Bringing an Apple remote to an Apple Store is very amusing...

[GFLPraxis]

...or encourage them. Front Row a great selling point - it's a shame Apple doesn't advertise it more.

It works for me. The salesman showing the Mac will get all flustered trying to figure out some reason Front Row came up, then I'll walk up and show the remote. The customer'll be like, "oh wow, a remote control comes with it? What does it do?"