Because the "Little Guy" has serious attitude problem. Instead of being classy, the CEO mocked apple repeatedly, and if you have seen any video of him know this guy to be just plain creepy IMO.
Not ever David deserves to beat a Goliath. They need to prove their worth to their customers, and in this case they just got out classed in product and company.
Yeah, like Apple is the bastion of class. They NEVER mocked any of their competitors, right?
I think most of us are sick of the arrogance that comes out of Silicon Valley. It's nice to see these types of people put in their place to bring them back to reality.
It isn't a matter of the size, but the attitude I dislike. If apple was arrogant, I'd like to see a startup or other large company put them back in their place. Difference here, Apple can weather a blow. Pebble, if this is true, can't. Being humble can take you a long way.
IF Apple was arrogant? You're joking, right? That arrogance you're so sick of in Silicon Valley, that hubris, STARTED with Apple.
How you people can sit there and act like Apple is on some moral high ground is beyond me. Good lord...stop drinking the Kool-Aid.