Apple Shares New 'The Kiss' Ad Featuring Apple TV's Siri Integration

[MacRumors]

Apple today shared a new Apple TV ad that focuses on the Siri features built in to the set-top box. Entitled "The Kiss," the one minute ad stars Alison Brie and Nikolaj Coster-Waldau.

In the spot, the two actors are attempting to replicate an on-screen kiss, using Siri to rewind a specific movie scene. On the fourth-generation Apple TV, asking Siri questions like "What did she say?" or "Rewind 10 seconds" will automatically replay a scene from television show or movie.

Siri's content search features are also shown off, demonstrating the ability to find television shows or play songs from Apple Music.

The new Apple TV, starring Siri. Now it's easier than ever to enjoy your favorite movies, shows, music and apps.

The ad is one of several in a series with the tagline "The Future of Television." Since the Apple TV launched in October of 2015, Apple has been promoting it through a range of different television ads and billboards that have focused both on content and features like the tvOS App Store, Siri search, Apple Music, and more.

Article Link: Apple Shares New 'The Kiss' Ad Featuring Apple TV's Siri Integration

 

[iLoveiTunes]

The Lannister's are back

 

[chowmein]

That's Nikolaj Coster-Waldau, not Aaron Eckhart.

 

[jclo]

That's Nikolaj Coster-Waldau, not Aaron Eckhart.

Yep, we fixed it. Had a total brain lapse there. Never noticed how much they look alike.

 

[laurim]

Now if only they could get a channel package scheme together. I just had to order Prism TV in order to dump my $230/month Xfinity bill because I couldn't figure out a way to get all the channels I enjoy off the main grid.

 

[meaning-matters]

Notice the precise alignment of several letters with the color bars at the end. That's the attention to detail I've always appreciated from Apple.

 

[chowmein]

Yep, we fixed it. Had a total brain lapse there. Never noticed how much they look alike.

Haha happens to the best of us. That was a fast edit!

 

[iGeek2014]

Must admit that's one of Apple's (more recent) ads that I quite like.

 

[Glassed Silver]

It's not a terrible ad, but not amazing as well.
Hmm maybe the sort of Apple ads I really enjoyed just aren't at the pulse of time anymore and different kinds of ads get favored instead, then again I always thought of them as timeless classics and their easy yet effective concept could simply be re-applied.

I'm just not feeling this ad, then again I'm not feeling the new Apple TV either.

Glassed Silver:mac

 

[cycomiko]

my apple tv 4 does none of that.


maybe apple could get siri to other markets like on the phone

 

[NtDs90]

That's a funny ad.

 

[machinamachine]

Looks like they found the best talent for this one.

 

[NMBob]

Holy smoke! ANOTHER 1-minute long ad? First Cookie Monster, now this? Somebody is working overtime. Far far better than those 15-second blipverts.
[doublepost=1458856158][/doublepost]

The Lannister's are back

Almost! One month today, right? Woohoo!

 

[machinamachine]

Holy smoke! ANOTHER 1-minute long ad? First Cookie Monster, now this? Somebody is working overtime. Far far better than those 15-second blipverts.

Can't wait for more

 

[mcdj]

OMG will you guys ever stop using the word "share" to describe Apple commercials? You make it sound like they made a pretty lemon cake and are kindly letting us have some. The richest company in the world doesn't "share" anything with the public; they release/launch/unveil/etc. "Share" makes you sound like some kind of naive sycophants.

 

[Asarien]

Absolutely atrocious.

 

[brianvictor7]

It's not a terrible ad, but not amazing as well.
Hmm maybe the sort of Apple ads I really enjoyed just aren't at the pulse of time anymore and different kinds of ads get favored instead, then again I always thought of them as timeless classics and their easy yet effective concept could simply be re-applied.

I'm just not feeling this ad, then again I'm not feeling the new Apple TV either.

Glassed Silver:mac

Agreed. But it made me laugh and that's doing well enough in my book.

As always, I love your Haruhi avatar.

 

[ideal.dreams]

Gotta say I'm not a fan of this one.

 

[Jason83]

I'm ok with any ad featuring my someday future ex wife

 

[chrismail627]

Nowhere near as good as the Cookie Monster Ad

 

[macduke]

Hah! That was actually pretty good. Like.

 

[arkhanjel]

OMG will you guys ever stop using the word "share" to describe Apple commercials? You make it sound like they made a pretty lemon cake and are kindly letting us have some. The richest company in the world doesn't "share" anything with the public; they release/launch/unveil/etc. "Share" makes you sound like some kind of naive sycophants.

They're simply stating that Apple shared the video on their YouTube channel which is totally appropriate even though its a commercial considering it's being posted on their channel and no one is being forced to go there to watch it.

 

[Gudi]

The Lannister's are back

Someone sewed the Kingslayers right hand back on. #bloodmagic

 

[LizKat]

Cute ad but I really liked the cookie monster ad more.

Cookie Monster could probably sell me the Brooklyn Bridge. I must have watched that ad four times and was ready to plunk down the dough (heh) for an iPhone 6s even though I was adamant about waiting for the SE. Close call. Apple's very very good at this stuff.

 

[hauntvictim]

Love my 4th genertion Apple TV, I do wish though that is was more powerful. Was looking forward to the future of television AND games.