They are also moving to larger and larger screens. The larger the screen, the less important the aspect ratio. Not to mention the content you view on your desktop isn't usually fullscreen. (other than movies) My browser always sits in the middle of my 24" screen at ~4x3 aspect ratio.If I'm wrong about a widescreen ratio being usage-preferable, then why have all Apple's computer screens gone from standard to widescreen ratios? I realize of course that how one uses an iPad won't be identical to a laptop or desktop, but still, Apple must have had some rationale for that evolution. Isn't media consumption moving toward a widescreen environment, not away from it? Even the little iPhone has a 16:9 screen!