iPad may bring back Advertisers to Magazines
I was recently given a subscription to Time Magazine and at first I was reluctant to accept it, because I find magazines to be wasteful. However after looking at thee layout of Time I feel that magazines will thrive on the iPad.
If a magazine is popular (lots of eyeballs) then they will get advertisers. Now imagine an Ad for a new television show. Instead of just being configured like a regular print add, the iPad reader will be able to click on the ad and see a commercial or maybe an entire episode. And as technology advances, we will be able to add it to our DVRs for recording. All from the ad in the magazine.
And that's just the tip of the iceberg of what can be done.
Imagine an email link after each article allowing a reader to write a letter to the editor concerning what they just read.
At the end of a music review there may be a link that will allow you to buy the album on iTunes.
This could be pretty cool.
I was recently given a subscription to Time Magazine and at first I was reluctant to accept it, because I find magazines to be wasteful. However after looking at thee layout of Time I feel that magazines will thrive on the iPad.
If a magazine is popular (lots of eyeballs) then they will get advertisers. Now imagine an Ad for a new television show. Instead of just being configured like a regular print add, the iPad reader will be able to click on the ad and see a commercial or maybe an entire episode. And as technology advances, we will be able to add it to our DVRs for recording. All from the ad in the magazine.
And that's just the tip of the iceberg of what can be done.
Imagine an email link after each article allowing a reader to write a letter to the editor concerning what they just read.
At the end of a music review there may be a link that will allow you to buy the album on iTunes.
This could be pretty cool.