iPond Water
It really is too bad. Apple has come out with a wide selection of great products in the last few years. Honestly, even though I'm an Apple lover, I had my doubts about the company's ability to make it. But then, to my suprise, "say hello to the iMac!"
WOW, what a great idea. This machine, was inexpensive, looked great, easy to use and buy... heck I wanted one and I didn't even need one.
That single product changed apple. It sold better than any of their other products. (I think that last popular product Apple had before the iMac was the Performa - which I owned).
I was very happy, and proud to be an Apple loyalist. Still it was a bit of a toy, and the professionals around me were still able to mock my fancy for the company. Then the new line of g3's came out... WOW another great score... infact I bought one. Then from no where, laptops, and a whole 4 part product philosophy was born.
Here is Apple's 4 part product philosophy. (which Steve Jobs himself announced in a Keynote Address)
2 Portable Machines
--> One professional (the G4/G3 laptops)
--> One for the average consumer (the iBook)
2 Desktop Machines
--> One professional (the G4/G3 tower)
--> One for the average consumer (the iMac)
This was a rebuilding philosophy. Simple product line, so everybody knew where they fit.
Then the Cube came out... it really didn't fit in any of those categories. I found it ironic that Steve Jobs had just said how this was the "tried and true" product line that they were going to stick with - - then they released the cube.
But forget about that, the cube was COOL!! I mean who here didn't want one? I know I did. But the price... wow, a tad too high. But really that was it, that was the only thing I could hold against it. Oh - except for the fact that it really couldn't be expanded. But it didn't have a fan... and it would be a great additional system for my home office.
That's right about the time the economy was going down hill. People didn't want to buy a novelty item. They needed to be practicle. People didn't want to buy the cube. They had no reason to. Apple still offered the professional and average consumer lines, that's all they needed. But then again the cube wasn't built for everyone.
I overlooked the cube's error, I thought I'd still pick one up in a year or two if the product line was still around... I don't think I should hold my breath.
Then there seemed to be a... well... a dry spell. Nothing was really comming out -- yeah g4's and dual proccessors hit the market... but my attention was on the operating system crisis. OSX... would it be all we wanted? I think with the release of 10.1 it is on it's way to being just that.
Then say hello to the iPod.... Ahh no thanks, I don't think I will. As I was reading this thread the phrase "vote with your pocketbook" came up. Very well said, I don't like the price, I like the product, just not the price.
I can afford it, that's not the issue, it's can the average consumer afford it. Becuase, after all, this is a product for the average consumer. You're not going to just sell this to rock stars and millionaires. The middle income bracket holds the largest number of consumers.
I believe the reason the iMac was so popular was becuase it targeted the middle income families. The iPod - just in it's name - would suggest that it's geared to the same audience... but the price is out of their range. $300 is in range. The iPod should either be priced at $300 or they should change the name to the "gPod" or "4walk" or something like that. And forget about marketing it as an mp3 player... no it's a firewire drive with mp3 playing features.
Or release two iPods -- one for someone looking for an mp3 player and the other for the consumer who wants the FireWire drive.
I bet if Apple did that the iPod for everyone would sell better than the iPod for the professionals, even if it had less features. Just like the iMac out-sells the professional line of desktops and laptops.
It's the yen and yang of marketing... using your low-end products to support - and justify - your high-end products.
Apple was built to be the best company - but it was also built for us, not big business (like IBM was). This is the "hippie computer company" for everybody.
Think different... how about Price Different.
I'll keep buying Apple products, I only hope the average consumer will follow me. Do you think they will?