Its nice to see that Apple has an East Coast (US) facility. I'm not sure if Apple still has employees in Austin and Colorado (where they used to manufacturer Mac's in the US).
I'm still surprised over the choice to use Maiden, NC. This is due to what seems to be a fact of their not being any universities or otherwise large pool of high tech workers in this local.
By contrast, the Research Triangle Park (RTP), a 7,000 acre science park located outside Raleigh-Durham-Cary area is home to many high-tech companies including Cisco, Motorola, Ericson, Sony, IBM, etc.
Therefore, I would suggest that this may more of a "call center" where customer service will be taken care of. That is, until I learn more about this facility.