Apple Launches New 'The Notebook People Love' MacBook Air Ad

[szw-mapple fan]

No way should be an Apple ad.
You can see the macbook's shadow moving as they switch between stickers. And Apple shouldn't switch back to their old logo just for advertising some stickers. I'm hoping this is a student project.

 

[hova]

The song is 'Chimes' by Hudson Mohawke, nice idea for an ad.

 

[carjakester]

Great commercial

 

[Visa Declined]

This commercial is bad-ass!

 

[Crzyrio]

No way should be an Apple ad.
You can see the macbook's shadow moving as they switch between stickers. And Apple shouldn't switch back to their old logo just for advertising some stickers. I'm hoping this is a student project.

I am pretty sure they meant for that, to give it that amateurish feel.

 

[christarp]

Not a fan of it.

 

[2499723]

That was a great commercial and they hit the sweet spot with that flash of the classic Apple logo. I would pay a $20 premium for that to be a customisable feature on a future purchase (decals be damned).

 

[Michael Goff]

That was a nice ad, and true.

I really like my MBA.

 

[osofast240sx]

Awesome ad the best Mac ad in about 10 years!

 

[g0odfr1end102]

My mom just got her decal the other week for her Macbook Air, I'm glad to see Apple is promoting them!

(Macbook Air on the left, my rMBP on the right)



ps: yes, we both love Banksy

 

[doomfront]

What exactly makes this a great ad?

 

[Glideslope]

Yuck.

Boo Hiss.

 

[osofast240sx]

What exactly makes this a great ad?

it's fun it's different it's refreshing it's just awesome!

 

[pgiguere1]

Not a bad ad, I quite like it actually, but I agree that it's unlike usual Apple ads.

First, the music choice. Apple usually goes for something a little more classical. Trap is mainly targeted at a younger audience, and let's say it, is kind of a fad that will mostly disappear in a few years.

Then there was the retro Apple logo, and the fact Apple gave attention to a bunch of brands not associated to Apple. That felt unusual.

 

[RDeckard]

I doubt this is an Apple ad. Just as szw-mapple fan mentioned: the MBA's position varies (ever so slightly) between sticker changes; look at the edges and how the position of the Apple logo changes.

I think Apple would want the ad (and the MBA positioning) to be 100% perfect.

 

[Tanegashima]

This commercial is so out there, it's like Apple didn't even make it.

This.

People only personalize objects they love.

 

[jonblatho]

I doubt this is an Apple ad. The MBA's position varies (ever so slightly) between sticker changes; look at the edges and how the position of the Apple logo changes.

I think Apple would want the ad (and the MBA positioning) to be 100% perfect.

It is definitely an Apple ad.

 

[pgiguere1]

I doubt this is an Apple ad. Just as szw-mapple fan mentioned: the MBA's position varies (ever so slightly) between sticker changes; look at the edges and how the position of the Apple logo changes.

I think Apple would want the ad (and the MBA positioning) to be 100% perfect.

I assumed the ad was CGI and those slight movement/shadow differences were intentional (as in, more work was done to include them) in an attempt to make it look like real stop motion.

 

[Karma*Police]

Looks like it's aimed at the back to school folks. Great ad.

 

[scottrichardson]

Never thought Apple would be promoting the use of tacky decals. But apparently I'm in the minority.

Yeah something about this ad feels rather un-Apple. Typically Apple is very clean, minimal, and no brand dilution. This is the antithesis of those ideologies.

I hate to drag the term 'Un-Steve-Like' out of the woodwork. But it's definitely not the Apple we have come to know. And while my classic mac heritage loves the fact that they used the rainbow Apple logo, I can't also help but be reminded that those were the days Apple was struggling the most. Beige boxes, rainbow Apple logos, and Gil Amelio. All pre-Jobs-return.

Who knows, maybe now that Apple has had the great successes over the past decade, some of the older ideologies may actually be able to work better now that the audience is bigger and more aware/accepting of Apple.

Interesting ad, and certainly an interesting future ahead for Mac/Apple fans. I won't be going anywhere that's for sure.

 

[jonblatho]

I hate to drag the term 'Un-Steve-Like' out of the woodwork. But it's definitely not the Apple we have come to know.

That's because Steve is dead and Tim's Apple is just now coming to light.

 

[69Mustang]

Can someone help me? Do all Apple ads say 'by Apple' on youtube? Because this video is by some guy named FooltechFromTheAshes. Has anyone seen this ad on TV? 9to5 mentioned it but didn't say the ad debuted anywhere.

The ad rocks but something is not adding up.

edit: andreigherghe posted the link from Apple's Youtube Channel. I guess it is Apple. Good job. Beats influence maybe? Who knows. At least it ain't Chicken Fat.

 

[jonblatho]

9to5 mentioned it but didn't say the ad debuted anywhere.

The 9to5Mac video from Mark Gurman showed it with ESPN's ticker.

 

[andreigherghe]

It's official:

https://www.youtube.com/watch?v=7PzntWQ-sVY

Posted on Apple's Youtube Channel

 

[Cpt. Gilgamesh]

No way should be an Apple ad.
You can see the macbook's shadow moving as they switch between stickers. And Apple shouldn't switch back to their old logo just for advertising some stickers. I'm hoping this is a student project.

I don't think the stickers is the main focus here; the focus is how the MacBook Air is an extension of our personality that allows us to express our personality outwardly. And I thought the same thing as well initially (about the "choppy" editing), but I think that's it's a purposeful effect to get that "amateurish" look like someone previously mentioned. I think it's very effective and it'll definitely reinforce that Apple, in it's core, is just as colorful as that old Apple logo.