Apple Debuts New Mountaineering 'Your Verse' iPad Story

Discussion in 'iOS Blog Discussion' started by MacRumors, Feb 18, 2014.

  1. macrumors bot

    MacRumors

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    [​IMG]


    Apple has released another story in its current "Your Verse" ad campaign for the iPad Air that showcases the extraordinary use of the tablet in a variety of situations. This latest edition shows how mountaineers Adrian Ballinger and Emily Harrington have used the iPad when scaling some of the world's most renowned mountains.

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    Ballinger and Harrington are shown using the iPad from base camp to summit, documenting their trip with photos and blog posts. Instead of waiting weeks to share their adventure, the pair used the iPad to provide expedition details as they happened. The iPad was also used for terrain mapping the terrain and route planning through treacherous mountain regions.
    Mountain expeditions are only one of several stories highlighted by Apple. An earlier documentary shows how the iPad was used by biologist Michael Berumen to study underwater coral reefs, while other shorter profiles that encompass a variety of disciplines were summarized in the recent "Your Verse" ad. The "Your Verse" series is a continuation of the "Life on iPad" ad campaign that Apple kicked off last year.


    Article Link: Apple Debuts New Mountaineering 'Your Verse' iPad Story
     
  2. hrishidev, Feb 18, 2014
    Last edited: Feb 18, 2014

    macrumors regular

    Joined:
    Dec 3, 2007
    #2
    Interesting use case for iPad , taking human race to altogether new height :D
    Sadly some people still think , its useless toy .....

    Web page for this story contains nice clean use of animations and photos. Apple's website is truly benchmark for aesthetic web designing
     
  3. macrumors regular

    mdridwan47

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    #3
    Nothing will beat the iPad 2 Learn Ad.
     
  4. macrumors member

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    Feb 23, 2012
    #4
    Apple does some pretty good web design. The best I've seen.
     
  5. macrumors 6502

    Sandstorm

    Joined:
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    Location:
    Riga, Latvia
    #5
    I wonder how they extend the battery life. Some extra battery packs? And how they protect the relatively fragile and not waterproof iPad? In its naked form it's definitely not suited for any active outdoor activities, let alone something extreme like mountain climbing.

    And finally - is iPad size device REALLY necessary and convenient in this scenario? Wouldn't an iPhone be much better suited? You can do/see practically the same things, only it fits in your pocket (instead of your backpack) and you can also have a backup one with you and still have less volume used... :rolleyes:

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    Yeah, the website is beautiful. I especially liked scroll animation at the "Only essentials come along" section.
     
  6. macrumors G5

    Rogifan

    Joined:
    Nov 14, 2011
    #6
    Just need to fix the nav bar on top. The rest of Apple's site has updated design language but the gray nav bar still has an older, heavier design.
     
  7. macrumors 68030

    osofast240sx

    Joined:
    Mar 25, 2011
    #7
    Yes the size would be perfect for this scenario. I know plenty of people that have had their idevices waterproofed or you can just use a case. Everything does not have to be debunked!
     
  8. macrumors 6502a

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    #8
    Apple Req..jpg

    :apple: FAIL!!
     
  9. macrumors G3

    charlituna

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    #9
  10. macrumors 6502a

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    #10
    True. But when climbing some of "the world's most renowned mountains" you can expect to have below freezing temperatures.
     
  11. macrumors 6502

    Joined:
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    #11
    Probably just me but I think it's silly to waste time sharing things to social networks while you're traveling. Also I wonder what network they're on that has that good of a connection up the mountains.
     
  12. macrumors 6502

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    #12
    Apple products have nice sharp edges. While harmful for day-to-day use, they are great for self-arrest when you find yourself sliding down a slope.
     
  13. macrumors 601

    dannyyankou

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    #13
  14. macrumors 68030

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    NC
    #14
    Yes... it's beautiful... but it's not mobile-responsive.

    I'm always thrown off when I see a desktop site on a phone nowadays...
     
  15. macrumors newbie

    Joined:
    Aug 29, 2011
    #15
    They bring an iPhone too and use a mini solar panel for charging. Much easier to read maps on iPad than iPhone.

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    There is cell network service at Everest base camp.

    And, the Gaia route mapping app they use along the entire route doesn't need an internet connection. Maps are downloaded ahead of time and GPS tracking is available anywhere.
     
  16. macrumors regular

    Joined:
    Oct 5, 2011
    #16
    I'm sure that's just a guide for best practice when using your iPad.

    There must be plenty of people around the world who have used their iPad outside when it is bellow freezing in winter, including myself.
     
  17. macrumors 6502a

    Joined:
    Jan 16, 2011
    #17
    Well the iPad won't suddenly stop working but it probably voids the warranty since you're not using the ipad the correct way.
     
  18. macrumors 65816

    Joined:
    Jul 6, 2007
    #18
    You're freezing it wrong! :mad:

    Also, iPads supposedly are no good above 10,000 feet (~2.97Km). Guess the mountaineers broke that rule too! :eek:


    P.S. I wonder if the mountaineers looked like dorks when they used their iPad to take pictures???
     

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