missing the point...
I think alot of us are missing the point again.
ARM's main advantage is CPU power or battery life (both of which I'm sure
Intel can beat in the long run). ARM's main advantage is self determination.
Most of Apple's issue's in the past have come from their reliance on partnerships.
At one stage or another they have relied on Microsoft for Office, IBM for chips, Google for maps,
Adobe for flash/photoshop etc...
And they DONT LIKE IT.
It makes them vunerable and it means they dont control their own destiny.
The real use of all these profits and the long term goal of Jobs is for Apple to control
everything they need or design things in such a way that they have options. Options allow
you to bargain with vendors and get the best deal. You cant be beholden to a supplier.
Look at the PC market, Dell, HP, Acer just had to sit their and watch MS announce that they were
entering their markets. All the OEM's are stuck with Intel and MS and they cant get out. They
cannot determine their futures. If Intel or MS mess up or are not aligned with their vision the OEM's
are finished.
ARM as a framework allows Apple to control their destiny. It also allows them to differentiate
their products and make them unique in the market. If they decide to put emphasis on GPU power
in their SOC, they can. If dont want to include NFC they can.THey can do what they want. You
cant always do that with Intel.
The reality is that most of the money in selling devices is coming from the low powered end of things.
Apple are pushing that side and are doing well. Look at how people were surprised with A6.
I can see Apple moving into the cheaper laptop segment with 499 laptops powered by ARM. But
it will be the best low powered machine around and optimized as such. And it will run apps
from the App store that all they need is a recompile. I doubt it will be iOS based because that
will require touch screen input and Apple arent going to merge the two.
Steve Jobs once said that they dont know how to make a cheap PC laptop well. SO they made the ipad.
Now after making that, they KNOW how to make a cheap pc. ARM is the key. And they'll finally
do it.
I think alot of us are missing the point again.
ARM's main advantage is CPU power or battery life (both of which I'm sure
Intel can beat in the long run). ARM's main advantage is self determination.
Most of Apple's issue's in the past have come from their reliance on partnerships.
At one stage or another they have relied on Microsoft for Office, IBM for chips, Google for maps,
Adobe for flash/photoshop etc...
And they DONT LIKE IT.
It makes them vunerable and it means they dont control their own destiny.
The real use of all these profits and the long term goal of Jobs is for Apple to control
everything they need or design things in such a way that they have options. Options allow
you to bargain with vendors and get the best deal. You cant be beholden to a supplier.
Look at the PC market, Dell, HP, Acer just had to sit their and watch MS announce that they were
entering their markets. All the OEM's are stuck with Intel and MS and they cant get out. They
cannot determine their futures. If Intel or MS mess up or are not aligned with their vision the OEM's
are finished.
ARM as a framework allows Apple to control their destiny. It also allows them to differentiate
their products and make them unique in the market. If they decide to put emphasis on GPU power
in their SOC, they can. If dont want to include NFC they can.THey can do what they want. You
cant always do that with Intel.
The reality is that most of the money in selling devices is coming from the low powered end of things.
Apple are pushing that side and are doing well. Look at how people were surprised with A6.
I can see Apple moving into the cheaper laptop segment with 499 laptops powered by ARM. But
it will be the best low powered machine around and optimized as such. And it will run apps
from the App store that all they need is a recompile. I doubt it will be iOS based because that
will require touch screen input and Apple arent going to merge the two.
Steve Jobs once said that they dont know how to make a cheap PC laptop well. SO they made the ipad.
Now after making that, they KNOW how to make a cheap pc. ARM is the key. And they'll finally
do it.