could not agree more. It is less a shot a blackberry and more a shot at people still doing things the archaic way if that makes sense. The lady with a business phone and personal phone....why not just have 1. Their commercials really are solid, and one of the only commercials I actually watch when it comes on tv.
The reason I have a separate work and personal phone is that while I'm at work, I do not want to be disturbed by personal calls and messages. When I'm not at work such as on vacation (and not on call) I do not want to be disturbed by work calls from people who may not be aware I am not working that day. I just like keeping my work and personal life separate.