I was wondering why people choose the iPhone 5 over the Galaxy S III ? Don;t get me wrong I think both phones are fantastic but it intrigues me on what basis people choose the iPhone 5 . I guess its the ecosystem and ease of use ? - Compatibility with existing iPad,Macbook etc ? As basing it on pure hardware spec the Galaxy SIII outguns the iPhone 5. Especially with the S IV coming soon. Once again i'd like to repeat i'm not biased to either side, just want to know the benefits of switching to an iPhone 5 over the Galaxy SIII.