Seems like a pretty brilliant use of the latest HTML5 technologies (especially with the off-line functionality). The obvious benefit, as mentioned, would be getting around Apple's "give us 30% of the price for in-app purchases" rule; but it would seem to have other advantages as well. If Apple chose to dramatically change the API in a future release of iOS - or if Google did the same with Android, for that matter - Amazon wouldn't have to break a sweat. Kindle users would continue to have full access to their books on the iPad with no extra effort or feverish overtime work by their programers to update. It's not as if Apple or Google can remove HTML5 functionality without repercussions...
Not only that, if any new player comes up, guess what? they support it! (think wp7, webOS etc.)
Ive said it before, and ill say it again. Apps will soon be largely commoditized (HTML5 being one reason). Ironically, the thing Jobs got wrong initially is what will be right soon. Also, credit to O'Reilly, the web _is_ the platform.
p.s. the way Apple is treating developers i guess they'll have to pay high premiums for exclusives.
Ha !
This is funny and ironic seeing as Apple originally only wanted web based Apps with the original iPhone.
Credit to the above for being first!
Okay, let's summarize the old discussion again.
Apple pretended to champion HTML 5 for very simple reasons: Flash is a cross platform tool that allows the creation of STANDALONE applications - the app that you build for the iPhone would also run on an Android device or a Mac or a PC. Cross-platform capabilities are very dangerous to you when you want to lock-in people to your platform. Also, the Flash video format runs on any supported platform and since Apple wants to establish its own DRMed video format as a de facto standard, of course they don't want a third party technology competing with their own technology stack on their own platform.
HTML 5 on the other hand still is not an official standard and it requires a web browser to run. No standalone cross-platform apps, not even an official standard for video yet. So it's not remotely dangerous to Apple, especially since it's still more comfortable to use native apps (sold through the Apple App Store) over web apps. And Apple even looks good in the eyes of many users because they boast to support "an open standard" instead of "the proprietary Flash technology". Everybody who works in IT knows that this is all just BS, but the average Apple customer does not have enough technical background knowledge for making a proper judgment.
I'm sure that at this point Apple hates web browsers as much as Microsoft hated Netscape back in the day and that Apple would love to remove Safari from iOS so that their users would be forced to use apps for everything. When you sell platforms, open technology and open standards that make customers independent from your products are your natural enemy.
Companies like Amazon and Google have one major advantage in this game: They don't need to sell platforms or hardware in order to be successful. They ARE their own platforms and they are completely independent from hardware. They don't care what hardware you use because their software and stores work equally well across all platforms.
Apple's success is dependent on both their hardware AND their software; iTunes is only successful because of the iOS devices, and the iOS devices only sell because of the content and software fueled to them through the iTunes stores.
Now having a browser-based reader application is amazingly cool for Amazon customers. I'm running it here on my Windows notebook at work (in Google Chrome) and this thing works exactly as I expected it to work. It knows the position where I stopped reading on my Galaxy S2 or my Kindle at home and I don't even have to install anything on my machine to continue reading. I can now roam around the server room and read on any damn machine there if I want to while I wait for some computer jobs to finish. I love it.
Apple, on the other hand, has not even managed to ship an iBooks version of Mac OS X, let alone one for Microsoft Windows or - heaven forbid! - Android. No wonder that iBooks is not even remotely as successful as Kindle. Amazon, because they are not dependent on hardware sales, can provide a solution that is 100% customer oriented. Apple -has- to make compromises in order to protect their hardware sales. And in this case, these compromises make iBooks a less flexible and thus inferior offering.
It's just a question of time now until other content providers follow Amazon's example - or even use their platform - and publish their digital content using pure web technologies. As a side-effect, this will level the playing field between Android and iOS even more, since a huge amount of those apps in Apple's App Store are actually just eBooks, videos or music encapsulated in a reader/playback application.
Anyway. This is web reader is a win for customers and for Amazon, and it's big loss for Apple.
The irony is that the web, which made a lot of Apple's late success possible, is now turning against them. I guess the web simply doesn't like closed, proprietary technologies and attempted vendor lock-ins.
I agree with most of what you said, but the bold is way to broad of an assumption. There are numerous ways to price platform participation, and there surely are scenarios when open standards are beneficial*.
But yes, Apple probably loves the idea of Cable-style Internet, or Appernet. A bit too control happy for me to be a comfortable customer.
* e.g. see tipping strategy as described by Cusamano and Gawer, or consider the case of El Goog, working hard on easing your eventual departure from the platform. Of course, monopoly rents trump all, but those are rare = )
Never going to happen, its a mess on Android. Why would an user want to search serval app stores for something...
Yeah, i mean. Apple should buy all companies in the world and build a giant glass cube and sell all stuff in there. Right?
Think first.
p.s.
Hint: When you have hundreds of thousands of apps in the same store you end up with information overflow. As such, the situation calls for filtering and recommendation. Said things can be implemented in numerous ways, with varying results. For example, a store specializing in apps for X would probably provide a better service on X than a store that does everything from A to Z. And so on, and so forth.
Sure, your point is somewhat valid. There are scenarios where the fragmentation is highly unwanted. But, the same can be said about aspects of the situation were currently in.
Hint 2: Is Android market exactly the same as Apples app store? If not, in what way are they different? Does this difference equate difference in overall quality; i.e., given a choice would you prefer the use of one over the other?
Assuming your answer is -yes-, the fact that Apple doesnt get "everything right by default", and that competition has a good record for finding good solutions to new problems and better solutions to existing ones there are several reasons why one would want more than just one shop.