You do realize the only reason these sports guys are wearing beats is because of the big advertising budget Beats has and is paying them right?
You sure? You have a view of their motivations? From where? Sennheisers are accurate, but Beats have bass. Ever seen a car going down the streets that vibrates from the bass? Not me, that's what the kids like.
I'm sure if they'd listen to classical music on those things, they'd wear some well-engineered, accurate and hi-fi phones. Yawn.