iTunes Match for Movies... Wouldn't that be an amazing feat for Apple to pull off? I'm sure it would be pretty difficult to get agreement from the studios, but if there were some way to upload all the movies that we have in iTunes to iCloud (using a matching technology for all movies already in the iTunes Store) so they could be immediately accessed anywhere, it would be fantastic. The only annoying thing would be the necessity to burn all your movie collection onto iTunes... and then what about your VHS collection? A solution could involve the potential future Apple TV set (or currently ATV with some sort of adapter). It would be fantastic to simply plug your dvd/bluray/vhs player into the Apple TV which would then use its internet connection to scan the iTunes library and match the movie. It would still be a moderate hassle but I could see the process only taking under a minute for discs and maybe 5-10 minutes for a vhs (assuming it found a match). Certainly far simpler than burning everything to iTunes. But even without the above solution, I still think it would be a great addition to iTunes match to be able to scan all your movies in your iTunes library. I know it would require a more sophisticated matching technique, but I'm sure it can be done. What do you think?