I have the latest iTunes (I dislike it but whatever). Anyways Whenever I press the play/pause button or fastforward and rewind iTunes pops up playing whatever even if I completely have it quit out....I want to turn this off because I use VLC for everything and I prefer using the MBP's keyboard to control VLC as VLC supports this. Additionally quick time pops up half the time its just annoying really...anyway to block/shut this off?! 
Thanks in advance 

