Maybe because some of those that "read" more into it have grown up having other people always telling them that? It's precisely this kind of attitude that Asian Americans are always subject to these sort of institutionalized racism in the media. Don't be so sensitive? Why not? Where do you draw the line? When people think its ok to pick on Asian Americans, it starts to be accepted and then you have headlines like the Michelle Kwan being beat by an American, Tara Lipinski regardless of the fact that both are Americans AND on Team USA. Heck, you even have the headline we're discussing now blaming all Asians for the reason why no one can find any iPad 2's.
Why even bring race into it? Like I mentioned before, I challenge ANYONE to find a headline similar to this that mention African Americans. You won't because its a huge no-no to even bring up race when it comes to African Americans.
It's hardly fact that most of the resellers are Asian. I hardly call NYC representative of America. When I was in line at Apple last week, none of the "resellers" in line were Asian (They even had an argument w/ the Apple employee on how many they could buy so everyone knows they were resellers). That also doesn't explain the race-baiting headlines. As someone already posted, it was done to sell papers. That doesn't mean its right either.
Edit: I took another look at the Gizmodo ad. It's based in Austrailia and refers to the New York Post article which DOES NOT have what I would consider a racist title.
http://www.nypost.com/p/news/local/manhattan/under_cover_buyers_aWXd2o3v83UvysMg7dqPdO
So I guess its ok for Austrailian media to print race-baiting articles. Maybe Gizmodo USA should take a look at this before they get slammed by a lawsuit