Hi there!
You have to wonder if customer service isn't one of the first areas to take a hit in Steve's absence.
This isn't changing the fact that you'll get good customer service at the Apple Store. Then again, I don't expect them to replace something that I've broken or something that's out of warranty. What this new program WILL do is ensure that people that purchase Applecare+ will have an easy way to get their phone repaired/replaced. No more hoping you can talk the Genius into doing a favor for you. I'd rather pay the $99 up front and KNOW that my problem will get taken care of than have to plead my case and hope that a salesperson takes pity on me, knowing that if they don't it will cost me $200 for a new phone.