It always feels like Apple doesn't go full steam ahead with some of these new ventures. For example.
Time Machine. Only does local backups, doesn't compete with Crashplan, Backblaze etc
iCloud. Took them ages to introduce iCloud Drive, Dropbox were there 2-3 years before this innovation and iCloud still lacks features, no Android version either but they do have a Windows version.
Music Streaming. They bring us iCloud Streaming but it's just streaming you the library of songs you already bought. Doesn't compete with Spotify.
Siri. They innovated with a real speech to text assistant that works but Google leapfrogs them with Google Now and for the past two years Siri has languished. It could really do with having hundreds of new features.
Then finally and the topic of this discussion, TV Streaming. They've had the Apple TV for over 6 or 7 years now and while competitors like Netflix, Amazon and Yahoo are creating original programming Apple is instead chasing the same old network television people are moving away from.
Now of course Netflix and Amazon have Network content. But they don't give you a live feed of the channels that content is from. People don't want that. What people want is the ability to watch the show they enjoy any time they want at their convenience and they don't want to wait 7 days between episodes either.
I really feel like Apple spreads themselves too thin sometimes. They like to talk a lot about focus in their keynotes and how for every 100 ideas there are 99 no's before they get that one great idea.
But the truth is they enter a lot of segments because they have to and not because they want to. They want to sell iPods, iPhones, iPads, Apple TV's and so they had to make a good voice assistant, backup service, cloud service, music store, television and video store etc
I don't feel like their heart is really in these services they are just a means to an end to support the products they are interested in. I really feel something has to change too because if you look at these things, streaming video, streaming music, iCloud etc these are the things that Apple gets criticised on way more than their physical products like the iPhone. This peripheral vision approach to the ecosystems they create around their products just to keep up with the competition isn't working out well enough.