Daveway said:
I think you mean rollerskates..
http://www.apple.com/ipod/ads/rollerskating/640.html
Anyway.. what the hell, am I 13 again? Is it 1984 again? Rollerskates? Jebus Crisper!
Got a tip for us?
Let us know
Become a MacRumors Supporter for $50/year with no ads, ability to filter front page stories, and private forums.
iPod NEW iPod TV Ads!
- Thread starter Daveway
- Start date
- Sort by reaction score
I think you mean rollerskates..
http://www.apple.com/ipod/ads/rollerskating/640.html
Anyway.. what the hell, am I 13 again? Is it 1984 again? Rollerskates? Jebus Crisper!
StarbucksSam said:
they dont need to advertise to you...you've already had a taste of the kool aid. it's the PC users that need to drink up....
Superdrive said:
any marketing geeks around? how does this work? a company asks a marketing firm 2 create a marketing scheme. the marketing firm would say, "because of our experience, we think the product needs to have 10 similar adds, for it to "work"." the company negotiates and says "ok, 7 commercials for 1 mio. $." and what if, the commercial "worked" after 2 commercials, the marketing firm has to bring out 7! commercials.
does it really work like that? please correct me.
I hate this add campaign. From the first one that came out to the latest. And each time I think it's the worst Apple add ever, only go be shown up by the next one being even worse.
Roller skates are the bomb!
So many of you are missing the point....
Roller skates are back! iPod just wants to tag along for the ride...
In a year from now all of you guys will be rolling around like it's the 80's again
Seriously, the inline skate industry is dying and roller skates are back as the next cool thing. Not surprising considering how much of a better product they are. Seeing them with the iPod is a perfect match.
Apple is not the first one to catch on to the new trend either: Coca-Cola has it's own rollerskating ad and July 1st the movie Roll Bounce is coming out.
There's some fresh new blood in the roller skating industry too, check out what these guys (and gals) are doing on their roller skates and make sure to take a look at the ramp and dirt roller skates, these ain't your grandma's skates! Not to mention that new roller rinks are opening all around north america.
Mark my words, roller skates are back to take over.
So many of you are missing the point....
Roller skates are back! iPod just wants to tag along for the ride...
In a year from now all of you guys will be rolling around like it's the 80's again
Seriously, the inline skate industry is dying and roller skates are back as the next cool thing. Not surprising considering how much of a better product they are. Seeing them with the iPod is a perfect match.
Apple is not the first one to catch on to the new trend either: Coca-Cola has it's own rollerskating ad and July 1st the movie Roll Bounce is coming out.
There's some fresh new blood in the roller skating industry too, check out what these guys (and gals) are doing on their roller skates and make sure to take a look at the ramp and dirt roller skates, these ain't your grandma's skates! Not to mention that new roller rinks are opening all around north america.
Mark my words, roller skates are back to take over.
Unless "Roller Girl" comes with them, I'm out...
I can't wait until "You Got Served 2 (Hell on Wheels)" comes out.
I can't wait until "You Got Served 2 (Hell on Wheels)" comes out.
That one was probably the worst one of the silhouette ads I've seen (and I've seen them all so far). not too bad for a commercial though.
i'm not sure what you just said so i'll write what i know....redAPPLE said:
Typically, an advertising campaign is a combination of ads that are binded by a consistent visual property. In the case of these commercials: color & silos. Consistency is key in building a 'brand environment'. ie: how you feel when you walk into an Apple store or use an Apple product.
Alot of you are commenting about how the ad should show all these features of the Macs and Airport express stuff... who cares... there's not enough time to explain in detail and what's not explained will be assumed to be absent from the product by the average consumer.
The purpose of this ad campaign is to build equity & recognition into the Apple brand. Apple is fun, they are unique.. they are a personable company that builds personable computers/products. Dell/HP is generic... muchlike their product ads.
Just b/c it shows an iPod specifically doesn't mean the ad is solely working for that product alone. The ad makes me smile.. the smooth glide of the rollerskates reminds me of the polished iMac... the smooth PowerMac case... silky iPods... etc...
:c
The cool thing is they provide the ads at the resolution of 640 now much better than a tiny 480! Thanks to h264
much better than a tiny 480! Thanks to h264 
yg17 said:
Actually, it was the worst performance of any band I've ever seen. I brought my roommate in the room so we could laugh at it together.
homerjward said:
The reason that was there in the end was to reassure people that iPods are Windows compatible, coming from the company known best for Macs; almost everyone knows that by now.
