32 GB iPhone 3GS Ranks as Top Selling Mobile Phone in Japan in July

Discussion in 'iOS Blog Discussion' started by MacRumors, Aug 17, 2009.

  1. macrumors bot

    MacRumors

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    #1
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    Image from Electronista
    Electronista reports on data from marketing research firm GfK Japan placing the 32 GB iPhone 3GS ranking as the top selling mobile phone in Japan for the month of July. The 16 GB iPhone 3GS model claimed the ninth spot in the rankings. As the report notes, the achievement is particularly notable given the difficulties foreign phones typically have in penetrating the Japanese market.
    The iPhone 3GS launched in Japan on June 26th.

    Article Link: 32 GB iPhone 3GS Ranks as Top Selling Mobile Phone in Japan in July
     
  2. macrumors 65816

    ProwlingTiger

    Joined:
    Jan 15, 2008
    #2
    Good to hear that the iPhone is doing well in Japan, given the vast assortment of technology that customers have available over there.
     
  3. macrumors G5

    jav6454

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    #3
    I bet Japan has those blessed and widely available 7.2Mb/s network speeds.
     
  4. macrumors 6502a

    kasei

    Joined:
    Dec 30, 2003
    Location:
    Los Angeles, CA
    #4
    I will find out how fast their data feed is next week. I will fire up my iPhone 3GS while I am there.
     
  5. macrumors 6502a

    Joined:
    Mar 27, 2006
    #5
    It's not that hard to be number 1 in these rankings in Japan:

    (1) new handset models come and go every 3-4 months;
    (2) all the handsets are basically carrier exclusives --- so the sales numbers are all spread out.

    Imagine that AT&T RAZR, T-Mobile RAZR, Verizon RAZR and Sprint RAZR are counted separately --- it's a lot easier to beat that.

    iPhone lost to Blackberry Curve in the US --- because the Curve is available on all 4 carriers and the Curve is counted as a single model.
     
  6. macrumors regular

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    Pineapple under the sea
    #6
    never would guess this, in Japan. i saw maybe 3 iPhones last time i went.
     
  7. macrumors 65816

    iphones4evry1

    Joined:
    Nov 26, 2008
    Location:
    California, USA
    #7
    Two things:

    1) The Japanese are no longer ahead of us with their "fancy gadgets" when it comes to mobile phones. (we are now equals)

    2) With the huge U.S. Trade deficits, it's about time we came up with something that the rest if the world wants to buy (popular consumer products; I know we sell a lot of other things).

    -typed on iPhone, please excuse any typos
     
  8. macrumors 68020

    Joined:
    Dec 25, 2006
    #8
    The iPhone is far ahead of the phones in Japan just as it is here as far as usability and the interaction and GUI experience. That is why it is doing so well there.

    I am so tired of hearing people say the iPhone is a failure in Japan and asia when it is not at all. Yes even their gadet designs and UIs suck compared to the iPhone! :p
     
  9. macrumors 6502a

    Joined:
    Mar 27, 2006
    #9
    By the same token, hitting number 1 for a single week or a month in Japan --- ain't the success many people stated either.

    iPhone would have beaten the Blackberry Curve in the US --- if we counted the Curve separately by the individual carriers.

    Every single cell phone model in Japan is a carrier exclusive model --- makes the threshold for hitting number 1 sales on the chart for a single week or a month very easy.
     
  10. Administrator

    Doctor Q

    Staff Member

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    Location:
    Los Angeles
    #10
    It's a pretty good accomplishment, but the question remains whether the iPhone will stay high on this list over time, or whether the iPhone had a moment of glory and will quickly be supplanted by other models.
     
  11. macrumors 68040

    Joined:
    Jan 10, 2005
    #11
    um, since the iPhone is made in China, it does not help US trade-deficit at all. All those sold iPhones increase Chinas exports, not USA's.
     
  12. macrumors newbie

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    Aug 17, 2009
    #12
    Still a accomplishment for a U.S. phone

    The threshold may be "very easy", but this is still a big accomplishment for a U.S. company in Japan.
     
  13. macrumors 68000

    Joined:
    Aug 24, 2008
    #13
    I think they are pretty legitimate, just not ideal. The iPhone is not on the dominant carrier in Japan which says something. It is also pretty important considering that Japanese phones are more catered to the their users. At the same time it's also the reason why Japanese cell makers have struggled outside their home market.

    While the Japanese are eons ahead of us in mainstream tech, they are horrible at the UI and design. I would hope that both the US and Japan could learn from each other and make the world a better place in terms of technology adoption.
     
  14. macrumors 6502

    Joined:
    Jun 29, 2008
    #14
    Let's see, yes
    all iPhones contribute to China's exports
    but no.
    All iPhones also contribute to the USA's since the phone is an American product, sold abroad with money coming in...
     
  15. macrumors 6502a

    Joined:
    Mar 27, 2006
    #15
    I never claimed that they are not legitimate.

    But if you want to be picky about it --- this one is from a marketing survey which is a lot more less legitimate than the story about the iphone being number 1 for the first couple of weeks of the 3GS launch in Japan a few weeks ago. That older story got their ranking data from live sales figures from Point of Sales scanning.
     
