That will never happen. Apple wants to lock you into their hard- AND software. Google's approach, on the other hand, makes you independent from hard- and software - you just need some computing device with some web browser to use their stuff, and they don't try to sell you either.
And I won't be pushing any of those arrow buttons because I honestly don't care for those voting toys.
It's funny how people see things from different perspectives...
I don't feel Apple has locked me into anything as I'm perfectly free to move to another platform if I so choose. Apple creates a seamless experience across all of it's devices I CHOOSE to use.
And of course Google's approach is going to be different; their platform is the web. Google sells user information for advertising purposes, the more services they can get you to use, the more data they can collect, the more their advertising service is worth, the more money they make, the more free services they provide users, and back around again.