I said it before and I will say it again I would give my right *cough* to have Apple come out with an e-book reader. However after the review of the latest Sony E-book reader it is pretty obvious that while the text of e-ink is ready for prime time and is almost if not AS good as printed text....there are still some serious issues with e-ink. Namely flashing the screen every time you change a page or even trverse menus. This wouldn't be a complete deal killer if it was for the fact that at least in Sony's implementation it also takes 2 seconds to flip a page, traverse a menu, change a setting, etc. Again from what I understand this is an issue with e-ink itself at the present time and not simply Sony's implementation.
So I think I know why Apple has maddingly stayed out of this market that is in the EXACT in every way, shape, and form to where the MP3 market was prior to Apple coming onto the scene. Crap designs with too many buttons, and real though in the design, crap software to integrate the hardware to the computer in an easy fashion, crap format support, and realistically crappy book support.
You want to see a grown man soil himself? Have Apple come out with an e-book reader that resolves the above issues along with allowing easy markups and highlighting, team up with ebook.com to allow all those e-books that were sold to god knows how many PDA users to be used on the iReader, integrate ebook.com's inventory into a store in iTMediaStore, convince most of the major publishers to get on board with the ebook train, get some of the more major collages to create ministores in iTMS to allow students to download their text books, and finally allow spotlight indexing of all your books along with the markups. I'd wet myself.....OK maybe not but I'd have to run to the bathroom fast.
I'm 100% convinced that its the tech because the concept that Apple wouldn't want to go after a market who's heart and soul IS the education sector is beyond stupid. We all know that Apple targets schools for the Mac. This is beyond a natural fit. It simply is a no brainer. And screw the iPod and Music. Nothing. Absolutely NOTHING is more universal then books. Come on Apple. Wake up and smell the freaking innovation.