  16. macrumors 68040

    mavis

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    Jul 30, 2007
    Location:
    Tokyo, Japan
    #16
    Yup, but they've started throttling heavy users. :rolleyes:

    Having owned an iPhone since the day (the hour!) they were released in Japan last year, I've always noticed other iPhone around me on the train, in public, etc. I can tell you this: since the 3GS launched, the number of iPhones I see on a daily basis has skyrocketed! I used to see one or two a week (if that!) whereas I now see three or four a day. My wife says it's the same on her commute, as well. I think the iPhone is doing quite well in Japan, finally.
     
  17. macrumors newbie

    Joined:
    Sep 21, 2008
    #17
    I'm glad the iPhone 3Gs is doing great in Japan. :apple:
     
  18. macrumors 68040

    mavis

    Joined:
    Jul 30, 2007
    Location:
    Tokyo, Japan
    #18
    Indeed - you and me both. 1) The iPhone's success virtually guarantees Japanese carriers' continued interest in the platform (meaning I'll be able to be buy future iterations of the device because it will continue to be sold here!) and 2) it will force Japanese manufacturers to finally modernize/improve their horrid UIs a bit. The hardware is impressive but the user interface on a lot of these Japanese phones looks like it was designed by someone with about as much expertise as my two year old. Actually, that's not really fair, because my two year old has spent enough time with my iPhone to know what an intuitive, well-designed UI looks like. He could probably do a better job designing one - in his sleep - than most of the "engineers" at the big Japanese phone makers. :rolleyes:

    Anyway, the iPhone's success in Japan is a huge win for everyone, IMO. :)
     
  19. macrumors newbie

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    Sep 4, 2008
    #19
    i guess

    I guess in Japan they don't like blackberries...haha
     
  20. macrumors regular

    Joined:
    Jan 16, 2008
    #20
    1. no we aren't equal. can your iphone read barcodes, watch streaming television, pay, have a 10MP camera, conduct solar charging, send emoticons, MMS, video chat, and be waterproof at the same time? if not, then we aren't equal.

    2. the iphone is popular in japan not because it is better than what we have in japan. it is the mentality that because it is foreign and that it is from apple. because it is different from what we are accustomed to, we are interested in it and buy it.

    http://en.wikipedia.org/wiki/Foreign_branding
     
  21. macrumors regular

    Joined:
    Jan 16, 2008
    #21
    we don't like it because it's ugly.
    wide, long, display wide open, with small buttons. what's to like? if it's e-mail, we've had push e-mail for two decades.
     
  22. macrumors 6502a

    Joined:
    Mar 27, 2006
    #22
    Winning a week or a month is very far from being a real success.

    You live in Japan so you know from personal experience the vast number of cell phone models being launched every few months. For all we know, selling 10000 units may be enough to be number 1 in Japan for a week.
     
  23. macrumors 6502

    TitoC

    Joined:
    Jun 15, 2007
    #23
    And I am sure that there are phones that also make real good toast and pay your taxes and brush your teeth, but that is not what makes it (I believe) a better phone than most of what I have seen in Japan - and I have seen a lot. it is the GUI. GRAPHICAL USER INTERFACE. The OS. Not all the other bells and whistles (granted, a 10 Mp camera is definitely a plus). But there is a HUGE difference between a phone that can also open your beer bottle to one that is a joy to use and interact with. I can't tell you how many phones (including many while I was in Japan) that had god-awful GUIs. One took me almost 12 minutes to find out how to turn the volume down. 12 minutes! For the volume control! And that is saying a lot considering as a designer, GUI is my specialty. If it wasn't my friends phone, I would have tossed in under a car in a second. Others were just awful to look at.

    Plus, I had seen phones that had apps that simply did not work or if they did, they did not work well.

    Now don't get me wrong, there were lots and lots of really cool phones out there. But there is much more I believe to what is going on in Japan than the iPhone being a "foreign" item that makes it #1. Much more.
     
  24. macrumors newbie

    Joined:
    Aug 12, 2008
    #24
    Absolutely. When you order from Japan apple store they ship directly from Taiwan. There will be no boost for the US economy on this one i fear.

    "Now don't get me wrong, there were lots and lots of really cool phones out there. But there is much more I believe to what is going on in Japan than the iPhone being a "foreign" item that makes it #1. Much more."

    I would disagree. The whole softbank marketing model is based on a foreign image. It is so because there is a profound level of admiration and desire for foreign that is socially ingrained in the social consciousness of Japan. Iphone is the new fad and when the two year contract are up and Docomo has mastered the art of making the iphone os "Japanese" it will be another story.

    A GUI is much easier i believe to improve than it is to improve the hardware and technology that make the physical phone. Its just a matter of time now for docomo to get things together and provide something that will once again dominate the market. The iphone will not last for the fundamentals of their model. You cant have a walmart style cookie cutter one size fits all product succeed locally against another product that has been tailored to meet the specific needs of a market in Japan.
     
  25. macrumors 68040

    eastercat

    Joined:
    Mar 3, 2008
    Location:
    PDX
    #25
    The good thing about the iPhone reaching the top position is that it shows some of the consumers care about usability more than they care about useless features like emoticons.
    While the iPhone may not have the features listed by itou, it does have other features that those phones don't have.
    The difference is whether you place a higher priority on what the iPhone offers or what a typical Japanese phone offers.
     

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