All true. They are bringing hundreds of millions of committed customers to a platform at a cost well below traditional methods like direct mail and TV ads. One value added thing they do bring is an added security layer. You discount that, but should not.
What "added security layer" is that? If you mean a passcode or fingerprint, then any app can use those.
Apple brings no extra security to a contactless transaction, since they're not part of it. That's done by the appropriately named Secure Element and its MC/Visa/AMEX/Disc applets.
Having been involved in payment systems, "access to NFC hardware" shows us what the real issue is - who is skimming the interchange fees. If the bank can route the transaction (through bypassing ApplePay), then their existing channels can continue to skim fees along the way. If Apple route the transaction, the banks may lose some control over who they award these "cash cow" contracts to.
Okay, a lot of you still don't get it. Apple does not "route" anything, since it is NOT involved in a contactless payment (which is why banks don't see any reason to pay them). "Apple Pay" is just an app presenting a UI. Here:
You see the blue App part? That can be "Apple Pay" or "My Bank Pay" or whatever you want.
When you tap with a card YOU have registered to THAT particular app, it'll be woken up to authenticate the purchase with a passcode or finger, and EVERYTHING else is done by the Java applets in the Secure Element, which are written by the various credit card schemes.
In other words, the only difference between now and if you use your bank's NFC wallet, is which app you see automatically appear.
Or for that matter, if you tapped at a department store and you had that store's special card registered, the store app would wake up. Then, like with the Walmart Pay app, it could automatically add discounts etc.
Not to mention that in say, London, your Oyster app could wake up and pay your ticket.
There's no reason or need to use one app like "Apple Pay" for all those things. This is just part of the power of NFC in every other device out there.
I loved the comment about being proud of our "fellow" Aussies. Could this have possibly come from someone in Australia? Consumer satisfaction ratings show we're largely disgusted by the decisions made by people working for our banks. We can't remember the last time a bank did "the right thing" without being forced to by a court order.
So your choice is between giving money to a greedy Australia bank, or to a greedy American megacorporation
In the former case, you get to keep extra card awards especially for debit, plus the fee money stays in your country to be used for mortgages and other loans. Since NFC is open, you also get to choose ANY bank that has an NFC app. YOU are in control of contactless payments.
But in the latter case, the fee money goes into an Apple bank off your shores, never to be seen again. And Apple controls what banks you can use, not you, depending on who will pay a ransom to access their own customers.
Ditto for cool NFC stuff like transportation tickets, Bluetooth registration, door unlocking, tap data transfers, etc. That's all under Apple's discretion and timetable, if at all.
But sure, if you like being a purchased subject of an American company, welcome aboard
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