i'll admit right upfront, i don't know everything about the new Apple TV. undoubtedly, the product will get many more features as competitors crop up over the next few months. still, the major feature i'm looking for is the ability to stream or even purchase a live or very near-live sporting event. i absolutely despise the cable industry. i'm tired of paying $85 a month to dvr the 6 or 7 shows me and my wife watch. so the apple tv, is a thing of beauty for us! still, really the only reason i could ever miss cable is live sports, and i know i'm not the only one that thinks that. so, as far as i understand apple tv will offer movie and tv rentals along with netflix streaming, and itunes streaming of music and podcasts. is that all? what about app support? i really have no doubt that the live sports issue will be addressed in the coming months, if not by apple, then by some one in this new-ish type industry. so my question is, how do you all think apple (or whoever) will make live sports available on these devices? will this be through a future subscription app(s)? or will this be seperate one-off purchases of each game/sporting event? i really only follow a few teams, and i know that the MLB, NFL, and NCAA would likely never offer direct, specific team only purchases as this market stands today, just because of the bigger-picture money scale they are likely to pull in. but i do feel like this type of live sports, even live team specific coverage, is coming and will likely be demanded as cable companies begin to be overtaken by all these set top streaming boxes in the next few years. imagine the ability to choose and only pay for YOUR teams games. i'm pretty excited about where this tech will take the TV industry, it's going to save people money, and i feel like the first company to correctly figure out the streaming live sports issue will end up on top.