The next step they need to take is to add more diversity to the music on the ads; U2 was a step in the right direction. They need to do one with Willie Nelson or somebody.
OSXpert said:
The only great one they've had this season is Keane (so I downloaded their album from iTMS with Pepsi caps). Maybe they should do an iPod commercial?
cin said:
As a college student I can say that while skating isn't a major event, it's definitely a "cool" event. If you missed out on a group going skating you feel burned, not like you missed the worst thing on earth.
Not many people, at least at this College, think that skating is in the least bit old or bad.
~Earendil
1- Where are the mac ads?
2- Feel Good Inc. Makes me wait in anticipation for the next gorillaz album
2- Feel Good Inc. Makes me wait in anticipation for the next gorillaz album
Wow the song is up to #45 on the iTunes single charts i know that i bought the song. (not my favorite but good). Does apple make the song move up, was it already up there or are there people like that by it becuase it was on there ad.
Its marketing not entertainment
Why is this ad such a problem... we should be glad that the thirst for novelty seen here isn't reflected in apple's marketing strategy. The ad uses the same style because it is obviously intended to reinforce the same idea about the same product. It seeks to expand the customer base not introduce something revolutionary... with this in mind the ad is effective, it is fun, it is lively, it communicates what the buzz about the ipod is all about!
True, like many here I would like to see apple expand its marketing into new areas, i.e. imac and tiger, but it seems that for now they will stick with what they are dominant in: the ipod market! Think about, as bad as it may seem that they don't advertise in other areas, it would be disastrous if they started loosing their share in the mp3 market, and it seems like they are focused in not letting this happen...
Why is this ad such a problem... we should be glad that the thirst for novelty seen here isn't reflected in apple's marketing strategy. The ad uses the same style because it is obviously intended to reinforce the same idea about the same product. It seeks to expand the customer base not introduce something revolutionary... with this in mind the ad is effective, it is fun, it is lively, it communicates what the buzz about the ipod is all about!
True, like many here I would like to see apple expand its marketing into new areas, i.e. imac and tiger, but it seems that for now they will stick with what they are dominant in: the ipod market! Think about, as bad as it may seem that they don't advertise in other areas, it would be disastrous if they started loosing their share in the mp3 market, and it seems like they are focused in not letting this happen...
Windowlicker said:The cool thing is they provide the ads at the resolution of 640 now
It is encoded in MPEG 4 not H.264.
I am pretty bored of the adverts now, bring out a new iPod alreadyyyy
Big summer activity
Rollerblading,bike riding and jogging are big summer activities that compliment the use of an ipod. If you've ever seen Central Park in NYC in the summer, you know what I mean. The ad is proprerly timed and shows an activity ,at least in New York, many people do.Daveway said:
Okay - with respect where it's due, the numerous people here who seem to think Apple's 'if it ain't broke don't fix it' approach to these ads reflects some sort of positive marketing strategy obviously aren't old enough to remember the last time their favourite musical genre suddenly went out of fashion. Hip hop and rap weren't insanely popular for a very long time before they 'came back'
To put this as simply as possible - people (and I don't just mean Mac fans, but particularly the wider public) don't like overexposure. We like iPods because they work well for us. But when 'the wider public' starts realising that their 'cool, unique, different, classy' iPod is no longer so cool and is a commodity in everyone else's hands (and thus no longer a point of social superiority), they will start to resent it. White earbuds in public are no longer a sign of belonging to an elite club, but a sign that you're another drone.
Like I said, I love Apple and am such a huge apologist for their strategy - but I'm not so blind as to think that they can't make mistakes. And persisting with this stupid silhouette for two years (which incidentally I quite liked at the beginning) at the expense of promoting their brand news OS and hardware (albeit in an equally catchy way) is one of them.
To put this as simply as possible - people (and I don't just mean Mac fans, but particularly the wider public) don't like overexposure. We like iPods because they work well for us. But when 'the wider public' starts realising that their 'cool, unique, different, classy' iPod is no longer so cool and is a commodity in everyone else's hands (and thus no longer a point of social superiority), they will start to resent it. White earbuds in public are no longer a sign of belonging to an elite club, but a sign that you're another drone.
Like I said, I love Apple and am such a huge apologist for their strategy - but I'm not so blind as to think that they can't make mistakes. And persisting with this stupid silhouette for two years (which incidentally I quite liked at the beginning) at the expense of promoting their brand news OS and hardware (albeit in an equally catchy way) is one of them.