I think Apple is well-aware that it is creating a product for up and coming filmmakers/editors - who, frankly, don't give a **** about "post-houses" and giant, archaic workflows built around an Avid suite.
Old-fashioned editors will continue to piss and moan, but the same thing happened to the newspaper industry and the same is happening to TV. When the day comes that allegedly "professional" film editors are out of job - they'll wonder why they didn't bother to follow the inevitable.
Swester's just speaking the truth. I learned Final Cut Pro on version 1 back in 2000/2001 while interning at Downtown Community Television in New York which was producing quality local television. I've had every version of Final Cut Pro. I watched incredulously when the self-labeled "pros" blew up and went crazy over FCPX.
After learning first in the cutting room (that's film for you know-it-all-pros), then hardware AVID, then software AVID and Final Cut Pro, I've got to say that Final Cut Pro X is the best of the lot bar none & hands down. You can go ahead and call me unprofessional or whatever you want, but I've been making films and video works since 1994 so I'll accept for myself that I know what I'm talking about - regardless of whether you approve of it or not.
It's like Windows users who claim that Windows is for "serious" hackers / gamers / programmers / whatever else - is that true? If it is then let them keep their Windoze because I've been able to use my Macs to produce more content then they could probably ever dream about creating.
Steve Jobs is great for one reason: He bridged the gap between technology and creativity -- ART. I for one will continue to be grateful to Apple for providing me with amazingly excellent tools which would have seemed impossibly futuristic fifteen years ago, which enable me to forget about programming and coding and hacking and fixing, and allow me to CREATE.
I've never been an Apple fanboy, but I grew up with Apple computers in the Bay Area and have seen how they've changed and grown. Even though Apple may have peaked as a giant company, I hope it will adjust and learn to hone itself back into the innovative genius that it still is. It represents the New Age - and has actually been one of the primary movers out of the Old World into the future.
If greedy stick-in-the-mud monopolists want to keep their luddite editing techniques, I say let them! But don't let them inhibit Apple's progress in the direction of increased functionality. I don't want a souped-up version of iMovie any more than the next guy, but the software developers behind these frequent updates to FCPX are proving that they take the software seriously and intend for it to remain professional. I applaud their efforts.
Lastly, anyone who criticizes this for being a long post can move along: I've had enough of your complaining and am happy to be able to tell you in as many words as I deem necessary.