Getting RSS articles to show up WITHIN app?

Hey guys. I'm currently working on an application with an RSS reader pulling off articles from a blog. It's all working fine, but the one problem is that when I open one of the RSS feed links, it brings me to the website in Safari. What I want it to do is to simply have it so when the article is clicked on, it displays the whole article WITHIN the application.

Thanks everyone! Without your help I wouldn't even be trying this sort of thing