By building great phones that the consumer wants
If you're bored with the look of the phone, then get something else. I think a phone should be measured by how well it fits a need and works, then what it looks like. I'm not against visual design, but lets not put that ahead of other metrics.
I've never posted on any other forum...
I'm not sick of the build quality and UI. Actually, I'm not ever sick of the screen size.
People talk about iPhone build quality a lot. Sure they're made of metal and glass, with very little plastic, but loose buttons and rattles don't equate to good build quality to me. Even the square on my home button is non-central. I have seen more iPhones with rattley buttons than I would care to mention. Samsung may make plastic phones, but the buttons are perfect. That's good build quality to me.
Loose buttons and rattles don't cut it with me either. Although I'm sure out of the millions and millions of 5s's sold a few have issues and the posters wound up here beefing about them. But in real life I have yet to see any 5s's with loose buttons, yellow or pink screens. I'm sure they exist, but not like this fora would make you to believe.
Edit: I happen to like Samsung, have a number of their appliances. But there is no way you can statistically compare apple quality with samsung quality. Unless you are in a very unique position dealing with both companies returns.
I'm sure that Apple's after sales service is by far the best. That is unarguable. However, I disagree with your claims about the number of loose iPhone buttons out there. I rejected my first five i5 handsets due to loose buttons. Two of my friends have an i5 and they have loose buttons. Mine has loose volume buttons. The web is full of people complaining about rattling buttons. Sure there are some iPhones out there with tight buttons, my old i4 was one of them, but I would say the majority have loose button issues at some point.
Ah you are referring to iphone 5 and I am referring to iphone 5s. I'm sure apple "cut their teeth" on the iphone 5 as it was a new design at the time, however that you personally sent 5 back does indicate the percentage of total that had a problem or if you were hypersensitive; which is my point rather than a zero defect rate which will never happen.
New design or not, buttons are a simple affair and remained very similar/identical to the 4 and 4S (which also had a slew of loose button complaints). My i4 was perfect however.
My point is that build quality doesn't just relate to the materials used, ie plastic or metal, but the fit/finish/longevity of things like buttons etc. A metal box doesn't cost much to make and nor is it indicative of good build quality.
Sure I'm downheartened by my own i5, which has been a problematic phone, but I know that I'm not in the minority. Everyone I know who owns an i5 has loose buttons and a dreadful battery life. So after a near faultless experience with my i4, it has been followed by a dreadful experience with my i5. Build quality issues, woeful signal strength and a poor battery life to name but three. Hopefully the iPhone 6 will have much better quality control. They charge a premium for these things and yet ship them out in their millions with a poor QC in my opinion.
It's been essentially the same phone, that's why I haven't upgrade from 3GS yet.
There really is nothing worth upgrading for. Only 1GB RAM, camera is still "meh" nothing to justify and upgrade, iOS 6 has all the functionality I need.
The 5/5S is not that much different in form than the 4/4S. Even with iOS 7, which is not dramatically different either, it still feels sort of stale. How has Apple gotten away with this?
People talk about iPhone build quality a lot. Sure they're made of metal and glass, with very little plastic, but loose buttons and rattles don't equate to good build quality to me. Even the square on my home button is non-central. I have seen more iPhones with rattley buttons than I would care to mention. Samsung may make plastic phones, but the buttons are perfect. That's good build quality to me.
I'm using an S5 as my daily driver currently. It replaced my iPhone 5S.
I'll probably get the iPhone 6 in September.
It really not a big deal to switch off between devices from time to time if you want something different