Just got a DMCA takedown from Apple about reposting this original article. Probably the same one MacRumors got. So, I took it down. Can't fight the machine.
Original email....
To Whom It May Concern:
We represent Apple Inc. (Apple). It has come to our attention that a website you host, scriptedlizard.com, has posted Apple confidential trade secret information concerning Apple's serial number format at
http://www.scriptedlizard.com/thevault/apple-tweaks-serial-number-format-with-new-macbook-pro.
This information is confidential and is provided to third parties only subject to a non-disclosure agreement. Dissemination of confidential information knowingly obtained or derived from someone in breach of non-disclosure obligations constitutes trade secret misappropriation. See, e.g., Cal. Civ. Code 3426.1(b)(2)(B)(iii). This information can be used in falsifying warranty claims and therefore its confidentiality is of paramount importance to Apple.
Apple therefore requests that you take steps to immediately remove this post.
The foregoing is not intended to be a complete statement of the facts, and shall not constitute a waiver of any of Apples rights or remedies, all of which are expressly reserved.
Please notify me by reply e-mail when you have complied with this demand, and feel free to contact me if you any questions or concerns.
Thank you in advance for your cooperation,
O'Melveny & Myers LLP
Two Embarcadero Center, 28th Floor
San Francisco, CA 94111-3823
DMCA Certification: Pursuant to Section 512(c) of the Digital Millennium Copyright Act, I hereby state, under penalty of perjury, that I have a good faith belief that the activities described above are not authorized by Apple, that the information in this notification is accurate, and that I am authorized to act on behalf of Apple in this regard.
This message and any attached documents contain information from the law firm of O'Melveny & Myers LLP that may be confidential and/or privileged. If you are not the intended recipient, you may not read, copy, distribute, or use this information. If you have received this transmission in error, please notify the sender immediately by reply e-mail and then delete this message.