iPhones have been around for long enough and have become so popular that I didn't think that people were still surprised by the price.
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Very good point. The truly wealthy, especially those who actually EARNED their wealth, are more conscious of costs than most people. A major reason why people find themselves drowning in debt is because they don't worry enough about how much things cost. Instead it's just, "I'll take out another loan, or buy it on credit". There are so many people who try to look wealthy, but are achieving it by living beyond their means.
Yep, and there's a whole society full of people who are in denial, thinking the service provider has given them a "free" phone, just because they don't have to pay up front for it. Doh. I'd rather pay up front, if I could afford to, and not have a black cloud of debt hanging over me.