why does the owner of the bar have any right to the phone?
if i'm in a Walmart parking lot and find 20 bucks sitting on the ground, am I supposed to give it to someone at Walmart to "give back to the owner"?
I thought Apple's primary concern security and secrecy...why let your NEXT BIG THING out of the building at all?
If you leave your phone somewhere, and you don't come back to get it, and someone finds it, then if you are lucky, they look through your phone book and call "mom" or whomever looks like the most important/most called person on the phone, and then you arrange to meet the person somewhere and get your phone back.
If you are unlucky, someone finds your phone, pulls out the sim card and sells it on ebay.
The guy who found the phone probably didn't even get a chance to call "mom" because Apple remote-bombed the phone. Can't they push a message to the phone instead? wasn't that one of the new MobileMe features they were touting a couple years ago? Send the guy a message like "Hey, you seem to have found something that isn't yours. Please drive to 1 Infinite Loop to trade the thing you found for a $200 reward. Do not pass Go, or you will not collect $200."
But no, Apple went with remote-wipe.
I wouldn't be surprised if the whole event was planned.