Apple's New Ad Campaign Focusing on Branding and Enriching Lives

[MonkeySee....]

ripped the audio off that Intention ad. It's now my ringtone.

 

[mcmlxix]

Their new branding...including the new OS X naming convention...is clearly California! California! California! I'm glad to see they're bringing manufacture back to the US, but what do you want to bet it's in a state more business friendly than California.

 

[Rogifan]

looks like they conveniently left out the made in China part.

Assembled in China. Big difference.

 

[BoxBrownie]

New adds are really something. They are taking simplicity to a new level. It's beautiful work.

 

[doctor-don]

Apple's intention:

http://www.youtube.com/watch?feature=player_embedded&v=VpZmIiIXuZ0

but incorrect with

there are a thousand no's

where it should be

there are a thousand 'no's

.

----------

Wonder how much Ben Affleck was paid for his voice.

 

[dondiego87]

The thing that always gets me about this commercial is the line, "Does it deserve to exist?" It makes it feel like Apple is passing some kind of existential judgment, in a way that doesn't necessarily seem restricted to their products. It just rings weird to me.