Thing is, I'm sure that apple more than makes up for their costs in peripherals by what they make from marking up prices of their other products. It used to be that you bought a MBP, they'd throw in a vid adapter (DVI and VGA for example) and an apple remote. They've since decided to go ahead and charge ya $60 if you want both. It's not that people feel entitled (I don't, anyway), but it felt like they really cared about their consumer to offer these products in the cost of what you paid for your pro product.