McDonalds to give away 1 Billion iTunes songs

Discussion in 'Current Events' started by lyonsden, Nov 6, 2003.

  1. lyonsden macrumors newbie

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    Illinois
    #1
  2. robbieduncan Moderator emeritus

    robbieduncan

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    #2
    Wow. That's insane. 1 billion tracks? How many people in the US have a computer connected to the Net (and fast enough to make it worth downloading a few Mb of data for a song). 1 billion sounds like enough for everyone to get at least 1 track!
     
  3. rainman::|:| macrumors 603

    rainman::|:|

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    #3
    there are far less than a billion people in the US. more like 250-300 million, i don't remember exactly. take the fraction that are active computer/music users, who have iTunes, and that's quite a few songs per person. unfortunately, i'm guessing a huge percentage will be given to people that will never use them... i wonder if McD will pay for the actual number of songs downloaded?

    pnw
     
  4. Squire macrumors 68000

    Squire

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    #4
    That's crazy. I wonder how they'll go about the giveaway part. Would they give coupons to customers? No, then they'd have to pay for all of the tunes no matter what. Hmmm...

    Squire
     
  5. ckwm macrumors member

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    UK
    #5
    Got to be a good thing though, even if just to get people downloading iTunes. With Pepsi and MacD into the iTunes store it looks as if it is fast becoming the standard.
     
  6. jrv3034 macrumors 6502a

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    Oct 23, 2002
    #6
    Weird... McDonalds has always been a Coca Cola sponsor. I wonder how they feel being promotional partners with Pepsi...

    Anyways, this can only be a good thing for Apple. Yay.:p
     
  7. FelixDerKater macrumors 68000

    FelixDerKater

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    Apr 12, 2002
    #7
    I'm sure they'll end up only paying for the amount of songs actually downloaded. Many of them will go undownloaded. Who knows... It will probably be a coupon or something attached to the drinks or french fry cartons.
     
  8. jamesatzones macrumors regular

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    Seattle
    #8
    Looks like I will be eating some Micky Deee's in the future...
     
  9. chibianh macrumors 6502a

    chibianh

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    #9
    that's great! now the question is... do i have to supersize my meal to get the free music?
     
  10. drastik macrumors 6502a

    drastik

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    #10
    holy crap, that's one big revenue stream for Apple and the lables. To bad I don't eat fast-food garbage anymore
     
  11. machan macrumors regular

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    #11
    this is totally insane. 1 billion!?!?! i hate mcdonald's, but i'm glad apple got a billion dollars out of the deal.
     
  12. scem0 macrumors 604

    scem0

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    #12
    This will be very good for apple....

    Apple needs to attract younger people. Im gunna eat at mcdonalds more :D.

    scem0
     
  13. Mr. Anderson Moderator emeritus

    Mr. Anderson

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    Nov 1, 2001
    Location:
    VA
    #13
    1 billion bigmacs to go :D

    I don't eat there, so I lose. Ugh! What to do, what to do.....maybe some late night dumpster diving an get all the one thrown away ;)

    D
     
  14. Jerry Spoon macrumors 6502a

    Jerry Spoon

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    #14
    I hope weight watchers starts giving away free songs on itms after the mcdonalds promotion because I'm going to need it.
     
  15. machinehien macrumors regular

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    houston
    #15
    that is sick

    Sound's good for apple. Not too sure about how it positions the brand though. Pepsi was a little of a stretch but there was history there. McDonalds though? Not too sure if I am loving it.

    But hey, a billion dollars is a billion dollars.
     
  16. matthew_goldin macrumors newbie

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  17. mkaake macrumors 65816

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  18. Squire macrumors 68000

    Squire

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    #18
    I can understand why this got moved to the Front Page. What exposure! Is Apple going to be doing the majority of the advertising or will Rotten Ron's take care of it?

    I thought iTMS only had, like, 400,000 songs! ;)

    Sorry. Weak.

    Squire
     
  19. bipto macrumors newbie

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    Oct 9, 2003
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    Minneapolis, MN
    #19
    Usually, promotions like this one that can cost a whole lotta money are insured against the entire amount coming in. McDonald's technically isn't paying anything for the songs, they're paying an insurance company who will end up paying Apple when it's all said and done.

    That's how is usually works, anyway...
     
  20. LethalWolfe macrumors G3

    LethalWolfe

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    #20
    Holy mother of promotional deals Batman!:eek:


    Lethal
     
  21. maxtrax macrumors newbie

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    May 15, 2003
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    Albany, NY
    #21
    I read that both Pepsi and McD's are paying the actual 99 cents per downloaded song. So all this promo costs Apple nothing and they sell millions of songs? How does this work, anyone know?
     
  22. the_mole1314 macrumors 6502a

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    #22
    I think this will be the whole peal off tag and find code thing like the monopoly game.
     
  23. Malic macrumors member

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    Jul 25, 2002
    #23
    Music is a killer app

    Before iTMS, it was pre-relaunch Napster (prNapster?). All the talk was about "This shouldn't be piracy but form of guerilla advertising".

    Now it comes full circle, the dream is realized; Music is something YOU GIVE AWAY AS AN ENTICEMENT TO BUY SOMETHING ELSE! In the prNapster days, music was an unofficial enticement to buy broadband. Now, it's potentially MUCH more.

    It's so funny to picture a near-future in which record labels sign BIG contracts to give away product - willingly.
     
  24. Trimix macrumors regular

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    Jan 16, 2003
    Location:
    Switzerland
    #24
    it shows how much SJ is so much ahead of - urrrggh buymusic.com and others - there i said it - it is not even funny anymore.
    good for apple, good for consumers, good for mcd, bad for your waistline
     
  25. Sailfish macrumors regular

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    Oct 13, 2003
    #25
    Add all the local McDonalds to my iTunes begging route.

    "Spare 'tunes anyone?"
     

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