a replacement for my MacBook. It's to the point where my Late 2007 MacBook is too good at what it does. (I'm already rolling my eyes to that spin fest.) I don't see any incentive from Apple to buy new or more hardware from them short of some sort of critical failure. The applications, concepts, and operating system are endearing but as many have said new hardware doesn't stop my "old" Mac from working.

What do I have to look forward to?

I'm not sure. You've backed yourself into quite a corner.

MorphingDragon · Mar 4, 2010, 01:40 PM

Quote:

Originally Posted by Eidorian

Where should I set my expectations of Apple?

Well its easier to automatically assume its ***** because then theres no let down and when somethings really good, it actully brightens you up.

Mar 4, 2010, 12:44 PM	#3
mygoldens macrumors regular Join Date: Oct 2005	Admired compared to what? This is all relative. I am not buying this one, it has to be bribed or more HYPE! __________________ (Late 2011) Macbook Pro 15 Core I7 750gig 16gig Matte 10.8 iPhone 4S 16gig IOS 6 Developer
	0

Mar 4, 2010, 12:49 PM	#5
ValSalva macrumors 68000 Join Date: Jun 2009 Location: Burpelson AFB	Google is going to drop like a stone in this type of ranking in the coming years when their dodgy privacy practices and Microsoft-like behavior are exposed. __________________ When all is said and done more is said than done.
	0

Mar 4, 2010, 12:55 PM	#11
lbjsong macrumors member Join Date: Jun 2009	haha I admired them too. but gotta focus on hardwares too, not just softwares. plus.. release mbp and 13" with anti glare
	0

Mar 4, 2010, 01:22 PM	#18
Eidorian macrumors Penryn Join Date: Mar 2005 Location: Indiana	Where should I set my expectations of Apple? __________________ Core i5 750 / 16 GB RAM / SSD / HD 7950 / Windows 8
	0

Thread Tools	Search this Thread
Show Printable Version Email this Page	Search this Thread: Advanced Search
Display Modes
Linear Mode Switch to Hybrid Mode Switch to Threaded Mode

Mar 4, 2010, 12:42 PM	#2
Becordial macrumors 6502 Join Date: Mar 2009	I admire lots of companies including Apple but its time to hand it over. Fortune need to realise that if there is no new winners in the list it is a lot like ignoring the F1 because you know Ferrari can win it year-on-year. It's not newsworthy anymore Fortune.
	0

Mar 4, 2010, 12:49 PM	#6
Disc Golfer Banned Join Date: Dec 2009	It amazes me how much the internet is utilized for complaining.
	0

Mar 4, 2010, 12:50 PM	#7
boncellis macrumors 6502 Join Date: Feb 2006 Location: Salt Lake City	Yes! I live for threads like this. My productivivty is tanking already... Being admired by other executives is very different than being admired by the public, although Apple's recent success seems to indicate that the public admires it too.
	0

Mar 4, 2010, 12:54 PM	#9
LagunaSol macrumors 601 Join Date: Apr 2003	Uh oh, Apple praise? Unleash the trolls! How could it not be Microsoft? The injustice of it all...
	0

Mar 4, 2010, 12:54 PM	#10
LTD Banned Join Date: Feb 2009 Location: Canada	More good news about Apple means more trolls in the thread.
	0

Mar 4, 2010, 01:01 PM	#13
NorrisKillsKids macrumors 6502a Join Date: Jan 2008	Only an ignorant person would deny Apple the consistent accolades they get. Well deserved whether you're a fan of their products or not.
	0

Mar 4, 2010, 01:11 PM	#15
eawmp1 macrumors 601 Join Date: Feb 2008 Location: FL	Guess this means I'll be able to read Fortune on my iPad for free (subsidized by Apple).
	0

Mar 4, 2010, 01:28 PM	#22
DrStrange Banned Join Date: Nov 2008	Why is Google on that list? 4 years of bowing to Chinese censorship.
	0

Similar Threads
thread	Thread Starter	Forum	Replies	Last Post
Apple named #10 in Business Week's list of world's most influential companies.	Unspeaked	Apple, Industry and Internet Discussion	0	Dec 23, 2008 04:12 PM
Apple is Fortune's 2008 Most Admired Company	Hmm	Apple, Industry and Internet Discussion	3	Mar 4, 2008 09:01 AM
Apple 7th Most Admired Company	MacRumors	MacRumors.com News Discussion	32	Mar 8, 2007 01:15 PM
Apple #7 on list of top 20 most admired companies.	MacBytes	MacBytes.com News Discussion	13	Mar 6, 2007 07:57 AM
Apple climbs to third on Most Admired Company ranking	MacBytes	MacBytes.com News Discussion	9	Mar 2, 2005 05:07 PM