A friend of mine just forked out $1000+ for InDesign, Photoshop and Illustrator. Decided it was time to 'get on the upgrade path' with Adobe: spend now to get upgrade pricing later. He bought late enough he'll be getting CS6 upgrades for free, so he's happy.
I asked him why he didn't go for Creative Cloud, and he said he wanted to 'own' his software and update when it suited him. I get it. In work I use CS5 but at home I have my own, fully legal, copy of CS3. There is nothing new in CS5 I need so I stick with CS3 at home, and most likely will do until a version of OS X comes along that breaks CS3. However, I'm on that upgrade path.
(Let me be clear here and say I'm referring to Design Premium in this post. I don't have any knowledge on the video side of things)
Adobe have a couple of battles on their hands:
- The Necessity to Upgrade
Unless you use Photoshop or Illustrator, the two flagship products, or maybe InDesign, you probably don't need a new version except for compatibility with other users. The updates are checklists of features dreamed up by marketing that make no difference to most people day to day. Maybe from CS2 to CS6, you'd see a big difference, but otherwise? Meh.
For non-print designers, Adobe's software is rapidly becoming replaceable: I'm a web designer and I haven't used Dreamweaver in years. Between Espresso, Coda, TextMate or whatever HTML editor you use, there's not much reason to. I switched to skEdit 3 years ago and haven't looked back; I just completed a 12-month long site build and never dropped into Flash once; Sketch 2 from Bohemian Coding looks to be on the cusp of being a great Fireworks replacement; since I don't particularly use Photoshop, something like Pixelmator might well suffice for me.
In short, most people don't need Adobe products at every release
- Leapfroggers
Even those who do keep up to date don't buy every version. Most design studios I've worked at leapfrog: CS1, then 3, then 5. They just won't put out $900 per seat every 18 months. So adobe introduced the .5 release: rather than CS4, then CS5 18 months later, they decided to have a .5 release every 12 months, giving 2 years between full versions. Then they broke compatibility to force upgrades: a group of users at my current workplace received InDesign CS5 but six months later, a new batch were added and they received 5.5. Apparently to normal 5 was no longer available. That wouldn't be a problem if InDesign CS5 could receive copy from InCopy CS5.5, but they're incompatible, so everybody with InDesign CS5 now has to be upgraded.
It seems Creative Cloud solves both these problems: at $30 a month, even if you don't need the latest version, why not get it and benefit from things like bug fixes, which Adobe prefers to roll into their version upgrades, rather than fixing the one you paid them for? The same goes for leapfroggers: everybody can be on the latest version at all time so no more incompatibility! Also, Adobe get a guaranteed $600 income per seat, so their financials are more predictable now people aren't leapfrogging or buying when they're forced to!
So we all win, right? Maybe not.
That upgrade path may well be going away. In
this article at John Nack's site, he quotes an article on Creative Cloud:
Youre always entitled to the newest version of all the programs, and Adobe says that its going to start rolling out features continuously rather than waiting for sweeping upgrades every couple of years.
Sound interesting? There are two possible outcomes here:
- There will be no upgrades to upgrade to after CS6. Unless you're on Creative Cloud, you are stuck with it as it is right now, bugs and all.
- If updates are continuous, maybe they humour you a few years longer by taking, say, the previous 18 months' updates, calling them CS7 and taking $900 off you.
Maybe they'll make CS7, but my guess is we're 2 years away from Creative Cloud being the only choice. Maybe my friend's 'upgrade path' is simply a way for him to 'own' the final, boxed release of the software he needs, and then he'll wind up paying for a subscription anyway.
I guess what I'm saying here is think carefully about Creative Cloud and how you buy into CS6. It may well determine the choices we have available to us in 18 months time.
Me? I'll keep using FW CS3 till Sketch can replace it, and boot up PS CS3 as I need it, maybe even buy Pixelmator since I don't do CMYK. InDesign CS3 will be fine for the odd page layout I do these days. For a second, the low price of Creative Cloud looked really enticing, then I remembered exactly how much of the Creative Suite actually use these days