As a percentage their share of the profits are down.
But that's been my whole problem with this argument.
"
Percentage of the entire market" includes many companies who are
not Apple.
The smartphone market is huge now. If Apple's
share of smartphone profits is down... it means the other companies are finally making some money.
Other companies are allowed to do that... ya know?
There are dozens of companies selling smartphones nowadays... and they are making money. That's out of Apple's control.
I can see why "
Apple's profit is down" is a problem. That's a problem that concerns Apple, and only Apple.
But I don't understand why "
Apple's percentage of the profit in the entire smartphone market" is such a big deal. Apple is only
one company out of many. And the smartphone market is mature.
It's like I said before... if there is only one grocery store in a town... it will get 100% the business.
But as more grocery stores get built... that first store will never get 100% anymore.
And that's fine! It's just how business works!
Why are you so fixated on Apple's percentage of the profit in the smartphone market? Can there be a more useless metric?
.