Q - while acknowledging the site's non-involvement with this product, there does seem to have been a step up in the number of iPhone/iPad app stories in the last week. Does this mark a change of focus/direction?
Not to take the thread off-topic, but we should answer your question.
Covering new or notable apps is not an indication of a change in the direction of MacRumors' focus inasmuch as it reflects the expansion of Apple's own focus, and the news surrounding the company's products that we think might be relevant to their customers and followers.
In the same way that we cover major application-related news for Macs (e.g., Steam, Microsoft Office) we may do so for the iPhone and iPad. As noted, we have no financial stake when we do this and would note it if so. If we do state an opinion about an app or give it a review, not just a factual report, it is always in the interest of providing helpful information to our readers.
The evidence that this app was newsworthy is the variety of opinions posted in this thread. But as always, some people will be interested in any given news story and some people won't.