I understand why people want big digital music libraries, doesn't need explanation, I also have one and use it every day via iPod and Apple TV. I understand why people would want a few movies of special value to them on a digital device such as an Apple TV to watch any time. But I don't understand why anybody would want a large library of movies - whether digital or hardcopy sitting on a shelf. What do you do with your 40th favorite movie? Do you actually ever watch it more than, say, 3 times? Is it worth the cost (on disc) or hassle (digital) to you? If you watch a movie several times a year, that's one thing, but for everything else, wouldn't you be better off renting it if the mood ever strikes you to watch it or if you have a visitor you want to watch it? An underlying assumption is that people are paying for their movie libraries - if that's not the case, then nevermind.