Phil Schiller needs to have a "Liar Liar" experience - as in what happened to the Jim Carey character in that movie "Liar Liar".
Imagine Phil Schiller being unable to stop himself saying: "We created an optical illusion by making the iMac's edge to be ultra-thin, but shifted all the innards of the iMac into the centre, such that the centre is fat, even though the edge is razor thin. And to achieve this optical illusion, we deleted the DVD drive which some of you - not all, but some of you -- need for your day to day work, but we're willing to shaft those people who need DVD drives so that we can create this optical illusion of thinness, since Apple's prime goal is to make piles of money, and it has been stated since the days of Jobs that we can't please everyone, so it doesn't bother us if we are not pleasing our customers - as long as they keep giving us money. Oh, one more thing, even though there is technology to make screen glass virtually reflection-free, such as the glass that museums use, Apple chose to keep 25% of the reflection so that the iMac would be shiny to appeal to those customers who are sucked in by shiny objects. We could have eliminated all the glare, but we chose to only make it only 75% less reflective, and, as I said, we don't care if we don't please everyone. The 25% of glare, that we chose to retain, is important to Apple because our prime, and actually only goal, is to have a shiny object that we can display in our Apple Stores to make tons of lovely money. If we had used museum glass to eliminate all the glare, then our sales would drop since those consumers who are attracted to shiny objects would not be persuaded to buy our products, so we're willing to shaft those people whose eyes are affected by glare, and we really don't care about those people who get migraine headaches from the glare".
